ghost decorations
Worth a lookShows demand growing +182.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+182.6%90-day search growth — must beat 0% to launch
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Review moat
Great265.42avg incumbent reviews — the moat a new listing must climb
Price range
Great$3.11–$53.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Bad$72K$72K/yr · 572K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, ghost decorations is a $72K/yr Amazon United States market (572K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 65/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
ghost decorations market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $213K–$266K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #7,001
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 77%
- Out of stock
- 22.5%
- Avg brand age
- 18 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
80 falling
Sellers
106
Top-5 brand share
26%
Top 20: 62%
Top-5 click share
19%
Top 20: 49%
Open market
70%
- FunouHome7%
- Generic6%
- ORIENTAL CHERRY4%
- Yumiio4%
- FestalMart4%
- AYGXU4%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +182.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 73.2×
Top ghost decorations search terms
- halloween ghost59K/yr
- ghost decorations141K/yr
- cute ghost decor42K/yr
- light up ghost46K/yr
- halloween ghost decorations34K/yr
- cute ghost23K/yr
- halloween ghosts32K/yr
- ghost halloween decorations23K/yr
- outdoor ghost decorations45K/yr
- ghost kitchen decor11K/yr
Top ghost decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Decorations -2 Packs Spooky Ghosts with Lights-Scary Ghost for Halloween Decor Indoor Party Home Table Room Kitchen and Fireplace Decor
FunouHome$25.424.2★183 rev
Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door
ORIENTAL CHERRY$45.804.8★7 rev
Halloween Decorations Indoor - 2 Pack Light Up Ghosts Easy to Assemble Adjustable Height Spooky Halloween Party Decorations for Porch Yard Mantel Home
Yumiio$37.394.5★18 rev
ZUZIF Halloween Ghost Figurine - Spooky Resin Statue Cute Finger Ghost Ornaments Perfect for Indoor & Porch Decor
ZUZIF$10.504.8★654 rev
Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor
FunouHome$37.094.2★183 rev
Newest
by launch date
Lighted Vintage Patchwork Ghost Light Up Ghost with Pumpkin Lantern Halloween Decor Vintage Halloween Patchwork Ghosts Lamp Rustic Fall Figurine Decoration for Mantel Shelf Entryway Porch
Generic$21.2919 rev
Halloween Decorations Outdoor 3 Pack Hanging Ghosts on Brooms with Built-in Warm Lights Flying Ghost Family Decor Floating Gauze Ghost for Tree Porch Yard Patio Indoor Halloween Decorations
PEJOURI$33.597 rev
Halloween Decorations-Set of 2 Light-Up Ghosts with Witch Hats Ghost Table Centerpiece-Spooky Tabletop Decor for Mantel Dining Table Party Indoor Home Decor
FestalMart$25.6716 rev
Halloween Decorations Outdoor - 5FT Large Hanging Ghost Swing with Remote Control String Lights & Upgraded Sheet Scary Ghost Halloween Party Decor Outside for Tree Porch Yard Garden Lawn
HAPPYCLUB$50.2017 rev
Halloween Decorations Indoor - 2 Pack Light Up Ghosts Easy to Assemble Adjustable Height Spooky Halloween Party Decorations for Porch Yard Mantel Home
Yumiio$37.3918 rev
Trending
90-day click momentumHalloween Decorations Outdoor 3 Pack Hanging Ghosts on Brooms with Built-in Warm Lights Flying Ghost Family Decor Floating Gauze Ghost for Tree Porch Yard Patio Indoor Halloween Decorations
PEJOURI$33.595.0★
Halloween Decorations Outdoor - 5FT Large Hanging Ghost Swing with Remote Control String Lights & Upgraded Sheet Scary Ghost Halloween Party Decor Outside for Tree Porch Yard Garden Lawn
HAPPYCLUB$50.204.8★
Halloween Decorations Indoor - 2 Pack Light Up Ghosts Easy to Assemble Adjustable Height Spooky Halloween Party Decorations for Porch Yard Mantel Home
Yumiio$37.394.5★
Halloween Decorations - Halloween Decorations Outdoor - Set of 3 Light Up Spooky Ghosts Decoration with 8 Light Modes Timer Remote- Indoor Cute Party Ghost Decor for Yard Porch Lawn Home Front Door
ORIENTAL CHERRY$45.804.8★
Halloween Decorations Indoor -2 Packs Light Up Ghost-Spooky Ghost Decor with Lights for Porch Home Outdoor Garden Yard Lawn Party Decor
FunouHome$37.094.2★
What buyers say about ghost decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Installation was a breeze”
“Excellent product”
“They glow in the dark”
“The details are nicely finished”
“Something different, not too big”
“Just what I wanted”
“easy to use”
“well worth the money”
“They are very durable”
“the ghost material is durable”
What buyers complain about
“It's small”
“Not very sturdy”
“it comes down entirely to a misleading listing”
“It takes a little time to assemble”
“poor quality”
“Didn't shine as bright as it shows in the picture”
“they might just fall off”
“Cheap material”
“kind of overpriced”
“where trick-or-treaters come - BUT they have some issues”
Top return reasons
Common questions
- Is ghost decorations profitable to sell on Amazon United States?
- The niche generates $72K/yr across 105 tracked products. 11 of 41 products launched in the last 360 days are still selling. 90-day search growth is +182.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the ghost decorations niche?
- 80 brands and 106 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 26% of demand.
- What do buyers complain about in ghost decorations?
- Top complaints mined from reviews: Size-Overall, Strength, Advertised Vs Actual Product. The return rate is 3.7%.
- When does demand for ghost decorations peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 73.2× the quietest.
- What does it cost to enter the ghost decorations niche?
- Listings span $3.11–$53.83; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.