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Gingerbread Rug

Fail

Shoppers spend an estimated $0 a year here, so Gingerbread Rug is a Fail.

Flapen Score
40
40 / 100
Ranks 7,974 of 8,839 Patio, Lawn & Garden niches · −16 vs the category median of 56
Market size
$0/yr186K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
62%top-5 click share · 10 brands · 11 sellers

Flapen Score

Gingerbread Rug against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Gingerbread Rug is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Gingerbread Rug 186K times last year and spent an estimated $0. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November230.3× the quietest month
Top search term
gingerbread kitchen mat18K searches a year

02 · Price

A sale here is worth $22.80.

Listings sell for $22.80 on average, from $16.71 to $33.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.80 that is $0 to $2K a year per listing.

Average price
$22.80inside the $15 to $100 sweet spot
Price range
$16.71–$33.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #2,828 within Doormats. It carries 112 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
33.0%
Average rank
#2,828in Doormats
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
112per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Gingerbread Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

11

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

30%

  • Brand 115%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 510%
  • Brand 68%

Demand

Gingerbread Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarAugNov

Peak months: Nov, Dec · busiest ÷ quietest = 230.3×

Search terms

Top Gingerbread Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingerbread kitchen mat18K/yr
  • gingerbread kitchen rugs25K/yr
  • gingerbread door mat18K/yr
  • gingerbread rug29K/yr
  • gingerbread rugs11K/yr
  • gingerbread bath mat9K/yr
  • gingerbread mat7K/yr
  • gingerbread doormat14K/yr
  • gingerbread kitchen rug6K/yr
  • gingerbread bathroom rug13K/yr

Reviews and returns

What reviews say buyers love and hate about Gingerbread Rug

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
29%of negative reviews mention “Size-Overall”
4.9%of orders come back
“small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Gingerbread Rug questions

Answered from the same tracked data.