gas fireplace valve
Skip itSoft demand (-62.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great157.14avg incumbent reviews — the moat a new listing must climb
Avg price
Great$75.62avg listing price — sweet spot $15–$100
Price range
Good$19.47–$136.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$68K$68K/yr · 19K searches
Growth
Bad-62.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gas fireplace valve is a $68K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
gas fireplace valve market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $19K–$38K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #20,501
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 11.0%
- Avg brand age
- 60 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
44
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
22%
- Durablow21%
- Midwest Hearth14%
- Skyflame12%
- Americangaslogs11%
- MARGAR10%
- Robertshaw9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.2×
Top gas fireplace valve search terms
- fireplace gas valve8K/yr
- gas fireplace valve7K/yr
- millivolt gas valve4K/yr
Top gas fireplace valve products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Durablow DV970A-NG Millivolt Gas Valve Replacement for Dexen Dexin Robertshaw HHT 6003 Series 200-D (No Turndown Natural Gas 3/8 Inlet 3/8 Outlet) DV970A-NG
Durablow$82.464.3★75 rev

0820652 Natural Gas Fireplace Valve Compatible with SIT 820652 Nova Series for Majestic Monessen Lennox Empire Direct Vent Fireplaces & Stoves 3/8 NPT 11/32 Thermocouple 195K BTU
MARGAR$136.294.9★12 rev

Robertshaw 710-502 Millivolt 70 000 BTU Capacity Gas Valve
Robertshaw$106.324.7★241 rev

Fire Pit Gas Valve Kit | 1/2 NPT | CSA Certified Solid Brass Ball Valve Flat Black Flange & 8 Key | Natural Gas & Propane | Indoor/Outdoor
Midwest Hearth$32.514.6★356 rev

Skyflame 1/2 Inch Straight Gas Key Valve Kit for Fire Pit Fireplace with Flange and 3 Inches Key Flat Black
Skyflame$23.404.7★567 rev
Newest
by launch date
0820652 Natural Gas Fireplace Valve Replacement Compatible with Sit-820 Nova Gas Valve Direct Vent Fireplace Millivolt Gas Valve Suitable for Various Direct-Vent Gas Fireplaces And Gas Log Sets
Modoo$130.980 rev

Americangaslogs Millivolt Gas Fireplace Valve Replacement for SIT-Style 0820652 Manual & Remote Control NG or LP Gas Vented Fireplace Systems (Natural Gas)
Americangaslogs$128.370 rev

0820652 Natural Gas Fireplace Valve Compatible with SIT 820652 Nova Series for Majestic Monessen Lennox Empire Direct Vent Fireplaces & Stoves 3/8 NPT 11/32 Thermocouple 195K BTU
MARGAR$136.2912 rev

Americangaslogs Gas Fireplace Valve Manual Safety Pilot Control System for Gas Log Sets Compatible with Natural Gas & Propane Includes Heat Shield and Pilot Kit (Manual Silvery)
Americangaslogs$86.8614 rev

Hicello Replacement for Robertshaw 700-506 Millivolt Gas Valve - 700 Series 200 000 BTU/H Fast Opening Compatible with Natural Gas Water Heaters Furnaces & Commercial Gas Fryers
Hicello$94.1732 rev
Trending
90-day click momentum
0820652 Natural Gas Fireplace Valve Replacement Compatible with Sit-820 Nova Gas Valve Direct Vent Fireplace Millivolt Gas Valve Suitable for Various Direct-Vent Gas Fireplaces And Gas Log Sets
Modoo$130.980.0★

0820652 Natural Gas Fireplace Valve Compatible with SIT 820652 Nova Series for Majestic Monessen Lennox Empire Direct Vent Fireplaces & Stoves 3/8 NPT 11/32 Thermocouple 195K BTU
MARGAR$136.294.9★

Americangaslogs Millivolt Gas Fireplace Valve Replacement for SIT-Style 0820652 Manual & Remote Control NG or LP Gas Vented Fireplace Systems (Natural Gas)
Americangaslogs$128.370.0★

Onlyfire 1/2 Inch Straight Gas Key Valve Kit for Fire Pit Fireplace Polished Chrome Flange and 3 Inch Key
onlyfire$19.474.6★

Skyflame 1/2 Inch Straight Gas Key Valve Kit for Fire Pit Fireplace with Flange and 3 Inches Key Chromed
Skyflame$20.564.7★
What buyers say about gas fireplace valve
What buyers praise and complain about, mined from review topics.What buyers love
“A well made product”
“Good fit”
“Works for many applications at reasonable price”
“a good value”
“this is a fantastic way to bring older wall heaters into the modern age”
“Gas leaks are seriously no joke”
“Fast and easy”
“it works exactly as it should”
“Great replacement tool”
“It worked fine after I got it wired up”
What buyers complain about
“To be fair I don't see any compatibility claims here on their Amazon site”
“Doesnt work”
“Junk”
“It was a little bit of a struggle”
Top return reasons
Common questions
- Is gas fireplace valve profitable to sell on Amazon United States?
- The niche generates $68K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -62.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the gas fireplace valve niche?
- 10 brands and 44 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in gas fireplace valve?
- Top complaints mined from reviews: Compatibility-Overall, Functionality-Overall, Quality-Overall. The return rate is 5.2% — above our launch gate.
- When does demand for gas fireplace valve peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.2× the quietest.
- What does it cost to enter the gas fireplace valve niche?
- Listings span $19.47–$136.29; the average listing price is $75.62 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.