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55

frog figurine

Worth a look

Shows no brand lock-in (top 5 brands take 27% of clicks), but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 32Conversion 24Competition 95Returns 90Price range 66Avg price 60Brand share 97Review moat 82Quality gap 23

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Competition

Incredible19%

top-5 click share — an open shelf

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great365.55

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.14–$33.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.20

avg listing price — sweet spot $15–$100

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$48K

$48K/yr · 190K searches

According to Flapen's Amazon United States niche tracking, frog figurine is a $48K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

frog figurine market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$53K–$66K
units × avg price
Conversion rate
1.9%
Avg BSR
#1,168
Page quality
0%
Prime
99%
Sponsored
89%
Out of stock
4.2%
Avg brand age
25 months
Avg seller age
158 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

98 falling

Sellers

125

Top-5 brand share

27%

Top 20: 62%

Top-5 click share

19%

Top 20: 52%

Open market

70%

  • Refintural8%
  • Top Collection6%
  • Schleich5%
  • FOXMIS4%
  • DANUSORNGEANG4%
  • FXMHEHBB4%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — +5.9% search growth over the last 90 days.
7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.2×

Top frog figurine search terms

  • frog figurine68K/yr
  • frog figurines31K/yr
  • frog decorations30K/yr
  • frog trinkets12K/yr
  • small frog figurine9K/yr
  • frog figure9K/yr
  • frogs decor17K/yr
  • frog figures5K/yr
  • frog decorations for home10K/yr
All search terms

Top frog figurine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9644%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about frog figurine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great variety”

Size-Overall11%

“not too small”

Gifting Purpose10%

“Great gift”

Advertised Vs Actual Product9%

“As advertised”

Color7%

“colors are bright”

Value For Money6%

“Good value”

Fun/Entertainment Experience5%

“Great toys”

Design-Overall5%

“Good design”

Durability3%

“The set features a complete range of durable”

Brightness/Shine/Glow3%

“Bright”

What buyers complain about

Size-Overall45%

“Very small pieces”

Value For Money5%

“Could be a little cheaper”

Advertised Vs Actual Product4%

“Picture is misleading”

Functionality-Overall4%

“Doesn't work”

Durability3%

“breaks easily”

Quality-Overall3%

“the overall quality is inconsistent”

Brightness/Shine/Glow2%

“Lights are very dim”

Adhesion/Stickiness2%

“The small round adhesive dots on their underside are very sticky”

Weight Heavy1%

“a bit heavy to mount to a monitor”

Add-Ons/Attachments1%

“Only note is that the frog mini figure is not attached to the chair”

Top return reasons

Size-Overall64%
Advertised Vs Actual Product7%
Defective Material/Parts7%
Functionality-Overall4%
Quality-Overall3%
Value For Money2%
Brightness/Shine/Glow2%
Material Quality2%
Color2%
Charging1%

Common questions

Is frog figurine profitable to sell on Amazon United States?
The niche generates $48K/yr across 120 tracked products. 3 of 29 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the frog figurine niche?
98 brands and 125 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in frog figurine?
Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for frog figurine peak?
Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the frog figurine niche?
Listings span $5.14–$33.95; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.