flying ghost
Worth a lookShows demand growing +125.3% this quarter, but a small market ($29K/yr) keeps it on the watch list.
Growth
Incredible+125.3%90-day search growth — must beat 0% to launch
Avg price
Incredible$31.91avg listing price — sweet spot $15–$100
Review moat
Great240.4avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.01–$53.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 81K searches
According to Flapen's Amazon United States niche tracking, flying ghost is a $29K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
flying ghost market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $80K–$96K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,380
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 31.3%
- Avg brand age
- 25 months
- Avg seller age
- 229 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
19
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
30%
- AYGXU15%
- JOYIN14%
- FLAJZ11%
- Cheerland10%
- Fun World10%
- MERKYO9%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +125.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 276.1×
Top flying ghost search terms
- flying ghost12K/yr
- hanging light up ghost4K/yr
- light up hanging ghosts6K/yr
- small hanging ghosts5K/yr
- hanging ghosts for trees7K/yr
- flying ghost decoration4K/yr
- ghosts for trees11K/yr
- tree ghosts5K/yr
- flying ghosts outdoor4K/yr
- ghost tree decorations4K/yr
Top flying ghost products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AYGXU Halloween Decorations outdoor/indoor-3pcs Hanging Ghost Decor with Light Halloween Ornaments Hallowee n Decor for Tree Yard Window Garden
AYGXU$30.624.1★1,007 rev
JOYIN 2 Pcs 47 Halloween Light up Hanging Ghost Decorations Outdoor Halloween Flying Hanging Ghosts with Warm LED Lights and Timer for Haunted House Prop Front Yard Patio Party Decor Indoor Outdoor
JOYIN$47.294.4★62 rev
FLAJZ Outdoor Halloween Scarecrow Rotatable Ghost 7.5Ft Scarecrow Screaming Ghost Scary Halloween Decorations Outdoor Scary Ghost Halloween Scary Scream Scarecrow Decorations
FLAJZ$37.594.5★94 rev
Cheerland Hanging Ghost Halloween Decoration Creepy Floating Ghost Garland Flying Ghouls for Haunted Mansion House Horror Parties Spooky Birthday Party Banner Scary Terror Fabric Yard Decor
Cheerland$18.484.0★9 rev
Fun World Flying Ghost - ST
Fun World$30.784.0★134 rev
Newest
by launch date
Halloween Decorations Outdoor 3 Pack Hanging Ghosts on Brooms with Built-in Warm Lights Flying Ghost Family Decor Floating Gauze Ghost for Tree Porch Yard Patio Indoor Halloween Decorations
PEJOURI$33.597 rev
AYGXU Halloween Decorations outdoor/indoor-3pcs Hanging Ghost Decor with Light Halloween Ornaments Hallowee n Decor for Tree Yard Window Garden
AYGXU$30.621,007 rev
MERKYO Halloween Decorations Outdoor - 5 FT Large Hanging Swing Ghost Halloween Decor with String Lights Spooky Cute Ghosts Decorations for Front Porch Yard Tree
MERKYO$53.78263 rev
Cheerland Hanging Ghost Halloween Decoration Creepy Floating Ghost Garland Flying Ghouls for Haunted Mansion House Horror Parties Spooky Birthday Party Banner Scary Terror Fabric Yard Decor
Cheerland$18.489 rev
Watayo 16 Pcs Halloween Ghost Hanging Ornaments 3.5 Inch Small Hanging Ghosts Tree Ornaments Farmhouse Rustic Cloth Ghosts Hanging Decoration for Haunted House Party Yard Tree Decor
Watayo$11.01148 rev
Trending
90-day click momentumHalloween Decorations Outdoor 3 Pack Hanging Ghosts on Brooms with Built-in Warm Lights Flying Ghost Family Decor Floating Gauze Ghost for Tree Porch Yard Patio Indoor Halloween Decorations
PEJOURI$33.595.0★
Cheerland Hanging Ghost Halloween Decoration Creepy Floating Ghost Garland Flying Ghouls for Haunted Mansion House Horror Parties Spooky Birthday Party Banner Scary Terror Fabric Yard Decor
Cheerland$18.484.0★
FLAJZ Outdoor Halloween Scarecrow Rotatable Ghost 7.5Ft Scarecrow Screaming Ghost Scary Halloween Decorations Outdoor Scary Ghost Halloween Scary Scream Scarecrow Decorations
FLAJZ$37.594.5★
Watayo 16 Pcs Halloween Ghost Hanging Ornaments 3.5 Inch Small Hanging Ghosts Tree Ornaments Farmhouse Rustic Cloth Ghosts Hanging Decoration for Haunted House Party Yard Tree Decor
Watayo$11.014.4★
MERKYO Halloween Decorations Outdoor - 5 FT Large Hanging Swing Ghost Halloween Decor with String Lights Spooky Cute Ghosts Decorations for Front Porch Yard Tree
MERKYO$53.784.3★
What buyers say about flying ghost
What buyers praise and complain about, mined from review topics.What buyers love
“they look awesome”
“simple assembly”
“Super super cute and very durable”
“They feel well made also”
“It works to well”
“Better than I expected”
“the instructions were clear”
“Also it is solid construction”
“The material is durable for outdoor use, simple assembly, great for porch, garden and Halloween party”
“the warm LED glow creates such a cozy”
What buyers complain about
“This item broke within days in our garden”
“should have stained it first”
“The batteries did die quickly on me”
Top return reasons
Common questions
- Is flying ghost profitable to sell on Amazon United States?
- The niche generates $29K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +125.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the flying ghost niche?
- 10 brands and 19 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in flying ghost?
- Top complaints mined from reviews: Durability, Stain Resistance, Battery Life. The return rate is 5.3% — above our launch gate.
- When does demand for flying ghost peak?
- Demand peaks in Sep–Oct; the busiest month runs 276.1× the quietest.
- What does it cost to enter the flying ghost niche?
- Listings span $11.01–$53.78; the average listing price is $31.91 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.