gardenia plant
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$24.10avg listing price — sweet spot $15–$100
Price range
Great$6.94–$51.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+57.0%90-day search growth — must beat 0% to launch
Review moat
Good705.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$82K$82K/yr · 113K searches
According to Flapen's Amazon United States niche tracking, gardenia plant is a $82K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
gardenia plant market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $121K–$145K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,588
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 61%
- Out of stock
- 10.9%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
14%
- Generic32%
- PERFECT PLANTS29%
- Southern Living10%
- American Plant Exchange9%
- Plants for Pets3%
- BuggyBeds3%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.0% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.0×
Top gardenia plant search terms
- gardenia plants live67K/yr
- gardenia plant17K/yr
- gardinia plants12K/yr
- gardenias live plants5K/yr
- gardenia plants4K/yr
- gardenia tree4K/yr
- gardenia live plant3K/yr
Top gardenia plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Perfect Plants Frostproof Gardenia Live Plant 1 Gallon Pot
PERFECT PLANTS$18.614.2★2,494 rev
Shrub 2.5 Qt. August Beauty Gardenia
Generic$16.044.1★1,587 rev
Shrub Frostproof Gardenia 2.5 Qt White Blooms
Generic$15.264.0★1,678 rev
Perfect Plants Jubilation Gardenia by Southern Living in 1 Gal. Growers Pot | Fragrant Compact White Flowering Shrub | Blooms Spring Through Fall | Attracts Pollinators | Easy to Grow | Zones 7-10
PERFECT PLANTS$26.654.2★84 rev
2 Gallon Southern Living Plant Collection Gardenia Diamond Spire Shrub
Southern Living$29.014.5★103 rev
Newest
by launch date
Live White Gardenia Plant Fragrant Jasmine Gardenia Flower Plant 5-7 Inches Tall in 3.5 Inch Pot Well-Rooted Ready to Grow Indoors or Outdoors
TANKDA$31.042 rev
Gardenia Live Plant by United Nursery Fragrant Flowering House Plant 6-inch Decorative Pot Lush Glossy Green Foliage & Pure White Blooms Perfect for Home Decor
U UNITED NURSERY$29.8510 rev
Live White Gardenia Plant Fragrant Gardenia Flowers Shurbs Double Jasmine Flower Bush 5-7 Inch Tall
Moc Nursery$20.860 rev
Live White Gardenia Plant with Bud Flower - Fragrant Gardenia Flowers Shurbs Double Jasmine Flower Bush 7-9 Inch Tall 3.5 Inch Pot
Moc Nursery$21.583 rev
CarpetC 200+ Gardenia Seeds for Planting Perennial Fragrant Evergreen Gardenia jasminoides Cape Jasmine Non-GMO Heirloom White Flower Blooms & Glossy Foliage for Home Containers Borders & Gardens
Carpet Creeping$6.948 rev
Trending
90-day click momentumCarpetC 200+ Gardenia Seeds for Planting Perennial Fragrant Evergreen Gardenia jasminoides Cape Jasmine Non-GMO Heirloom White Flower Blooms & Glossy Foliage for Home Containers Borders & Gardens
Carpet Creeping$6.943.3★
Live White Gardenia Plant Fragrant Gardenia Flowers Shurbs Double Jasmine Flower Bush 5-7 Inch Tall
Moc Nursery$20.860.0★
Live White Gardenia Plant with Bud Flower - Fragrant Gardenia Flowers Shurbs Double Jasmine Flower Bush 7-9 Inch Tall 3.5 Inch Pot
Moc Nursery$21.582.5★
Gardenia Live Plant by United Nursery Fragrant Flowering House Plant 6-inch Decorative Pot Lush Glossy Green Foliage & Pure White Blooms Perfect for Home Decor
U UNITED NURSERY$29.853.0★
Live White Gardenia Plant Fragrant Jasmine Gardenia Flower Plant 5-7 Inches Tall in 3.5 Inch Pot Well-Rooted Ready to Grow Indoors or Outdoors
TANKDA$31.041.5★
What buyers say about gardenia plant
What buyers praise and complain about, mined from review topics.What buyers love
“It is growing well”
“Love the smell”
“Excellent product”
“Worth the cost”
“What a nice size”
“Better than expected”
“GIFT”
“I got a vibrant”
“Soil was very moist”
“Arrived big, beautiful and healthy”
What buyers complain about
“Nothing grew”
“then died quickly”
“big”
“False advertising”
“Received pink instead of white”
“entirely dried out”
“from what Ive found so far, the leaves and spots seem to indicate a possible fungal infection”
“just wish the price was a bit cheaper”
“When my plants came they had a bug in them”
“No smell”
Top return reasons
Common questions
- Is gardenia plant profitable to sell on Amazon United States?
- The niche generates $82K/yr across 23 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +57.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the gardenia plant niche?
- 14 brands and 16 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in gardenia plant?
- Top complaints mined from reviews: Plant Growth, Durability, Size-Overall. The return rate is 0.1%.
- When does demand for gardenia plant peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 6.0× the quietest.
- What does it cost to enter the gardenia plant niche?
- Listings span $6.94–$51.55; the average listing price is $24.10 (sweet spot $15–$100). The average incumbent carries 705 reviews — the moat a new listing must climb.