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Ghost Decorations Outside

Pass

Ghost Decorations Outside scores 67 out of 100, a Pass. Shoppers spend an estimated $92K a year here, search demand grew +107.3% this quarter, and an estimated 3.8% of orders come back.

Flapen Score
67
67 / 100
Top 11% of 8,839 Patio, Lawn & Garden niches · +11 vs the category median of 56
Market size
$92K/yr384K searches / yr
90-day growth
+107.3%search demand this quarter
Competition
24%top-5 click share · 52 brands · 72 sellers

Flapen Score

Ghost Decorations Outside against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ghost Decorations Outside is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Decorations Outside market on Amazon at a glance

Shoppers on Amazon United States searched for Ghost Decorations Outside 384K times last year and spent an estimated $92K. The top 5 brands take 33% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +107.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
+107.3%
Conversion, latest week
0.6%
Market size, estimated
$92Ka year
Peak month
October163.9× the quietest month
Top search term
light up ghost46K searches a year

02 · Price

A sale here is worth $37.32.

Listings sell for $37.32 on average, from $4.69 to $109.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $37.32 that is $4K to $9K a year per listing.

Average price
$37.32inside the $15 to $100 sweet spot
Price range
$4.69–$109.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #3,087 within Outdoor Holiday Decorations. It carries 216 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
92%
Out of stock, average day
22.5%
Average rank
#3,087in Outdoor Holiday Decorations
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
216per listing
Listings tracked
64

04 · Newcomers

10 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
10Amazon's first-year sales bar
Average brand age
18 months

Products

Top Ghost Decorations Outside products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

72

Top-5 brand share

33%

Top 20: 71%

Top-5 click share

24%

Top 20: 59%

Open market

63%

  • Brand 19%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Ghost Decorations Outside search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26NovDecJanJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 163.9×

Search terms

Top Ghost Decorations Outside search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up ghost46K/yr
  • ghost kit17K/yr
  • cute ghost23K/yr
  • outdoor ghost decorations45K/yr
  • ghost desk decor5K/yr
  • ghost kitchen decor11K/yr
  • ghost table decor9K/yr
  • ghost outdoor decor20K/yr
  • light up ghosts20K/yr
  • light up ghosts outdoor28K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Decorations Outside

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Just a small figurine”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ghost Decorations Outside questions

Answered from the same tracked data.