Gardening

Shoppers searched for this 20.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +82.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.6M a year.

Searches, last 12 months

20.2M

Growth, 90 days vs prior 90

+82.2%

Conversion, latest week

1.7%

Market size, estimated

$7.6Ma year

Peak month

May7.1× the quietest month

Top search term

garden3.2M searches a year

Listings sell for $22.61 on average, from $4.40 to $59.59. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,000 to 2,500 of them. At $22.61 that is $45K to $57K a year per listing.

Average price

$22.61inside the $15 to $100 sweet spot

Price range

$4.40–$59.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

2,000–2,500

Revenue per listing a year

$45K–$57K

Returns

1.5%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #63 within Hand Tools. It carries 6,645 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#63in Hand Tools

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

6,645per listing

Listings tracked

166

21 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

21Amazon's first-year sales bar

Average brand age

28 months