Funny Door Mats

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

+6.7%

Conversion, latest week

0.8%

Market size, estimated

$35Ka year

Peak month

August3.6× the quietest month

Top search term

unwelcome door mat27K searches a year

Listings sell for $22.82 on average, from $9.82 to $38.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.82 that is $0 to $2K a year per listing.

Average price

$22.82inside the $15 to $100 sweet spot

Price range

$9.82–$38.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #9,249 within Doormats. It carries 356 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

11.6%

Average rank

#9,249in Doormats

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

356per listing

Listings tracked

40

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months