Is funny doormat profitable to sell on Amazon United States?

The niche generates $312K/yr across 65 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the funny doormat niche?

40 brands and 45 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in funny doormat?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.4%.

When does demand for funny doormat peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the funny doormat niche?

Listings span $5.92–$40.96; the average listing price is $23.18 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.

funny doormat

Worth a look

Shows a sweet-spot price point ($23.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.18

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Good$5.92–$40.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good853.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$312K

$312K/yr · 2.2M searches

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, funny doormat is a $312K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

funny doormat market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $290K–$348K; units × avg price
Conversion rate: 0.6%
Avg BSR: #11,693
Page quality: 0%
Prime: 97%
Sponsored: 88%
Out of stock: 7.1%
Avg brand age: 31 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

27%

Top 20: 64%

Open market

40%

MAINEVENT31%
Eohak8%
LUVADIAN6%
Barnyard Designs6%
Accssoey5%
HLFMVWE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top funny doormat search terms

welcome807K/yr -13.5%0.0% conv.
funny door mats outside339K/yr -3.6%0.5% conv.
funny welcome mat217K/yr +32.6%0.5% conv.
funny doormat163K/yr +4.0%0.3% conv.
funny welcome mats for front door123K/yr +4.7%0.5% conv.
funny door mat132K/yr +6.0%0.5% conv.
funny door mats69K/yr +5.3%0.4% conv.
home sweet home door mat57K/yr -1.5%2.0% conv.
funny doormats57K/yr +14.2%0.4% conv.
funny welcome mats41K/yr +21.1%0.4% conv.

All search terms

Top funny doormat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eohak Welcome-Ish Front Door Mat - Welcome-Ish Depends Who You are Doormat Non Slip Backing Mat for Home Entry Farmhouse17x 29

Eohak$14.974.2★460 rev

LUVADIAN Funny Welcome Mats for Front Door - Go Away Welcome Mat Funny Outdoor Entrance Front Porch Door Mats Go Away Unless You Have Food or Packages 17x30 Inch

LUVADIAN$22.844.5★295 rev

HLFMVWE Indoor Door Mat Welcome Mats for Front Door Outdoor Entry Black Doormat Check Ya Vibe Before You Come Inside This House Doormat Non Slip Rubber Farmhouse Mats 28 x 18

HLFMVWE$15.064.7★441 rev

Bless This Hizzle Fo Shizzle Door Mat 30x17 Inch Funny Welcome Mat Coir

MAINEVENT$25.734.9★167 rev

Welcome Peasants Black Cat Doormat Outdoor 30x17 Inch Funny Welcome Mat

MAINEVENT$25.434.8★915 rev

Newest

by launch date

OLANLY Front Door Mat Low Profile Doormat Stain and Fade Resistant Easy to Clean for Indoor and Outdoor Entrances Patio Porch or Entryway Brown (30x17 Inch Home Sweet Home)

OLANLY$14.13200 rev

4mo ago

Fttoyoly Funny Cowboy Door Mat Western Welcome Mat for Front Door Indoor Outdoor Doormats with Non-Slip Backing Western Cowboy Porch Decor 17 x 29.5 - Raccoon

Fttoyoly$19.9846 rev

7mo ago

Hello Is It Me Youre Looking for Welcome Mat 30x17 Inch Funny Doormat Coir

MAINEVENT$25.8626 rev

8mo ago

You Wont Regret This QR Code Doormat - Interactive Entryway Rug with 3 Size Options - Funny Welcome Mat for Porch or Entryway Housewarming Gift or Prank Mat

clicked craft$31.911 rev

10mo ago

No Need to Knock We Know Youre Here Doormat 30x17 Inch Dog Welcome Mat

MAINEVENT$25.9174 rev

1y ago

What buyers say about funny doormat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“High quality mat”

Advertised Vs Actual Product10%

“As advertised”

Durability9%

“The material feels durable”

Size-Overall8%

“Great size”

Value For Money6%

“Great value”

Thickness5%

“nice thickness”

Ease Of Cleaning4%

“It is easy to brush clean & helps no retracts a lot of unwanted germs, dirt, dust in your home”

Design-Overall4%

“Design was cute”

Strength3%

“Solid and sturdy”

Material Quality3%

“very sturdy made material”

What buyers complain about

Thickness17%

“Rather thin material”

Size-Overall14%

“This Mat is very small”

Quality-Overall12%

“Bad Quality”

Durability7%

“It is falling apart”

Color4%

“color is off”

Value For Money4%

“should be less expensive”

Material Quality4%

“cheap material”

Strength4%

“Very flimsy, not what was expected”

Advertised Vs Actual Product3%

“looks can be deceiving”

Flatness2%

“now lays flat”

Top return reasons

Size-Overall34%

Material Quality17%

Quality-Overall11%

Thin8%

Advertised Vs Actual Product7%

Color5%

Thickness4%

Strength2%

Value For Money2%

Durability2%

Common questions

Is funny doormat profitable to sell on Amazon United States?: The niche generates $312K/yr across 65 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the funny doormat niche?: 40 brands and 45 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in funny doormat?: Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.4%.
When does demand for funny doormat peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the funny doormat niche?: Listings span $5.92–$40.96; the average listing price is $23.18 (sweet spot $15–$100). The average incumbent carries 853 reviews — the moat a new listing must climb.