Is fly strips profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +207.2%. Flapen's verdict: Launch it (70/100).

How competitive is the fly strips niche?

9 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in fly strips?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.9%.

When does demand for fly strips peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 9.3× the quietest.

What does it cost to enter the fly strips niche?

Listings span $2.58–$30.48; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 12,773 reviews — the moat a new listing must climb.

fly strips

Launch it

A $3.3M/yr market growing +207.2% this quarter with returns at 0.9% — clears our launch bar.

Conversion

Incredible20.5%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+207.2%

90-day search growth — must beat 0% to launch

Market size

Incredible$3.3M

$3.3M/yr · 1.2M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.09

avg listing price — sweet spot $15–$100

Price range

Good$2.58–$30.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad12,772.67

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, fly strips is a $3.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Launch it — 70/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fly strips market data

Units sold / yr: 250K–300K; avg 12,500–15,000/product
Revenue / yr: $3.3M–$3.9M; units × avg price
Conversion rate: 20.5%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

BugBane52%
Terro11%
Black Flag10%
LFSYS9%
Glovv4%
Boromine4%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +207.2% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 9.3×

Open Trend

Top fly strips search terms

fly strips345K/yr +233.4%17.7% conv.
fly paper150K/yr +210.3%14.5% conv.
fly tape108K/yr +257.5%18.1% conv.
fly strips indoor sticky hanging95K/yr +213.3%19.6% conv.
sticky fly traps73K/yr +147.3%10.6% conv.
fly sticky trap59K/yr +186.0%9.8% conv.
fly paper indoor for home59K/yr +206.4%16.7% conv.
sticky fly traps indoor45K/yr +234.8%11.5% conv.
fly trap sticky59K/yr +97.3%9.9% conv.
fly strips outdoor sticky hanging29K/yr +240.6%15.6% conv.

All search terms

Top fly strips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fly Strips Indoor Sticky Hanging 24pk with Pins. Non Toxic Outdoor Fly Trap Indoor for Home. Flies Tape Paper Trap Ribbon Roll for House Gnat Fruit and Housefly. Bug Catchers for Inside Home Flypaper.

BugBane$12.004.0★15,035 rev

TERRO T518 Fly Magnet Indoor Housefly 8 Count Pack Sticky Fly Trap Indoor Hanging

Terro$6.374.1★18,140 rev

Black Flag Fly Paper Insect Trap Catches All Flying Insects 4 Traps

Black Flag$2.584.2★11,798 rev

LFSYS 50 Pack Window Fly Trap Fruit Fly Traps for Indoors Fly Paper Sticky Strips Fly Traps for Indoors Clear

LFSYS$13.614.7★8,068 rev

Fly Strips Indoor Sticky Hanging 10pk with Pins. Non Toxic Outdoor Fly Trap Indoor for Home. Flies Tape Paper Trap Ribbon Roll for House Gnat Fruit and Housefly. Bug Catchers for Inside Home Flypaper.

BugBane$10.064.0★15,035 rev

Newest

by launch date

Fly Stick Sticky Fly Traps for Indoors Outdoor 4pk with 12 Ribbons. Non-Toxic Super Sticky Hanging Flies Catcher Paper Tape Strips for Home

BugBane$17.92190 rev

7mo ago

30 Rolls Fly Strips Traps for Home Sticky Strips Fly Paper Tape Catcher Ribbon for Gnat Fungus Fruit Flies

Boromine$9.38257 rev

1y ago

24 Pack Fly Traps Strips Indoor Outdoor Flies Paper Sticky Hanging with Pins Fruit Fly Tape Ribbon Roll for Home Bug & Gnat Catchers for Inside House Fly Killer for Winged Insect Mosquito

Glovv$9.21391 rev

1y ago

Fly Stick Sticky Fly Traps for Indoors Outdoor 6pk. Non-Toxic Super Sticky Hanging Flies Catcher Paper Tape Strips for Home. Catches All Bugs and gnats. Indoor Outdoor House Flying Insect Trap.

BugBane$30.484,285 rev

2y ago

Fly Strips Indoor Sticky Hanging 48pk with Pins. Non Toxic Outdoor Fly Trap Indoor for Home. Flies Tape Paper Trap Ribbon Roll for House Gnat Fruit and Housefly. Bug Catchers for Inside Home Flypaper.

BugBane$16.5915,035 rev

2y ago

What buyers say about fly strips

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control36%

“Eliminates the Pests”

Advertised Vs Actual Product10%

“AS ADVERTISED”

Quality-Overall9%

“Very effective product”

Ease Of Use9%

“Easy to apply”

Value For Money8%

“Fair price”

Adhesion/Stickiness7%

“Strong adhesive”

Plant Growth3%

“Worked well directly in the plants”

Strength2%

“They are sturdy”

Functionality-Overall2%

“Works ok”

Assembly/Installation2%

“Assembled easily”

What buyers complain about

Pest/Insect Control34%

“Don't catch flies”

Functionality-Overall16%

“It barely works”

Adhesion/Stickiness14%

“wont stick”

Value For Money7%

“just found out Costco has cheaper prices”

Quality-Overall5%

“Poor quality control”

Durability2%

“does not last”

Ease Of Use2%

“difficult to handle”

Size-Overall1%

“These are small”

Strength1%

“Flimsy”

Smell1%

“Not odorless”

Top return reasons

Functionality-Overall28%

Pest/Insect Control25%

Adhesion/Stickiness10%

Value For Money8%

Advertised Vs Actual Product7%

Size-Overall6%

Defective Material/Parts5%

Product Condition1%

Quality-Overall1%

Brightness/Shine/Glow1%

Common questions

Is fly strips profitable to sell on Amazon United States?: The niche generates $3.3M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +207.2%. Flapen's verdict: Launch it (70/100).
How competitive is the fly strips niche?: 9 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in fly strips?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.9%.
When does demand for fly strips peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 9.3× the quietest.
What does it cost to enter the fly strips niche?: Listings span $2.58–$30.48; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 12,773 reviews — the moat a new listing must climb.