Foyer Rug

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

468K

Growth, 90 days vs prior 90

-22.7%

Conversion, latest week

0.8%

Market size, estimated

$89Ka year

Peak month

January1.6× the quietest month

Top search term

washable entryway rug87K searches a year

Listings sell for $23.90 on average, from $7.57 to $42.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.90 that is $0 to $2K a year per listing.

Average price

$23.90inside the $15 to $100 sweet spot

Price range

$7.57–$42.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Doormats. It carries 5,014 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#28in Doormats

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

5,014per listing

Listings tracked

42

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months