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Garden Tray

Fail

Shoppers spend an estimated $29K a year here, so Garden Tray is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$29K/yr69K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
41%top-5 click share · 24 brands · 37 sellers

Flapen Score

Garden Tray against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Garden Tray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Garden Tray 69K times last year and spent an estimated $29K. The top 5 brands take 51% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
2.0%
Market size, estimated
$29Ka year
Peak month
March4.2× the quietest month
Top search term
garden tray19K searches a year

02 · Price

A sale here is worth $21.16.

Listings sell for $21.16 on average, from $6.25 to $60.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.16 that is $0 to $2K a year per listing.

Average price
$21.16inside the $15 to $100 sweet spot
Price range
$6.25–$60.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #65 within Greenhouses & Plant Germination Equipment. It carries 1,913 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
0.7%
Average rank
#65in Greenhouses & Plant Germination Equipment
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,913per listing
Listings tracked
39

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Garden Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

37

Top-5 brand share

51%

Top 20: 98%

Top-5 click share

41%

Top 20: 81%

Open market

42%

  • Brand 118%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Garden Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.2×

Search terms

Top Garden Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden tray19K/yr
  • gardening tray8K/yr
  • nursery trays7K/yr
  • nursery trays for plants8K/yr
  • nursery tray6K/yr
  • garden trays for plants4K/yr
  • succulent propagation tray4K/yr
  • plug trays3K/yr
  • plant flats3K/yr
  • 50 cell seed starting trays4K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Tray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Plant Growth”
20%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Larger than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Garden Tray questions

Answered from the same tracked data.