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Formic Pro

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Formic Pro is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$220K/yr58K searches / yr
90-day growth
+67.0%search demand this quarter
Competition
95%top-5 click share · 5 brands · 11 sellers

Flapen Score

Formic Pro against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Formic Pro is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Formic Pro market on Amazon at a glance

Shoppers on Amazon United States searched for Formic Pro 58K times last year and spent an estimated $220K. All 5 brands take every click. Demand peaks in May–Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+67.0%
Conversion, latest week
10.0%
Market size, estimated
$220Ka year
Peak month
August5.1× the quietest month
Top search term
formic pro22K searches a year

02 · Price

A sale here is worth $38.23.

Listings sell for $38.23 on average, from $15.85 to $76.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $38.23 that is $19K to $29K a year per listing.

Average price
$38.23inside the $15 to $100 sweet spot
Price range
$15.85–$76.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$19K–$29K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #343 within Farm & Ranch. It carries 414 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
50%
Out of stock, average day
23.1%
Average rank
#343in Farm & Ranch
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
414per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Formic Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 234%
  • Brand 311%
  • Brand 47%
  • Brand 55%

Demand

Formic Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug, Sep · busiest ÷ quietest = 5.1×

Search terms

Top Formic Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • formic pro22K/yr
  • formic pro mite treatment15K/yr
  • formic acid11K/yr
  • formic acid for bees5K/yr
  • formic2K/yr
  • formic pro mite treatment for bees2K/yr

Reviews and returns

What reviews say buyers love and hate about Formic Pro

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
42%of negative reviews mention “Pest/Insect Control”
0.5%of orders come back
“This weakened our hive immensely”
A buyer, on “Pest/Insect Control”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Formic Pro questions

Answered from the same tracked data.