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Ghost Kit

Fail

The top 5 products take 100% of clicks, so Ghost Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 7,974 of 8,839 Patio, Lawn & Garden niches · −16 vs the category median of 56
Market size
$19K/yr62K searches / yr
90-day growth
+91.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 9 sellers

Flapen Score

Ghost Kit against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ghost Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Ghost Kit 62K times last year and spent an estimated $19K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +91.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+91.6%
Conversion, latest week
0.9%
Market size, estimated
$19Ka year
Peak month
November1174.9× the quietest month
Top search term
light up ghost kit21K searches a year

02 · Price

A sale here is worth $34.58.

Listings sell for $34.58 on average, from $18.17 to $45.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $34.58 that is $0 to $3K a year per listing.

Average price
$34.58inside the $15 to $100 sweet spot
Price range
$18.17–$45.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.1% of listings are out of stock. The average listing ranks #7,032 within Outdoor Holiday Decorations. It carries 241 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
24.1%
Average rank
#7,032in Outdoor Holiday Decorations
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
241per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Ghost Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 218%
  • Brand 316%
  • Brand 414%
  • Brand 514%

Demand

Ghost Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25SepOctNovDecJanFebMarAprMayJunJulAugSepOctNovJan

Peak months: Nov, Dec · busiest ÷ quietest = 1174.9×

Search terms

Top Ghost Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up ghost kit21K/yr
  • ghost kits4K/yr
  • diy ghost kit6K/yr
  • front porch ghost3K/yr
  • yard ghosts6K/yr
  • yard ghost3K/yr
  • ghost yard decorations8K/yr
  • dancing ghosts outdoor8K/yr
  • lit ghosts for porch3K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Kit

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
33%of negative reviews mention “Weight Heavy”
4.5%of orders come back
“Its okay... Very top heavy, falls over fairly easily”
A buyer, on “Weight Heavy”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ghost Kit questions

Answered from the same tracked data.