Folding Saw

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

759K

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

3.0%

Market size, estimated

$1.4Ma year

Peak month

December1.6× the quietest month

Top search term

folding saw203K searches a year

Listings sell for $59.67 on average, from $5.21 to $359.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $59.67 that is $15K to $30K a year per listing.

Average price

$59.67inside the $15 to $100 sweet spot

Price range

$5.21–$359.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$15K–$30K

Returns

1.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #136 within Hand Tools. It carries 2,357 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

93%

Out of stock, average day

0.5%

Average rank

#136in Hand Tools

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

2,357per listing

Listings tracked

46

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months