Is flying butterfly profitable to sell on Amazon United States?

The niche generates $119K/yr across 30 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the flying butterfly niche?

21 brands and 28 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in flying butterfly?

Top complaints mined from reviews: Functionality-Overall, Durability, Color. The return rate is 3.2%.

When does demand for flying butterfly peak?

Demand peaks in May; the busiest month runs 2.7× the quietest.

What does it cost to enter the flying butterfly niche?

Listings span $6.40–$280.81; the average listing price is $35.24 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.

flying butterfly

Worth a look

Shows a sweet-spot price point ($35.24 avg), but weak search conversion (1.4%) keeps it on the watch list.

Avg price

Incredible$35.24

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great373.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Price range

Okay$6.40–$280.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$119K

$119K/yr · 249K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, flying butterfly is a $119K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

flying butterfly market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $106K–$141K; units × avg price
Conversion rate: 1.4%
Avg BSR: #432
Page quality: 0%
Prime: 97%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 29 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

33%

BURIUS23%
Rossesay16%
LOMIMOS9%
Vanki8%
Kittmip7%
LWINGFLYER5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.7×

Open Trend

Top flying butterfly search terms

flying butterflies for centerpieces40K/yr +20.9%0.7% conv.
flying butterfly24K/yr +118.4%1.3% conv.
flying butterfly toy11K/yr +291.1%0.6% conv.
flying butterflies35K/yr -51.3%2.1% conv.
moving butterfly decorations23K/yr -17.6%0.4% conv.
moving butterfly16K/yr +6.4%0.4% conv.
fluttering butterfly13K/yr -26.9%0.9% conv.
moving butterflies for centerpieces8K/yr +6.2%0.7% conv.
floating butterflies for centerpieces11K/yr -10.6%0.4% conv.
mariposas voladoras7K/yr +21.4%0.7% conv.

All search terms

Top flying butterfly products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 Pcs Butterfly Garden Stakes that Move Like Real Butterflies Colorful Flying Butterflies for Centerpieces - Waterproof Outdoor Fluttering Motion Garden Decor for Flower Pots Yard & Patio Lawn

BURIUS$16.564.2★887 rev

Rossesay 9 Pcs Solar Flying Moving Fluttering Waterproof Garden Stakes Decorations for Home Yard Pathway Garden Landscape Christmas Outdoor Indoor Centerpieces Gift Decorations (Butterfly)

Rossesay$36.244.4★223 rev

LOMIMOS 20PCS Flying Butterfly Magic Wind Up Butterfly Toy Gift for Kids Surprise Explosion Box Wedding Birthday Party Book Greeting Card(20 Styles)

LOMIMOS$9.744.4★890 rev

Vanki Solar Yard Stake Fluttering Insects Solar or Battery Powered 5 PCS Butterfly

Vanki$23.113.8★286 rev

Kittmip 4 Set 16pcs Solar Powered Flying Butterfly Centerpieces Fluttering Summer Solar Butterfly Stakes Moving Tea Party Decorations Artificial Peonies Flower with Boxes for Wedding Spring(Classic)

Kittmip$31.184.2★16 rev

Newest

by launch date

Flying RC Butterfly Drone Bionic Flapping Wing Flying Toy with Sensor Assisted Control LED Lights Stable 4 Axis Gyro for Parties Weddings Concerts and Adult Hobby Use (A)

LXLHZD$280.817 rev

3mo ago

Retisee 6 Pcs Flying Bees Fluttering Solar Garden Stakes Decorative Moving 3D Bee Decorations Centerpieces for Home Yard Pathway Garden Outdoor Indoor Plant (Batteries Not Included)

Retisee$37.6719 rev

6mo ago

Wedding Moving Butterfly Floor Lamp: LED Electric Wings Light - Table Butterflies Decoration & Adjustable Height - Stand Decor for Birthday Party Christmas Tree Baby Bridal Shower (1 25 CM/9.8 In)

YM sky$128.849 rev

10mo ago

Roowest 4 Pcs Butterfly Centerpiece for Table Pastel Butterfly Decoration Large Gradient 3D Silk Flying Butterflies Pink Purple Green White Tabletop Decor for Birthday Wedding Baby Shower

Roowest$21.1812 rev

10mo ago

Yasdyri Flying Butterfly Toy for Kids 25PCS Flying Butterfly Surprise Box Flying Butterfly Cards Butterfly Surprise Toy for Book Card Birthday Surprise Gift

Yasdyri$8.5032 rev

1y ago

What buyers say about flying butterfly

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience14%

“Fun surprise”

Brightness/Shine/Glow14%

“Great solar lights”

Color12%

“Bright colors”

Value For Money6%

“Nice bang for the buck”

Assembly/Installation6%

“Easy to set up”

Quality-Overall5%

“Made well and should last a long time”

Battery Life4%

“The battery works well”

Design-Overall4%

“It works great and looks awesome”

Gifting Purpose3%

“Great surprise for a gift”

Advertised Vs Actual Product3%

“Just as described”

What buyers complain about

Functionality-Overall15%

“Does not work well”

Durability12%

“Don't last”

Color11%

“totally random color”

Quality-Overall9%

“Bad quality”

Advertised Vs Actual Product8%

“Not as described”

Size-Overall8%

“The lighting system is larger and heavy”

Value For Money5%

“Not a good value”

Charging3%

“they won't charge anymore”

Instructions/User Manual/Troubleshooting2%

“really didn't work even though we followed the directions”

Brightness/Shine/Glow2%

“Nothing lights up on them”

Top return reasons

Size-Overall18%

Functionality-Overall17%

Advertised Vs Actual Product11%

Defective Material/Parts11%

Quality-Overall7%