Generator

Shoppers searched for this 27.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93.2M a year.

Searches, last 12 months

27.4M

Growth, 90 days vs prior 90

-36.5%

Conversion, latest week

0.6%

Market size, estimated

$93.2Ma year

Peak month

January3.3× the quietest month

Top search term

generator5.3M searches a year

Listings sell for $587.10 on average, from $61.90 to $2787.01. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $587.10 that is $2.3M to $2.9M a year per listing.

Average price

$587.10above the $15 to $100 sweet spot

Price range

$61.90–$2787.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$2.3M–$2.9M

Returns

3.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #41 within Generators & Portable Power. It carries 1,665 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

68%

Out of stock, average day

3.2%

Average rank

#41in Generators & Portable Power

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,665per listing

Listings tracked

40

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

39 months