Is gas grill griddle insert profitable to sell on Amazon United States?

The niche generates $25K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +120.4%. Flapen's verdict: Skip it (47/100).

How competitive is the gas grill griddle insert niche?

14 brands and 55 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in gas grill griddle insert?

Top complaints mined from reviews: Weight Heavy, Rusts/Corrodes, Size-Overall. The return rate is 3.7%.

When does demand for gas grill griddle insert peak?

Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 5.2× the quietest.

What does it cost to enter the gas grill griddle insert niche?

Listings span $19.70–$173.58; the average listing price is $65.55 (sweet spot $15–$100). The average incumbent carries 3,219 reviews — the moat a new listing must climb.

gas grill griddle insert

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+120.4%

90-day search growth — must beat 0% to launch

Avg price

Great$65.55

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Good$19.70–$173.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Review moat

Okay3,218.86

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$25K

$25K/yr · 81K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, gas grill griddle insert is a $25K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Skip it — 47/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

gas grill griddle insert market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $49K–$66K; units × avg price
Conversion rate: 0.5%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.0%
Avg brand age: 41 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

22%

Utheer22%
Lodge22%
Uniflasy14%
BBQ Future8%
QuliMetal7%
EWFEN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +120.4% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.2×

Open Trend

Top gas grill griddle insert search terms

griddle insert for gas grill30K/yr +126.7%0.5% conv.
grill plates9K/yr +181.3%0.9% conv.
universal griddle insert for gas grill8K/yr +171.6%0.6% conv.
charcoal griddle5K/yr +83.5%0.3% conv.
blackstone griddle topper for grill4K/yr +169.3%0.8% conv.
hibachi grill top5K/yr +54.3%0.8% conv.
gas grill flat top4K/yr +73.8%0.6% conv.
grill insert for outdoor grill4K/yr +70.0%0.5% conv.
steelmade flat top for outdoor grill4K/yr +243.5%0.4% conv.
flat top grill insert3K/yr +120.6%1.3% conv.

All search terms

Top gas grill griddle insert products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lodge Reversible Cast Iron Grill/Griddle Pan 16.75 x 9.5 - Pre-Seasoned Dual-Sided Double Burner for BBQ Eggs Pancakes Burgers - PFAS Free Cookware - Flat Top Plate for Oven Grill & Campfire

Lodge$38.464.5★27,563 rev

Utheer 25 x 16 Pre-Seasoned Nonstick Cast Iron Griddle for Gas & Charcoal Grills Universal Flat Top with Grease Groove Reinforced Ridges & High Sidewalls Great for Parties Camping & Tailgating

Utheer$84.654.4★2,811 rev

BBQ Future Universal Cast Iron Griddle for Gas Grill with Spatula Set 23 x 16 Pre-Seasoned Nonstick Griddle Insert Large BBQ Flat Top Plate for All Gas/Electric Grill Stove Top and more

BBQ Future$83.394.5★224 rev

Cast Iron Griddle for Gas Grill Nanoceramic Nonstick Flat Top Griddle Insert for Outdoor Gas Grill 17 x 13 Flat Top Plate for Weber Nexgrill Charbroil Grills Plancha Para Cocinar

Uniflasy$65.184.4★2,334 rev

Utheer Cast Iron Griddle Pre-Seasoned Nonstick 17 x 13 in Flat Top

Utheer$66.534.4★2,811 rev

Newest

by launch date

Hisencn 25x16 Flat Top Griddle for Gas Grill and Stove 4-5 Burner Grills

Hisencn$78.51885 rev

6mo ago

Cast Iron Griddle Gas Grill Pan Insert for Weber Charbroil Nexgrill Replacement Parts Universal Stove Top Flat Charcoal Cooking Plate Outdoor Camp Tailgating Teppanyaki Accessory 17 x 13

Unidanho$57.23103 rev

7mo ago

BLUES GRILL PARTS 25 x 16 Cast Iron Flat Top Griddle - 23lb Heavy Duty - Oil Coating Non-Toxic - High Sidewalls Universal Grill Insert Fits Gas/Charcoal/Electric Grills for Weber Charbroil Nexgrill

BLUES GRILL PARTS$72.1367 rev

8mo ago

EWFEN Reversible Grill/Griddle 16.7x9.5 Pre-Seasoned Cast Iron Griddle Pan Double Burner Cookware Rectangular Stovetop Griddle with Handles Flat Top Plate for Oven Grill & Campfire

EWFEN$19.70428 rev

11mo ago

Utheer 23 x 16 Cast Iron Griddle for Gas Grill and Stove Top Universal Flat Top Griddle with Pre-Seasoned Nonstick Coating X-Shaped Reinforced Ridges Perfect for Healthy Cooking Parties Camping

Utheer$77.98192 rev

1y ago

What buyers say about gas grill griddle insert

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good Quality for Everyday Use”

Ease Of Cleaning10%

“Clean up is easy”

Grilling10%

“Love the grill trays”

Size-Overall8%

“Fits perfectly”

Weight Heavy6%

“Nice and heavy, good quality”

Value For Money6%

“Good value for money”

Advertised Vs Actual Product5%

“Works as intended”

Strength5%

“They are sturdy”

Cooking Experience3%

“Great for cooking”

Heating3%

“It heats evenly”

What buyers complain about

Weight Heavy12%

“Way too heavy”

Rusts/Corrodes9%

“Rust”

Size-Overall8%

“too small”

Durability5%

“Easy to break”

Adhesion/Stickiness5%

“Non stick was gone after first use”

Heating4%

“so temp is a little lower”

Quality-Overall4%

“Maybe not as great as I first thought”

Ease Of Cleaning3%

“Impossible to cook on and clean”

De-Grease2%

“The one downside is the small grease catcher fills up quickly”

Grilling2%

“not fit right on my grill”

Top return reasons

Size-Overall48%

Weight Heavy10%

Grilling9%

Advertised Vs Actual Product5%

Value For Money4%

Rusts/Corrodes4%

Adhesion/Stickiness2%

Heating2%

Functionality-Overall2%

Defective Material/Parts2%

Common questions

Is gas grill griddle insert profitable to sell on Amazon United States?: The niche generates $25K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +120.4%. Flapen's verdict: Skip it (47/100).
How competitive is the gas grill griddle insert niche?: 14 brands and 55 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in gas grill griddle insert?: Top complaints mined from reviews: Weight Heavy, Rusts/Corrodes, Size-Overall. The return rate is 3.7%.
When does demand for gas grill griddle insert peak?: Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 5.2× the quietest.
What does it cost to enter the gas grill griddle insert niche?: Listings span $19.70–$173.58; the average listing price is $65.55 (sweet spot $15–$100). The average incumbent carries 3,219 reviews — the moat a new listing must climb.