Is ghost kit profitable to sell on Amazon United States?

The niche generates $19K/yr across 6 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +91.6%. Flapen's verdict: Skip it (40/100).

How competitive is the ghost kit niche?

5 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ghost kit?

Top complaints mined from reviews: Weight Heavy, Maintenance And Repair, Strength. The return rate is 4.5%.

When does demand for ghost kit peak?

Demand peaks in Nov–Dec; the busiest month runs 1174.9× the quietest.

What does it cost to enter the ghost kit niche?

Listings span $18.17–$45.80; the average listing price is $34.58 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.

ghost kit

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$34.58

avg listing price — sweet spot $15–$100

Price range

Incredible$18.17–$45.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+91.6%

90-day search growth — must beat 0% to launch

Review moat

Great240.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 62K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, ghost kit is a $19K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ghost kit market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $35K–$43K; units × avg price
Conversion rate: 0.9%
Avg BSR: #7,032
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 24.1%
Avg brand age: 15 months
Avg seller age: 274 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ORIENTAL CHERRY39%
FestalMart18%
FunouHome16%
AYGXU14%
GlexpFesti14%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +91.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1174.9×

Open Trend

Top ghost kit search terms

light up ghost kit21K/yr +40.5%0.2% conv.
ghost kits4K/yr +11.6%0.0% conv.
diy ghost kit6K/yr +507.1%0.6% conv.
front porch ghost3K/yr >1,000%0.0% conv.
yard ghosts6K/yr +317.9%0.0% conv.
yard ghost3K/yr +470.6%0.0% conv.
ghost yard decorations8K/yr +154.1%0.0% conv.
dancing ghosts outdoor8K/yr +522.2%0.0% conv.
lit ghosts for porch3K/yr -33.3%0.0% conv.

All search terms

Top ghost kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door

ORIENTAL CHERRY$45.804.8★7 rev

ORIENTAL CHERRY Halloween Decor - Halloween Decorations Indoor - Set of 3 DIY Spooky Ghosts Crafts - Scary Ghost for Indoor Party Home Table Room Kitchen Office

ORIENTAL CHERRY$18.174.4★115 rev

Halloween Decorations-2 Pack Light-Up Sherpa Ghosts with Pumpkin Halloween Decor Indoor Cute Ghost Decorative Signs Tabletop Decor for Party Home Kitchen and Fireplace

FestalMart$29.284.2★98 rev

Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor

FunouHome$37.094.2★183 rev

2Packs Halloween Decorations Outdoor Halloweens Party Decoration Indoor Spooky Ghost with Remote Control String Lights Halloween-Ghost Lights for Porches Yards Gardens Lawn

AYGXU$41.274.1★1,007 rev

Newest

by launch date

Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor

FunouHome$37.09183 rev

2mo ago

Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door

ORIENTAL CHERRY$45.807 rev

3mo ago

2 Pack Halloween Ghosts Outdoor Spooky Ghost Decorations Outside 36 & 18 Tall White Light Timer Function Standing Scary Light Up Ghost Kit for Porch Courtyard Party Haunted Houses (White)

GlexpFesti$35.8433 rev

1y ago

Halloween Decorations-2 Pack Light-Up Sherpa Ghosts with Pumpkin Halloween Decor Indoor Cute Ghost Decorative Signs Tabletop Decor for Party Home Kitchen and Fireplace

FestalMart$29.2898 rev

1y ago

2Packs Halloween Decorations Outdoor Halloweens Party Decoration Indoor Spooky Ghost with Remote Control String Lights Halloween-Ghost Lights for Porches Yards Gardens Lawn

AYGXU$41.271,007 rev

2y ago

What buyers say about ghost kit

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Easy to assemble”

Adjustability/Rotatability/Reclining13%

“I like that I can adjust the height depending on where I place them”

Value For Money11%

“not a bad price”

Recycle/Reuse9%

“Its a Halloween decoration you can reuse for years”

Size-Overall9%

“Perfect size and they looked so cute”

Brightness/Shine/Glow9%

“the soft glowing LED lights give them a friendly”

Suitable For Indoor6%

“not-too-scary look that works well for family spaces”

Storage Capacity5%

“the ghost is really easy to storage for next year”

Ease Of Use4%

“Overall, these are simple”

Quality-Overall3%

“Good quality and value for the money”

What buyers complain about

Weight Heavy33%

“Its okay... Very top heavy, falls over fairly easily”

Maintenance And Repair17%

“will have to be replaced”

Strength8%

“is super delicate”

Assembly/Installation8%

“I didnt want to fully put these together because once they are together its harder to store them until October”

Durability8%

“They blew over everyday just from walking by them”

Brightness/Shine/Glow8%

“the lights are not placed in good spots”

Top return reasons

Quality-Overall25%

Assembly/Installation21%

Size-Overall21%

Design-Overall8%

Product Condition8%

Value For Money8%

Advertised Vs Actual Product8%

Common questions

Is ghost kit profitable to sell on Amazon United States?: The niche generates $19K/yr across 6 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +91.6%. Flapen's verdict: Skip it (40/100).
How competitive is the ghost kit niche?: 5 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ghost kit?: Top complaints mined from reviews: Weight Heavy, Maintenance And Repair, Strength. The return rate is 4.5%.
When does demand for ghost kit peak?: Demand peaks in Nov–Dec; the busiest month runs 1174.9× the quietest.
What does it cost to enter the ghost kit niche?: Listings span $18.17–$45.80; the average listing price is $34.58 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.