Funny Doormat

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

0.6%

Market size, estimated

$312Ka year

Peak month

August1.7× the quietest month

Top search term

welcome807K searches a year

Listings sell for $23.18 on average, from $5.92 to $40.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $23.18 that is $2K to $6K a year per listing.

Average price

$23.18inside the $15 to $100 sweet spot

Price range

$5.92–$40.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #11,693 within Doormats. It carries 853 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

7.1%

Average rank

#11,693in Doormats

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

853per listing

Listings tracked

65

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months