Is funny door mats profitable to sell on Amazon United States?

The niche generates $35K/yr across 40 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the funny door mats niche?

28 brands and 36 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in funny door mats?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.0%.

When does demand for funny door mats peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 3.6× the quietest.

What does it cost to enter the funny door mats niche?

Listings span $9.82–$38.85; the average listing price is $22.82 (sweet spot $15–$100). The average incumbent carries 356 reviews — the moat a new listing must climb.

funny door mats

Worth a look

Shows low returns (1.0%), but a small market ($35K/yr) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.82

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Review moat

Great356.23

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.82–$38.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$35K

$35K/yr · 194K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, funny door mats is a $35K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

funny door mats market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $34K–$46K; units × avg price
Conversion rate: 0.8%
Avg BSR: #9,249
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 11.6%
Avg brand age: 34 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

39%

Top 20: 78%

Open market

42%

Fttoyoly23%
MAINEVENT12%
Eohak7%
Lzuso6%
Accssoey5%
LUVADIAN5%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +6.7% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×

Open Trend

Top funny door mats search terms

unwelcome door mat27K/yr +27.8%1.0% conv.
unwelcome mat33K/yr +26.0%0.9% conv.
not welcome door mat12K/yr +20.3%0.4% conv.
anime door mat12K/yr +4.9%0.3% conv.
funny doormats for front door16K/yr -23.1%0.1% conv.
anime welcome mat9K/yr +8.3%0.2% conv.
inappropriate door mats8K/yr -3.7%0.1% conv.
funny mats for front door8K/yr -12.1%0.7% conv.
cool doormat6K/yr -6.4%0.1% conv.
funny front door mats7K/yr +15.3%0.4% conv.

All search terms

Top funny door mats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black

Fttoyoly$22.204.2★154 rev

Eohak Welcome-Ish Front Door Mat - Welcome-Ish Depends Who You are Doormat Non Slip Backing Mat for Home Entry Farmhouse17x 29

Eohak$14.974.2★460 rev

Door Mat Outdoor Indoor Welcome Black Doormats Funny There is No Reason Front Door Mats with Non-Slip Rubber for Entryway Balcony

Lzuso$14.664.6★476 rev

LUVADIAN Funny Welcome Mats for Front Door - Go Away Welcome Mat Funny Outdoor Entrance Front Porch Door Mats Go Away Unless You Have Food or Packages 17x30 Inch

LUVADIAN$22.844.5★295 rev

Funny Welcome Doormat with Rubber Back 18(W) x 30(L)Things to Ask Before You Knock Was Invited If Not Its Time To Go Doormat for Entrance Way Hello Monogram Mats for Front Door Mat Kitchen Rugs

MELODADDY$16.214.1★128 rev

Newest

by launch date

Funny Welcome Door Mat-Strawberry But My Glock Dont Jam Natural Coco Coir Heavy Duty Backing Front Doormat Cute Non-Slip Front Door Entryway & Outdoor Brown 23.6 x 15.7 Inches

FUXKZJ$35.705 rev

6mo ago

Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5- Black

Fttoyoly$22.20154 rev

9mo ago

Fttoyoly Gothic Bat Door Mat for Front Door Doormat Outside Entrance with Unwelcome Design Gothic Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 - Brown

Fttoyoly$22.02154 rev

9mo ago

PingXunMat No Soliciting Doormat Go Away Door Mat 17x30 Inch Funny Front Door Welcome Mat Non Slip Rubber Backing Heavy Duty Easy to Clean Indoor Outdoor Use Housewarming

PingXunMat$23.9580 rev

10mo ago

WARDOS Funny Door Mat Think to Ask Yourself Before You Knock Doormat for Front Door Indoor Outdoor Entrance Porch Humorous Sarcastic Welcome Mat Outside Funny Bath Mats 17x30 Inches

WARDOS$21.2857 rev

1y ago

What buyers say about funny door mats

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Solid quality”

Durability11%

“it holds up really well”

Advertised Vs Actual Product9%

“As advertised”

Thickness7%

“Coir is thick”

Size-Overall5%

“Great size”

Strength5%

“Solid and sturdy”

Design-Overall4%

“The design is super cute”

Value For Money4%

“Great value”

Ease Of Cleaning3%

“It wipes all dirt”

Material Quality3%

“I like the material the size the softness the material”

What buyers complain about

Quality-Overall19%

“Cheap quality”

Size-Overall14%

“Large”

Durability10%

“It is falling apart”

Thickness9%

“not as thick than your typical size welcome mat”

Color8%

“The black is faded and blurry”

Strength4%

“Very flimsy, not what was expected”

Value For Money4%

“Not worth the price at all”

Advertised Vs Actual Product3%

“looks can be deceiving”

Material Quality2%

“poor material”

Print Quality2%

“Print is very light”

Top return reasons

Size-Overall35%

Material Quality8%

Advertised Vs Actual Product8%

Thin8%

Quality-Overall7%

Color7%