Is friendship wind chimes profitable to sell on Amazon United States?

The niche generates $25K/yr across 51 tracked products. 2 of 23 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the friendship wind chimes niche?

37 brands and 52 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in friendship wind chimes?

Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 0.7%.

What does it cost to enter the friendship wind chimes niche?

Listings span $9.95–$37.74; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.

friendship wind chimes

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great188.31

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.06

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Great$9.95–$37.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$25K

$25K/yr · 52K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, friendship wind chimes is a $25K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

friendship wind chimes market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $30K–$40K; units × avg price
Conversion rate: 2.4%
Avg BSR: #663
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 13.3%
Avg brand age: 24 months
Avg seller age: 206 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

44%

Top 20: 88%

Top-5 click share

34%

Top 20: 74%

Open market

51%

Damaigiift16%
Soopau8%
Leebbsin7%
YAANUNULU6%
vifoew6%
Aurahouse6%

Demand

Weekly Amazon search volume, last 20 weeks — +16.9% search growth over the last 90 days.

Open Trend

Top friendship wind chimes search terms

friendship wind chimes9K/yr +38.4%2.4% conv.
friendship wind chimes for women7K/yr +49.3%3.3% conv.
friend wind chimes for women7K/yr +25.8%3.1% conv.
best friend wind chimes5K/yr +25.7%2.9% conv.
best friend wind chimes for women6K/yr +5.7%3.6% conv.
wind chimes birthday gifts for women5K/yr -18.3%1.5% conv.
best friend wind chime5K/yr +19.9%2.0% conv.
friend wind chimes4K/yr +10.7%2.4% conv.
wind chimes for friends4K/yr -22.9%2.5% conv.

All search terms

Top friendship wind chimes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Best Friend Birthday Gifts for Women Unique Friendship Gifts for Women Ideas Wind Chimes for BFF Soul Sister Unique Outdoor Garden Decor for Female 25.6 Wind Chime

Damaigiift$17.064.8★270 rev

Soopau Gifts for Best Friend Women Men 32 Bronze Wind Chimes Friendship Gifts for Women Bestie Gift for Woman Gift Ideas for Bestfriend

Soopau$28.544.8★1,186 rev

Friendship Thank You Wind Chimes Gifts for Friends Best Friends Birthday Gifts for Women Men Garden Decoration for Outside Patio Home Unique Wind Chimes for BBF

YAANUNULU$25.664.7★56 rev

Aurahouse Friendship Gifts for Women Long Distance Best Friend Wind Chimes

Aurahouse$13.644.8★125 rev

Bestie for Women 32 Bronze Wind Chimes Best Friend Birthday Gifts for Women Friendship Gift for Birthday Unique Bestie Gift Ideas for Woman Female Bestfriend BFF (Brown)

vifoew$15.934.8★554 rev

Newest

by launch date

YHmall Friend Gifts for Women 36 Inch Wind Chimes for Outside Birthday Friendship Gifts for Women Friend Bestie BFF Large Windchimes Outdoors for Christmas Birthday Graduation

YHmall$22.7732 rev

3mo ago

Gifts for Best Friend Women Men 32 Friendship Wind Chimes with Gift Box & Card Sentimental BFF Birthday Gift for Friends Graduation Farewell Moving Away Present Outdoor & Indoor Home Decor

AMBOBE$30.1845 rev

4mo ago

Howarmer 33.5 Friendship Wind Chimes for Outside - Sentimental for Women Sister BFF - 5 Frosted Black Aluminum Tubes Professionally Tuned - Birthday Long Distance Friendship Gift

Howarmer$19.4620 rev

7mo ago

Best Friend Birthday Gifts for Women Bestie Birthday Gifts for Women Friendship Gift for Woman Unique Bestie Gift Ideas for Woman Female Friend BFF Butterfly Home Decor Bestie Wind Chimes

Flpoxzd$20.8058 rev

8mo ago

Leebbsin Gifts for Friend 26 Wind Chimes Best Friend Birthday Gift

Leebbsin$20.448 rev

8mo ago

What buyers say about friendship wind chimes

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose33%

“Great gift”

Quality-Overall28%

“Seems well made”

Advertised Vs Actual Product7%

“As pictured”

Value For Money6%

“Excellent value”

Size-Overall6%

“not too big”

Design-Overall4%

“Very cute design”

Brightness/Shine/Glow3%

“Beautiful angel light”

Color2%

“Beautiful colors”

Durability2%

“Looks very durable, and beautiful tone”

Strength2%

“Very sturdy”

What buyers complain about

Size-Overall46%

“And it is not very big the tubes are small”

Value For Money10%

“I however think there are better options that will work consistently at this price point”

Functionality-Overall5%

“Didn't work the way we had hoped”

Brightness/Shine/Glow5%

“Angel won't glow”

Rusts/Corrodes4%

“the tubes instantly rust”

Measurement/Reading Accuracy4%

“Cant trust anymore what is said to be accurate”

Quality-Overall4%

“Terrible quality”

Durability2%

“not sure if you wanted to hang it outside how long it would last”

Assembly/Installation1%

“are a bit of a pain to put together”

Top return reasons

Defective Material/Parts32%

Size-Overall29%

Quality-Overall8%

Advertised Vs Actual Product7%

Value For Money5%

Strength4%

Wood Quality3%

Ease Of Use3%

Functionality-Overall2%