Football Door Mat

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

-26.7%

Conversion, latest week

1.5%

Market size, estimated

$16Ka year

Top search term

football door mat26K searches a year

Listings sell for $21.78 on average, from $10.74 to $32.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.78 that is $0 to $2K a year per listing.

Average price

$21.78inside the $15 to $100 sweet spot

Price range

$10.74–$32.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #25,669 within Doormats. It carries 73 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

11.5%

Average rank

#25,669in Doormats

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

73per listing

Listings tracked

21

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

20 months