Is fly stick profitable to sell on Amazon United States?

The niche generates $159K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +179.4%. Flapen's verdict: Worth a look (66/100).

How competitive is the fly stick niche?

15 brands and 58 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in fly stick?

Top complaints mined from reviews: Pest/Insect Control, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.7%.

When does demand for fly stick peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 9.9× the quietest.

What does it cost to enter the fly stick niche?

Listings span $6.70–$37.10; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 3,159 reviews — the moat a new listing must climb.

fly stick

Worth a look

Shows demand growing +179.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+179.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.45

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$6.70–$37.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$159K

$159K/yr · 70K searches

Review moat

Okay3,158.6

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, fly stick is a $159K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fly stick market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $148K–$185K; units × avg price
Conversion rate: 12.3%
Avg BSR: #577
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 10.5%
Avg brand age: 59 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

15%

Black Flag33%
BugBane32%
RESCUE!8%
PestQuest4%
UCatch4%
PESTUSRD4%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +179.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 9.9×

Open Trend

Top fly stick search terms

fly stick39K/yr +169.5%9.2% conv.
fly sticks13K/yr +218.8%9.9% conv.
fly trap stick7K/yr +244.9%8.2% conv.
black flag fly stick8K/yr +104.1%16.1% conv.
fly stick trap3K/yr +230.8%8.3% conv.

All search terms

Top fly stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black Flag Fly Stick Trap Houseflies and Flying Insects Pack of 6

Black Flag$20.514.3★9,086 rev

Black Flag Fly Stick 2 Count

Black Flag$12.644.3★308 rev

Fly Stick Sticky Fly Traps for Indoors Outdoor 4pk with 12 Ribbons. Non-Toxic Super Sticky Hanging Flies Catcher Paper Tape Strips for Home

BugBane$17.924.3★190 rev

Fly Stick Sticky Fly Traps for Indoors Outdoor 6pk. Non-Toxic Super Sticky Hanging Flies Catcher Paper Tape Strips for Home. Catches All Bugs and gnats. Indoor Outdoor House Flying Insect Trap.

BugBane$30.484.3★4,285 rev

Fly Stick Sticky Fly Traps for Indoors Outdoor 4pk. Non-Toxic Super Sticky Hanging Flies Catcher Paper Tape Strips for Home. Catches All Bugs and gnats. Indoor Outdoor House Flying Insect Trap.

BugBane$22.774.3★4,285 rev

Newest

by launch date

Fly Stick Sticky Fly Traps for Indoors Outdoor 12pk Sticky Hanging Fly Stick Flying Insect Trap wasp TrapYellow 12PCS

Liooty$29.6356 rev

3mo ago

1 PCS Fly Trap Fly Stick Indoor Outdoor Long Lasting Adhesive Fly Catcher with Hanging Hook for Wasps Gnats Bugs Insects Moths Fruit Flies Mosquitoes Spiders Fleas

QQFFEG$6.709 rev

5mo ago

6 Pack Fly Trap Stick Sticky Fly Traps Indoor/Outdoor Flies Catcher Paper Tape Strips for Home Catches All Bugs and Gnats Mosquito Flying Insect Killer

Dwcom Trap$23.21389 rev

7mo ago

Fly Stick Sticky Fly Traps for Indoors Outdoor 4pk with 12 Ribbons. Non-Toxic Super Sticky Hanging Flies Catcher Paper Tape Strips for Home

BugBane$17.92190 rev

7mo ago

Fly Stick Sticky Fly Traps for Indoors and Outdoor Wasp Traps - Effective Pest Control 4 Pack

PESTUSRD$15.7263 rev

1y ago

What buyers say about fly stick

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control32%

“Eliminates the Pests”

Quality-Overall10%

“Excellent product”

Ease Of Use9%

“are easy to apply”

Advertised Vs Actual Product9%

“Better than expected”

Adhesion/Stickiness8%

“stick well”

Value For Money8%

“Fair price”

Strength3%

“Strong”

Assembly/Installation2%

“Easy to set up”

Smell2%

“They have no strong smells”

Functionality-Overall1%

“They do the job exactly the way you would want them to”

What buyers complain about

Pest/Insect Control29%

“Didn't attract flies”

Adhesion/Stickiness18%

“Not Sticky Enough”

Functionality-Overall15%

“Doesn't work very well”

Value For Money8%

“I'm not sure why they are so expensive though”

Quality-Overall7%

“Bad Quality”

Ease Of Use3%

“difficult to handle”

Durability3%

“They all broke”

Strength2%

“Flimsy”

Ease Of Cleaning1%

“there is no way to clean them”

Size-Overall1%

“it is just too big”

Top return reasons

Functionality-Overall27%

Pest/Insect Control25%

Adhesion/Stickiness15%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Value For Money5%

Size-Overall4%

Quality-Overall1%

Durability1%

Ease Of Use1%

Common questions

Is fly stick profitable to sell on Amazon United States?: The niche generates $159K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +179.4%. Flapen's verdict: Worth a look (66/100).
How competitive is the fly stick niche?: 15 brands and 58 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in fly stick?: Top complaints mined from reviews: Pest/Insect Control, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.7%.
When does demand for fly stick peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 9.9× the quietest.
What does it cost to enter the fly stick niche?: Listings span $6.70–$37.10; the average listing price is $18.45 (sweet spot $15–$100). The average incumbent carries 3,159 reviews — the moat a new listing must climb.