Is garden tray profitable to sell on Amazon United States?

The niche generates $29K/yr across 39 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (49/100).

How competitive is the garden tray niche?

24 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in garden tray?

Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.9%.

When does demand for garden tray peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 4.2× the quietest.

What does it cost to enter the garden tray niche?

Listings span $6.25–$60.81; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 1,913 reviews — the moat a new listing must climb.

garden tray

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$21.16

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Great$6.25–$60.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,913.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Market size

Bad$29K

$29K/yr · 69K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, garden tray is a $29K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

garden tray market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $42K–$53K; units × avg price
Conversion rate: 2.0%
Avg BSR: #65
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 0.7%
Avg brand age: 46 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

51%

Top 20: 98%

Top-5 click share

41%

Top 20: 81%

Open market

42%

VUWEZ18%
Gardzen9%
RooTrimmer9%
Living Whole Foods8%
Mr. Pen7%
Yield Lab7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.2×

Open Trend

Top garden tray search terms

garden tray19K/yr +3.1%2.0% conv.
gardening tray8K/yr +16.8%2.8% conv.
nursery trays7K/yr -4.9%3.2% conv.
nursery trays for plants8K/yr -37.5%2.8% conv.
nursery tray6K/yr -34.8%1.6% conv.
garden trays for plants4K/yr +24.6%2.8% conv.
succulent propagation tray4K/yr +95.1%1.1% conv.
plug trays3K/yr -34.8%1.0% conv.
plant flats3K/yr -25.7%2.5% conv.
50 cell seed starting trays4K/yr -58.3%2.9% conv.

All search terms

Top garden tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VUWEZ Plant Saucer Growing Tray Seed Starter Tray Rectangular Heavy Sturdy Plastic Plant Drainage Saucers Plant Drip Trays for Pots Seed Starter Growing Trays (11 x 9 inch 2 Pack)

VUWEZ$9.304.6★464 rev

10 Plant Growing Trays (No Drain Holes) - 20 x 10 - Perfect Garden Seed Starter Grow Trays: for Seedlings Indoor Gardening Growing Microgreens Wheatgrass & More - Soil or Hydroponic

Living Whole Foods$23.984.4★6,830 rev

Yield Lab 10x20 Inch Black Plastic 10 Pack Plant Propagation Tray Growing Trays for Garden Planting Seedling Soil & Hydroponic Horticulture - Microgreen Trays Grow Plants - No Drain Holes

Yield Lab$25.324.3★1,966 rev

Mr. Pen- Seed Starter Trays 5 Pack 17x10x2.4

Mr. Pen$16.904.5★1,424 rev

Defemim Garden Tidy Tray Multifunctional One Piece Potting Tray for Seeding Mixing Growing and Pot Storage Succulent and Cactus Soil Potting Mix Tray 23x16.4x4.3 Green

Defemim$29.374.8★128 rev

Newest

by launch date

BBR Tuning 10x20 Inch Black 10 Pack Plant Black Propagation Tray Growing Trays for Seedling Garden Planting Soil & Hydroponic Horticulture - Microgreen Trays Grow Plants - No Drain Holes

BBR Tuning$17.7620 rev

3mo ago

EXTYQWC 10 Plant Growing Trays Plant Tray Seed Tray Seedling Tray Propagation Tray Plant Trays for Seedlings Planting Trays Seedling Starter Tray(No Drain Holes)

EXTYQWC$18.47116 rev

6mo ago

Sckee Upgraded 10 Pack Plant Growing Trays Seed Starting Tray Microgreens Growing Trays Seedling Plant Germination Starter Tray Transplant Fodder Flats No Holes No Leakage Reusable (1015)

Sckee$17.73275 rev

10mo ago

ZAVOOS 6 Pack Nursery Potting Trays Plastic Seedling Starter Tray with No Drain Holes Easy Watering Flat Garden Plant Growing Tray for Indoor Greenhouse Germination 17.3 x 11.6 x 1.3

ZAVOOS$23.6744 rev

1y ago

Gardzen 10 Pack Seed Trays Reusable Plant Grow Trays Ideal for Seed Starting Microgreens Indoor Gardening and Greenhouse Nurseries - No Drain Holes 14.5x9

Gardzen$17.62699 rev

1y ago

What buyers say about garden tray

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth17%

“Great product for starting seeds indoors”

Strength14%

“Nice and sturdy”

Quality-Overall11%

“Quality trays”

Advertised Vs Actual Product8%

“As Advertised”

Ease Of Cleaning7%

“Keeps everything clean”

Value For Money6%

“Worth it”

Size-Overall6%

“These ones have a nice length”

Durability6%

“Very durable trays”

Ease Of Use5%

“Easy to use”

Thickness2%

“Very thick trays”

What buyers complain about

Size-Overall20%

“Larger than expected”

Strength15%

“not as strong as I expected”

Thickness8%

“the material seems about 50% thinner”

Plant Growth5%

“No seeds sprouted”

Quality-Overall5%

“Very cheap quality”

Durability4%

“Broke really easily”

Material Quality4%

“cheap materials”

Advertised Vs Actual Product2%

“This is deceiving”

Leak-Proof2%

“Leak”

Moist/Dry2%

“I do wish there was some sort of a humidity cover for them to retain more of the moisture”

Top return reasons

Size-Overall67%

Advertised Vs Actual Product6%

Value For Money5%

Strength4%

Defective Material/Parts4%

Material Quality3%

Thin2%

Plant Growth2%

Functionality-Overall2%

Quality-Overall1%

Common questions

Is garden tray profitable to sell on Amazon United States?: The niche generates $29K/yr across 39 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (49/100).
How competitive is the garden tray niche?: 24 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in garden tray?: Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.9%.
When does demand for garden tray peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 4.2× the quietest.
What does it cost to enter the garden tray niche?: Listings span $6.25–$60.81; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 1,913 reviews — the moat a new listing must climb.