funeral flowers
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$30.74avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.70–$59.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$397K$397K/yr · 552K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay3,389.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, funeral flowers is a $397K/yr Amazon United States market (552K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
funeral flowers market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $384K–$461K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,406
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 82%
- Out of stock
- 0.5%
- Avg brand age
- 34 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
22
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
18%
- Costa Farms54%
- Thorsen's Greenhouse8%
- Generic7%
- American Plant Exchange6%
- SUHOOKOO4%
- California Tropicals3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 3.7×
Top funeral flowers search terms
- peace lily plant indoor live168K/yr
- peace lily97K/yr
- funeral flowers74K/yr
- funeral flowers arrangements56K/yr
- peace lilly plant15K/yr
- sympathy plants for delivery prime18K/yr
- peace lily plant20K/yr
- flowers for funeral14K/yr
- sympathy plant15K/yr
- peace lilly14K/yr
Top funeral flowers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Costa Farms Peace Lily Live Plant in Decorative Pot Air Purifying Flowering Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 14-24 Inches Tall
Costa Farms$24.593.9★4,065 rev
Costa Farms Peace Lily Live Indoor Plant with Flowers Air Purifying Houseplant in Nursery Planter Pot Potting Soil Thinking of You Gift Plants Room Decor 1 Foot Tall
Costa Farms$21.204.2★1,004 rev
Thorsens Greenhouse Live Peace Lily Plant Spathyphylum Low Light Natural Air Purifier Live Indoor Plant 4 Diameter Pot (Growers Pot 4-inch Pot)
Thorsen's Greenhouse$18.414.5★225 rev
Costa Farms Peace Lily Live Plant in Decorative Pot Air Purifying Flowering Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 14-24 Inches Tall
Costa Farms$34.984.0★656 rev
American Plant Exchange Peace Lily Live Spathiphyllum Plant Indoor Flowering Houseplant 4-Inch Pot Deco Cover Easy Care Low Light Perfect for Housewarming Sympathy or Party Gift
American Plant Exchange$21.933.9★932 rev
Newest
by launch date
Live Spathiphyllum 7th Heaven Plant - 7th Heaven Peace Lily - ragnaroc Tropical Plant 2-8 Tall - 1ct - Live Arrival Guaranteed - House Plants for Home Dcor & Gift
ragnaroc$19.793 rev
Elegant Funeral Wreath Sash Funeral Sash Memorial Wreath Sash Funeral Ribbon Celebration Forever in Our Hearts Memorial Ribbon for Graves & Wreaths (White)
Lodou$7.7032 rev
Fanfanwin Funeral Sash Memorial Wreath Sash Funeral Ribbon Celebration of Life Ribbon for Casket or Wreath Flower Memorial Service Honor the Loved Ones 58x4(White Forever in Our Hearts)
Fanfanwin$9.97194 rev
Costa Farms Live Indoor House Plants (2-Pack) Hand Selected Easy to Maintain Indoor Assorted Houseplants in Plant Pots Curated Air Purifying Mix Low Light Home Office Decor Plant Gift
Costa Farms$25.5523,055 rev
Costa Farms Peace Lily Live Indoor Plant Spathiphyllum in Decorative Pot Easy Care Houseplant Natural Air Purifier Flowering Office or Home Decor Gift 14-24 Inches Tall
Costa Farms$26.08216 rev
Trending
90-day click momentumLive Spathiphyllum 7th Heaven Plant - 7th Heaven Peace Lily - ragnaroc Tropical Plant 2-8 Tall - 1ct - Live Arrival Guaranteed - House Plants for Home Dcor & Gift
ragnaroc$19.793.0★
Elegant Funeral Wreath Sash Funeral Sash Memorial Wreath Sash Funeral Ribbon Celebration Forever in Our Hearts Memorial Ribbon for Graves & Wreaths (White)
Lodou$7.704.5★
Peace Lily Fertilizer Liquid Plant Food for More Blooms Deep Green Leaves & Healthy Root Development 8 oz
TPS NUTRIENTS$10.234.5★
Costa Farms Peace Lily Live Plant in Decorative Pot Air Purifying Flowering Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 14-24 Inches Tall
Costa Farms$34.984.0★
Fanfanwin Funeral Sash Memorial Wreath Sash Funeral Ribbon Celebration of Life Ribbon for Casket or Wreath Flower Memorial Service Honor the Loved Ones 58x4(White Forever in Our Hearts)
Fanfanwin$9.974.3★
What buyers say about funeral flowers
What buyers praise and complain about, mined from review topics.What buyers love
“Healthy Plants”
“Excellent product”
“Great value”
“Good size”
“As advertised”
“Valentine gift”
“The color was brilliant”
“Easy to use”
“Still alive after five months”
“arrived moist, and perfect”
What buyers complain about
“No roots on it”
“Misleading description”
“way to big”
“Bad quality”
“They were all dry”
“is literally falling apart”
“Waste of money”
“And turning orange then brown”
“Plants had bugs”
“looks like its barely hanging on”
Top return reasons
Common questions
- Is funeral flowers profitable to sell on Amazon United States?
- The niche generates $397K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the funeral flowers niche?
- 19 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in funeral flowers?
- Top complaints mined from reviews: Plant Growth, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
- When does demand for funeral flowers peak?
- Demand peaks in Mar–Apr; the busiest month runs 3.7× the quietest.
- What does it cost to enter the funeral flowers niche?
- Listings span $7.70–$59.58; the average listing price is $30.74 (sweet spot $15–$100). The average incumbent carries 3,390 reviews — the moat a new listing must climb.