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Gallo

Maybe

Products sell for $42.84 on average, inside the sweet spot. But buyers convert on only 1.0% of searches, so Gallo is a Maybe.

Flapen Score
59
59 / 100
Top 36% of 8,839 Patio, Lawn & Garden niches · +3 vs the category median of 56
Market size
$106K/yr239K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
29%top-5 click share · 45 brands · 51 sellers

Flapen Score

Gallo against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Gallo is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gallo market on Amazon at a glance

Shoppers on Amazon United States searched for Gallo 239K times last year and spent an estimated $106K. The top 5 brands take 42% of clicks. Demand peaks in May–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
1.0%
Market size, estimated
$106Ka year
Peak month
December5.7× the quietest month
Top search term
metal rooster30K searches a year

02 · Price

A sale here is worth $42.84.

Listings sell for $42.84 on average, from $5.30 to $218.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $42.84 that is $0 to $4K a year per listing.

Average price
$42.84inside the $15 to $100 sweet spot
Price range
$5.30–$218.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #2,442 within Garden Sculptures & Statues. It carries 241 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
10.4%
Average rank
#2,442in Garden Sculptures & Statues
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
241per listing
Listings tracked
64

04 · Newcomers

3 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gallo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

51

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

29%

Top 20: 63%

Open market

54%

  • Brand 111%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Gallo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Gallo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal rooster30K/yr
  • metal rooster yard decor26K/yr
  • metal chicken25K/yr
  • metal chicken yard art19K/yr
  • gallo28K/yr
  • rooster statue21K/yr
  • gallos19K/yr
  • rooster figurines18K/yr
  • ceramic rooster14K/yr
  • rooster yard decor8K/yr

Reviews and returns

What reviews say buyers love and hate about Gallo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
33%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Disappointed because of size”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gallo questions

Answered from the same tracked data.