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Garden Decor

Pass

Garden Decor scores 77 out of 100, a Pass. Shoppers spend an estimated $5.1M a year here, search demand grew +93.9% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
77
77 / 100
Top 2% of 8,839 Patio, Lawn & Garden niches · +21 vs the category median of 56
Market size
$5.1M/yr19.8M searches / yr
90-day growth
+93.9%search demand this quarter
Competition
17%top-5 click share · 108 brands · 176 sellers

Flapen Score

Garden Decor against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Garden Decor is stronger. Inside it, weaker.

77Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Garden Decor 19.8M times last year and spent an estimated $5.1M. The top 5 brands take 24% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 77 out of 100, a Pass.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 19.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +93.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months
19.8M
Growth, 90 days vs prior 90
+93.9%
Conversion, latest week
1.2%
Market size, estimated
$5.1Ma year
Peak month
June9.4× the quietest month
Top search term
garden decor3.9M searches a year

02 · Price

A sale here is worth $20.89.

Listings sell for $20.89 on average, from $4.40 to $95.66. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,000 to 2,500 of them. At $20.89 that is $42K to $52K a year per listing.

Average price
$20.89inside the $15 to $100 sweet spot
Price range
$4.40–$95.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
2,000–2,500
Revenue per listing a year
$42K–$52K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #77 within Hand Tools. It carries 5,294 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
0.3%
Average rank
#77in Hand Tools
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,294per listing
Listings tracked
135

04 · Newcomers

13 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
27 months

Products

Top Garden Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

108 falling

Sellers

176

Top-5 brand share

24%

Top 20: 54%

Top-5 click share

17%

Top 20: 42%

Open market

72%

  • Brand 16%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Garden Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.5M1.5MPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 9.4×

Search terms

Top Garden Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden decor3.9M/yr
  • garden3.2M/yr
  • garden tools1.6M/yr
  • garden decor for outside1.1M/yr
  • yard decorations outdoor1.1M/yr
  • gardening1.7M/yr
  • gardening tools2.0M/yr
  • gardening essentials830K/yr
  • yard decor716K/yr
  • solar garden decor380K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Decor

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
1.1%of orders come back
“broke quickly”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Garden Decor questions

Answered from the same tracked data.