Fly Swatter

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +222.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.0M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

+222.0%

Conversion, latest week

19.2%

Market size, estimated

$7.0Ma year

Peak month

July13.6× the quietest month

Top search term

fly swatter2.7M searches a year

Listings sell for $10.08 on average, from $5.02 to $29.11. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $10.08 that is $302K to $403K a year per listing.

Average price

$10.08under the $15 to $100 sweet spot

Price range

$5.02–$29.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

30,000–40,000

Revenue per listing a year

$302K–$403K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Fly Swatters. It carries 9,703 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Fly Swatters

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

9,703per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months