Is fly spray profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 25 tracked products. 90-day search growth is +214.7%. Flapen's verdict: Launch it (76/100).

How competitive is the fly spray niche?

10 brands and 139 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in fly spray?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.

When does demand for fly spray peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.3× the quietest.

What does it cost to enter the fly spray niche?

Listings span $4.02–$78.39; the average listing price is $18.86 (sweet spot $15–$100). The average incumbent carries 9,633 reviews — the moat a new listing must climb.

fly spray

Launch it

A $1.9M/yr market growing +214.7% this quarter with returns at 0.7% — clears our launch bar.

Growth

Incredible+214.7%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.9M

$1.9M/yr · 851K searches

Avg price

Great$18.86

avg listing price — sweet spot $15–$100

Price range

Great$4.02–$78.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,633

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, fly spray is a $1.9M/yr Amazon United States market (851K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 76/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fly spray market data

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: $1.9M–$2.4M; units × avg price
Conversion rate: 12.0%
Avg BSR: #117
Page quality: 0%
Prime: 92%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

139

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

Raid37%
HOT SHOT24%
ZEVO11%
STEM9%
Absorbine6%
BASF5%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +214.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.3×

Open Trend

Top fly spray search terms

fly spray311K/yr +238.1%7.2% conv.
raid flying insect spray127K/yr +196.0%12.3% conv.
flying insect spray100K/yr +242.4%9.5% conv.
fly spray indoor88K/yr +238.2%12.6% conv.
fly spray outdoor55K/yr +188.1%7.0% conv.
flying insect killer28K/yr +154.4%6.2% conv.
fly killer spray23K/yr +216.8%9.2% conv.
mosquito spray indoor22K/yr +133.2%7.1% conv.
raid flying insect killer10K/yr +337.7%7.9% conv.
flying insect spray indoor11K/yr +148.1%9.8% conv.

All search terms

Top fly spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Raid Flying Insect Killer 7 Bug Spray Insecticide Spray for Indoors & Outdoors 18 oz

Raid$6.214.6★1,898 rev

Hot Shot Flying Insect Killer 15 Ounces Aerosol Kills Houseflies Mosquitoes and Flying Insects Indoors and Outdoors Clean Fresh Scent 3 Pack 3.94 Pounds

HOT SHOT$16.584.5★1,783 rev

Stem Kills Ants Roaches And Flies: Plant-Based Active Ingredient Bug Spray Botanical Insecticide For Indoor And Outdoor Use; 12 fl oz (Pack Of 1)

STEM$6.794.3★16,211 rev

Raid Flying Insect Killer Kills Flies Mosquitoes and Other Flying Insects on Contact For Indoor and Outdoor Use 15 oz

Raid$6.054.6★750 rev

Zevo Flying Insect Killer Spray - Fruit Fly Gnat Fly & Mosquito Bug Spray for Home Use with Rosemary & Cornmint Oil - Indoor & Outdoor Use (3 Bottles)

ZEVO$24.843.9★1,900 rev

Newest

by launch date

Hot Shot Flying Insect Killer 15 Ounces Aerosol Kills Houseflies Mosquitoes and Flying Insects Indoors and Outdoors Clean Fresh Scent 3 Pack 3.94 Pounds

HOT SHOT$16.581,783 rev

1y ago

Zevo Flying Insect Killer Spray - Fruit Fly Gnat Fly & Mosquito Bug Spray for Home Use with Rosemary & Cornmint Oil - Indoor & Outdoor Use (3 Bottles)

ZEVO$24.841,900 rev

2y ago

Raid Flying Insect Killer Mosquito and Fly Control No Lingering Chemical Odor Outdoor Fresh Scent 15 Ounce (Pack of 4)

Raid$30.06699 rev

3y ago

Wondercide - Mosquito and Fly Aerosol Spray - Fly Gnat Flying Bug Mosquito Killer with Natural Essential Oils - Quick Kill for Outdoor and Indoor Areas - Pet and Family Safe - 10 oz - 2 Pack

Wondercide$21.83667 rev

4y ago

Stem Kills Ants Roaches And Flies: Plant-Based Active Ingredient Bug Spray Botanical Insecticide For Indoor And Outdoor Use; 12 fl oz (Pack Of 1)

STEM$6.7916,211 rev

4y ago

What buyers say about fly spray

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control33%

“Keeps bugs away”

Smell18%

“Smells fresh”

Quality-Overall10%

“Good quality spray bottle”

Advertised Vs Actual Product6%

“Exactly as advertised”

Spray/Flow5%

“Effective spray”

Value For Money4%

“Reasonable price”

Ease Of Use3%

“easy to dispose”

Strength2%

“Its powerful”

Efficiency2%

“Work ok”

Safety Standards1%

“Safe for pets”

What buyers complain about

Pest/Insect Control31%

“Not for mosquitoes”

Functionality-Overall15%

“No very effective”

Smell8%

“Does not smell good”

Spray/Flow8%

“Faulty spray”

Value For Money8%

“a little pricey”

Quality-Overall2%

“Quality control problem”

Durability2%

“Didnt last”

Oily/Greasy2%

“this makes an oily Mess on anything it touches”

Advertised Vs Actual Product1%

“False advertisement”

Residue1%

“leaves residue”

Top return reasons

Functionality-Overall22%

Pest/Insect Control20%

Value For Money11%

Spray/Flow8%

Advertised Vs Actual Product8%

Size-Overall6%

Leak-Proof6%

Defective Material/Parts4%

Smell4%

Adhesion/Stickiness1%

Common questions

Is fly spray profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 25 tracked products. 90-day search growth is +214.7%. Flapen's verdict: Launch it (76/100).
How competitive is the fly spray niche?: 10 brands and 139 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in fly spray?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.
When does demand for fly spray peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.3× the quietest.
What does it cost to enter the fly spray niche?: Listings span $4.02–$78.39; the average listing price is $18.86 (sweet spot $15–$100). The average incumbent carries 9,633 reviews — the moat a new listing must climb.