front porch rug
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$20.41avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.69–$39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$153K$153K/yr · 650K searches
Review moat
Okay3,319.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, front porch rug is a $153K/yr Amazon United States market (650K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Apr–Sep. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
front porch rug market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $122K–$163K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #591
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
42
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
38%
Top 20: 76%
Open market
44%
- BUAGETUP23%
- KILOCOCO8%
- KIhipIoe8%
- Sungea8%
- Othilic7%
- OJIA3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Mar, Apr, Sep · busiest ÷ quietest = 3.0×
Top front porch rug search terms
- layering rug for front porch96K/yr
- outdoor layering rug67K/yr
- 2x3 outdoor rug40K/yr
- layered door mats outdoor56K/yr
- front porch rugs for layering36K/yr
- outdoor rug front door38K/yr
- outdoor door rug39K/yr
- layering rug42K/yr
- outdoor rug 2x321K/yr
- under doormat layering rug29K/yr
Top front porch rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black and White Striped Outdoor Rug 24 x 51Farmhouse Front Porch Rug Hand-Woven Machine Washable Layered Door Mats for Entryway/Bedroom/Patio/Porch Decor
BUAGETUP$18.444.7★2,273 rev
KILOCOCO Beige Striped Rug 2.3x3.6 Indoor Outdoor Rugs Front Door Mat Hand Woven Cotton Washable Striped Layered Doormats for Front Porch/Kitchen/Farmhouse/Entryway/Patio
KILOCOCO$19.104.7★4,382 rev
Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance
Sungea$19.664.5★667 rev
Layered Doormat 24x35 Green and White Buffalo Plaid Porch Mat Cotton Woven Washable Carpet for Layered Doormat Hello/Welcome Door Mat Kitchen Farmhouse Entryway
BUAGETUP$14.934.7★1,072 rev
Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor
Othilic$30.494.3★564 rev
Newest
by launch date
Green and White Layered Door Mats 2x3ft Striped Outdoor Rug Cotton Woven Washable Farmhouse Small Area Rug for Entryway/Porch Decor/Kitchen/Home Entrance
KIhipIoe$13.13186 rev
LORWER Scalloped Easy Jute 3x5 Outdoor Rug Washable Rugs for Entryway Black Front Door Mat Farmhouse Neutral Non Slip Indoor Carpet for Patio Living Room Backyard
LORWER$39.81446 rev
LORWER Easy Jute Black Kitchen Rug 2x3 Front Door Mat Washable Non Slip Small Entryway Rug Indoor Outdoor Farmhouse Scalloped Doormat for Bathroom Doorway Porch
LORWER$24.04446 rev
Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor
Othilic$24.37564 rev
Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor
Othilic$30.49564 rev
Trending
90-day click momentumOthilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor
Othilic$24.374.3★
Green and White Layered Door Mats 2x3ft Striped Outdoor Rug Cotton Woven Washable Farmhouse Small Area Rug for Entryway/Porch Decor/Kitchen/Home Entrance
KIhipIoe$13.134.7★
Layered Doormat 24x35 Green and White Buffalo Plaid Porch Mat Cotton Woven Washable Carpet for Layered Doormat Hello/Welcome Door Mat Kitchen Farmhouse Entryway
BUAGETUP$14.934.7★
Othilic Front Door Mat Indoor Entrance - 2x4.3 Ft Floral Washable Layered Doormat Outdoor Entrance Porch Rug Non-Slip Tan Boho Farmhouse Runner Rug for Kitchen Hallway Bedroom Laundry Room Porch Decor
Othilic$30.494.3★
Buffalo Plaid Outdoor Rug 24x51Green and White Checkered Front Porch Rug Cotton Woven Washable Door Mat Outdoor for Layered Hello Welcome Door Mat Farmhouse Entryway
BUAGETUP$17.414.7★
What buyers say about front porch rug
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality mat”
“True to size”
“Exactly what I expected”
“Great Value”
“Beautiful colors”
“The material has held up well”
“It also cleans up easily”
“Great design”
“Great mat that feels sturdy”
“Non slip”
What buyers complain about
“It's small”
“very thin material”
“Will not lay flat”
“Not the quality I was expecting”
“Color changing”
“Im not completely convinced its worth the cost”
“Pictures are a little deceiving”
“not durable”
“It gets dirty because it's white”
“Not a good outdoor mat”
Top return reasons
Common questions
- Is front porch rug profitable to sell on Amazon United States?
- The niche generates $153K/yr across 44 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the front porch rug niche?
- 31 brands and 42 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in front porch rug?
- Top complaints mined from reviews: Size-Overall, Thickness, Flatness. The return rate is 3.5%.
- When does demand for front porch rug peak?
- Demand peaks in Mar–Apr–Sep; the busiest month runs 3.0× the quietest.
- What does it cost to enter the front porch rug niche?
- Listings span $9.69–$39.81; the average listing price is $20.41 (sweet spot $15–$100). The average incumbent carries 3,320 reviews — the moat a new listing must climb.