football door mat
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible73.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.78avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$10.74–$32.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, football door mat is a $16K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
football door mat market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #25,669
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 11.5%
- Avg brand age
- 20 months
- Avg seller age
- 220 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
25
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
47%
Top 20: 100%
Open market
27%
- Tinideya23%
- Duraaamo18%
- ECENUR11%
- Generic9%
- ZVD7%
- ViiGMSy5%
Demand
Weekly Amazon search volume, last 45 weeks — -26.7% search growth over the last 90 days.Top football door mat search terms
- football door mat26K/yr
- football mat7K/yr
- football welcome mat7K/yr
- football doormat7K/yr
- football outdoor mat4K/yr
Top football door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duraaamo 2 Pcs Football Door Mat Welcome Non Slip Coir Outdoor Doormats Floor Layering Front Door Rug for Game Day Sports Football Fans Front Porch Entryway Decor
Duraaamo$26.273.3★71 rev
Tinideya Football Season Nature Coir Doormat with Heavy Duty Backing Non-Slip Floor Mats for Entrance Door Porch Home Bathroom Decor(17 x 30 Inch)
Tinideya$16.833.7★26 rev
Natural Coir Doormat with Non-Slip Backing - Outdoor/Indoor Welcome Mat - Football Design
Generic$24.974.5★17 rev
ECENUR Football Footstep Training Mat Soccer Training Mat 35 * 24IN Soccer Skills Training Equipment with Storage Bag and Soccer Return Trainer Net (Black-Blue)
ECENUR$25.744.6★136 rev
ZVD Soccer Training Mat Non-Slip Ball Mastery Pad with Video Guides
ZVD$30.674.1★424 rev
Newest
by launch date
Football Welcome Doormat Indoor Outdoor Entrance Front Door Mat Porch Entryway Rug Non Slip Floor Mat Carpet for Outside Inside Hallway Doorway 17x30 Inches
THEYGE$16.59114 rev
Tinideya Football Season Nature Coir Doormat with Heavy Duty Backing Non-Slip Floor Mats for Entrance Door Porch Home Bathroom Decor(17 x 30 Inch)
Tinideya$16.8326 rev
Nuanchu Football Field Welcome Doormat Sport Football Rug Home Decor Rug Imitation Coir Door Mat Non Slip Floor Mats Gift for Porch Entryway Indoor Outdoor 17 x 29 Inch
Nuanchu$15.526 rev
Duraaamo 2 Pcs Football Door Mat Welcome Non Slip Coir Outdoor Doormats Floor Layering Front Door Rug for Game Day Sports Football Fans Front Porch Entryway Decor
Duraaamo$26.2771 rev
Tinideya 2 Pcs Football Door Mat Set Layered Welcome Mat with Field Rug Non Slip Front Porch Decor for Entryway Patio Outdoor Football Season Gift
Tinideya$25.3831 rev
Trending
90-day click momentumFootball Welcome Doormat Indoor Outdoor Entrance Front Door Mat Porch Entryway Rug Non Slip Floor Mat Carpet for Outside Inside Hallway Doorway 17x30 Inches
THEYGE$16.594.7★
Duraaamo 2 Pcs Football Door Mat Welcome Non Slip Coir Outdoor Doormats Floor Layering Front Door Rug for Game Day Sports Football Fans Front Porch Entryway Decor
Duraaamo$26.273.3★
ECENUR Football Footstep Training Mat Soccer Training Mat 35 * 24IN Soccer Skills Training Equipment with Storage Bag and Soccer Return Trainer Net (Green-White)
ECENUR$26.654.6★
ZVD Soccer Training Mat Non-Slip Ball Mastery Pad with Video Guides
ZVD$30.674.1★
Tinideya Football Season Nature Coir Doormat with Heavy Duty Backing Non-Slip Floor Mats for Entrance Door Porch Home Bathroom Decor(17 x 30 Inch)
Tinideya$16.833.7★
What buyers say about football door mat
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and fun for daily training sessions”
“This is a great practice tool for my daughter”
“Great fit”
“It is definitely great equipment for any up-and-coming player”
“Durable and dont slip making the Soccer Training Mat Safe”
“The material feels durable”
“For us, it made practice more structured and fun at the same time”
“it's been going strong for years now”
“Its easy to use indoors or outdoors”
“It comes with a super convenient storage bag”
What buyers complain about
“Misleading product description”
“Terrible quality”
“the instructional videos were not good”
“My kid quickly got bored”
“Very Thin”
“I wish the bottom of the mat was more grippy”
“very thick material for outside”
“No real videos or app to download”
“Thick”
“Grossly overpriced”
Top return reasons
Common questions
- Is football door mat profitable to sell on Amazon United States?
- The niche generates $16K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the football door mat niche?
- 15 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in football door mat?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 4.3%.
- What does it cost to enter the football door mat niche?
- Listings span $10.74–$32.59; the average listing price is $21.78 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.