Is fox urine profitable to sell on Amazon United States?

The niche generates $305K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +86.5%. Flapen's verdict: Worth a look (68/100).

How competitive is the fox urine niche?

10 brands and 60 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in fox urine?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.8%.

When does demand for fox urine peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.

What does it cost to enter the fox urine niche?

Listings span $7.91–$51.71; the average listing price is $24.46 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.

fox urine

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.46

avg listing price — sweet spot $15–$100

Growth

Great+86.5%

90-day search growth — must beat 0% to launch

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.91–$51.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,410.69

avg incumbent reviews — the moat a new listing must climb

Market size

Good$305K

$305K/yr · 127K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, fox urine is a $305K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 68/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fox urine market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $306K–$367K; units × avg price
Conversion rate: 9.8%
Avg BSR: #130
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 1.3%
Avg brand age: 74 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

PredatorPee31%
Shake-Away28%
WILDLIFE RESEARCH CENTER9%
Southern Snares and Supply7%
Trap Shack Company7%
Bonide4%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +86.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Open Trend

Top fox urine search terms

fox urine53K/yr +80.1%8.6% conv.
fox urine animal repellent34K/yr +98.3%8.6% conv.
fox urine granules12K/yr +177.0%10.9% conv.
fox pee8K/yr +63.3%8.6% conv.
red fox urine7K/yr +56.7%7.5% conv.
fox urine spray4K/yr +62.4%8.0% conv.
shake away fox urine granules3K/yr +82.4%14.4% conv.
fox pee repellent3K/yr +150.1%8.5% conv.
fox urine rodent repellent4K/yr -45.6%6.9% conv.

All search terms

Top fox urine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shake Away 2852228 Fox Urine Granules 28-1/2-Ounce - Brown/A

Shake-Away$19.483.7★1,086 rev

Predator Pee 100% Fox Urine - Territorial Marking Scent - Creates Illusion That Fox is Nearby - 16 oz

PredatorPee$34.224.0★425 rev

PredatorPee Original Fox Urine -Territorial Marking Scent-16oz Spray Bottle Combo with ScentTags

PredatorPee$23.803.8★530 rev

WILDLIFE RESEARCH CENTER Red Fox Urine Premium Masking Scent & Fear Reducer for Deer Hunting Deer Hunters Grade Cover Scent 1 FL OZ Bottle

WILDLIFE RESEARCH CENTER$7.913.9★428 rev

Fox Urine Southern Snares Pure 16 oz Red Fox Urine Predator Urine Animal Repellent Fox Pee Trapping Lure

Southern Snares and Supply$24.603.6★34 rev

Newest

by launch date

Fox Peak Outdoor Supply Red Fox Urine 100% Pure 8 oz Natural Animal Urine Hunting Attractant Garden Protection Squeeze Bottle

Fox Peak Outdoor Supply$11.657 rev

5mo ago

100% Pure Fox Urine ~ All-Natural Predator Scent Territorial Marker 8oz.

North American Trapper$16.9910 rev

9mo ago

Fox Urine Southern Snares Pure 16 oz Red Fox Urine Predator Urine Animal Repellent Fox Pee Trapping Lure

Southern Snares and Supply$24.6034 rev

3y ago

American Heritage Industries 16 oz Red Fox Urine- Protect Your Garden with Real Predator Urine

American Heritage Industries$25.03274 rev

5y ago

PredatorPee Fox Pee Yard Cover Jumbo -128oz

PredatorPee$51.7141 rev

5y ago

What buyers say about fox urine

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control26%

“Kept squirrels away”

Advertised Vs Actual Product11%

“Works as advertised”

Quality-Overall9%

“Excellent product”

Efficiency9%

“which makes it clear that its doing its job”

Smell9%

“Product doesn't smell too rancid”

Value For Money7%

“The value is good for the money”

Ease Of Use6%

“Its easy to use”

Plant Growth4%

“This is effective at the beginning of the season in my vegetable garden and peach trees”

Functionality-Overall1%

“Seems to work”

Spray/Flow1%

“This product seems to helps when combining it with the repellant spray”

What buyers complain about

Functionality-Overall45%

“Did not work”

Pest/Insect Control18%

“it definitely did not repel them”

Smell13%

“The smell is pungent”

Value For Money9%

“to expensive”

Plant Growth3%

“The next day the rock chucks ate the plant”

Advertised Vs Actual Product2%

“Product size not accurate”

Natural Resource Wastage1%

“Waste of time and money”

Durability1%

“Doesnt last long”

Product Condition1%

“It was previously opened and obviously used”

Spray/Flow1%

“broken sprayer”

Top return reasons

Functionality-Overall29%

Advertised Vs Actual Product15%

Pest/Insect Control12%

Product Condition11%

Leak-Proof9%

Smell7%

Defective Material/Parts4%

Value For Money4%

Size-Overall2%

Plant Growth1%

Common questions

Is fox urine profitable to sell on Amazon United States?: The niche generates $305K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +86.5%. Flapen's verdict: Worth a look (68/100).
How competitive is the fox urine niche?: 10 brands and 60 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in fox urine?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.8%.
When does demand for fox urine peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
What does it cost to enter the fox urine niche?: Listings span $7.91–$51.71; the average listing price is $24.46 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.