foyer rug
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.90avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$7.57–$42.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad5,013.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 468K searches
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, foyer rug is a $89K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
foyer rug market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $96K–$120K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
32
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
38%
Top 20: 75%
Open market
39%
- HY HAO YUN LAI20%
- Hazo Haus12%
- LEKEEPGO9%
- BEQHAUSE8%
- KOZYFLY7%
- OLANLY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top foyer rug search terms
- washable entryway rug87K/yr
- foyer rugs for entryway70K/yr
- foyer rug54K/yr
- mud room rug54K/yr
- washable entry rug34K/yr
- entryway rug washable29K/yr
- non slip entryway rug27K/yr
- thin entryway rug26K/yr
- washable entry rugs15K/yr
- foyer rugs14K/yr
Top foyer rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Washable 2x3 Entryway Area Rug - Neutral Kitchen Rug Runner Vintage Soft Floor Mat Non Slip Indoor Farmhouse Carpet for Bathroom Living Room Bedroom (2 X 3 Beige)
HY HAO YUN LAI$12.504.6★8,593 rev
KOZYFLY Boho Rugs for Entryway 3x5 ft Washable Area Rug Non Slip Rubber Backed Entry Rug Woven Indoor Door Mat Cotton Kitchen Rugs Floor Carpet for Entryway Foyer Backdoor Orange Beige/Tan/Brown
KOZYFLY$32.754.4★4,904 rev
Black Washable 2x3 Entry Rug Small Rugs for Entryway Kitchen Bathroom Door Mat Indoor Entrance Non Slip Rubber Backing Stain & Fade Resistant Ashen Charcoal Floral Farmhouse Decor
Hazo Haus$19.224.4★4,931 rev
RELEANY Area Rugs Small 2x3 Washable Non-Slip Floral Vintage Distress Medallion Carpet for Kitchen Entryway Bathroom Terracotta Burnt Orange Green
RELEANY$18.544.6★7,830 rev
BEQHAUSE Dirt Trapper Door Mat 20 x 32 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige
BEQHAUSE$17.194.6★2,956 rev
Newest
by launch date
Hazo Haus 2x3 Entry Way Rugs Indoor - Dark Green Small Throw Rug for Kitchen Bathroom Insect Boho Design Washable Non Slip Stain Resistant
Hazo Haus$22.271,249 rev
Othilic 3x5 Floral Entry Rug - Small Washable Indoor Outdoor Mats for Front Door Non-Slip Porch Rug Tan Boho Neutral Farmhouse Throw Rugs for Living Room Bedroom Entryway Kitchen Office Porch Decor
Othilic$41.52564 rev
LEKEEPGO Ultra Thin Indoor Door Mat 17x29 Low-Profile Door Mat Indoor Entrance Non Slip Rubber Backing Inside Doormat Washable Welcome Front Entryway Dirt Trapper Entry Mat Khaki
LEKEEPGO$15.86909 rev
BEQHAUSE Indoor Door Mat 32 x 48 Dirt Trapper Door Mats Non-Slip Entryway Rugs Washable Trap Dirt Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Taupe
BEQHAUSE$42.581,365 rev
IOHOUZE Abstract Area Rug 3x5 Ft Washable Rugs for Entryway Indoor Non Slip Kitchen Rug Printed Faux Wool Throw Rugs Indoor Door Mat for Door Entrance Foyer Living Room Grey Beige
IOHOUZE$36.45404 rev
Trending
90-day click momentumRELEANY Area Rugs Small 2x3 Washable Non-Slip Floral Vintage Distress Medallion Carpet for Kitchen Entryway Bathroom Terracotta Burnt Orange Green
RELEANY$18.544.6★
Othilic 3x5 Floral Entry Rug - Small Washable Indoor Outdoor Mats for Front Door Non-Slip Porch Rug Tan Boho Neutral Farmhouse Throw Rugs for Living Room Bedroom Entryway Kitchen Office Porch Decor
Othilic$41.524.3★
OLANLY Dog Door Mat for Muddy Paws 48x30 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey
OLANLY$26.674.6★
LEKEEPGO Door Mat 24x36 Non Slip Door Mat Indoor Entrance Rubber Backing Front Indoor Door mats Washable Absorbent Low-Profile Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO$33.844.6★
Hazo Haus 2x3 Entry Way Rugs Indoor - Dark Green Small Throw Rug for Kitchen Bathroom Insect Boho Design Washable Non Slip Stain Resistant
Hazo Haus$22.274.5★
Common questions
- Is foyer rug profitable to sell on Amazon United States?
- The niche generates $89K/yr across 42 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the foyer rug niche?
- 25 brands and 32 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 55% of demand.
- When does demand for foyer rug peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the foyer rug niche?
- Listings span $7.57–$42.58; the average listing price is $23.90 (sweet spot $15–$100). The average incumbent carries 5,014 reviews — the moat a new listing must climb.