Is fly paper roll profitable to sell on Amazon United States?

The niche generates $58K/yr across 43 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +232.6%. Flapen's verdict: Worth a look (70/100).

How competitive is the fly paper roll niche?

22 brands and 85 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in fly paper roll?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.8%.

When does demand for fly paper roll peak?

Demand peaks in May–Jun–Jul; the busiest month runs 9.8× the quietest.

What does it cost to enter the fly paper roll niche?

Listings span $2.58–$62.16; the average listing price is $15.98 (sweet spot $15–$100). The average incumbent carries 12,071 reviews — the moat a new listing must climb.

fly paper roll

Worth a look

Shows demand growing +232.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+232.6%

90-day search growth — must beat 0% to launch

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Great$2.58–$62.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.98

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Bad12,071.3

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$58K

$58K/yr · 26K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, fly paper roll is a $58K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fly paper roll market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $48K–$64K; units × avg price
Conversion rate: 13.9%
Avg BSR: #310
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 3.9%
Avg brand age: 67 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

42%

Top 20: 81%

Open market

30%

Catchmaster23%
BugBane20%
W4W9%
LFSYS9%
Kensizer5%
Qualirey5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +232.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 9.8×

Open Trend

Top fly paper roll search terms

fly paper roll12K/yr +332.5%13.7% conv.
sticky tape for bugs5K/yr +200.9%8.5% conv.
fly trap sticky pads4K/yr +143.3%8.3% conv.
fly paper sheets3K/yr +145.4%11.1% conv.
fruit fly paper3K/yr +164.0%14.0% conv.

All search terms

Top fly paper roll products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fly Strips Indoor Sticky Hanging 24pk with Pins. Non Toxic Outdoor Fly Trap Indoor for Home. Flies Tape Paper Trap Ribbon Roll for House Gnat Fruit and Housefly. Bug Catchers for Inside Home Flypaper.

BugBane$12.004.0★15,035 rev

Catchmaster Giant Fly Glue Trap 1-Pack 30 Feet Each Adhesive Fly Traps Outdoor Sticky Bug Catcher Bulk Flying Insect Paper Roll Pest Control for Garage Barn Greenhouse & Garbage Room

Catchmaster$12.514.2★6,273 rev

W4W Giant Sticky Fly Trap Roll - MAX Strength - Outdoor/Indoor - Non Toxic - for Flies and Other Bugs (2 Pack- Contains 2 Giant Fly Rolls)

W4W$19.124.0★1,210 rev

Catchmaster Giant Fly Glue Trap 3-Pack 30 Feet Each Adhesive Fly Traps Outdoor Sticky Bug Catcher Bulk Flying Insect Paper Roll Pest Control for Garage Barn Greenhouse & Garbage Room

Catchmaster$27.434.2★6,273 rev

LFSYS 50 Pack Window Fly Trap Fruit Fly Traps for Indoors Fly Paper Sticky Strips Fly Traps for Indoors Clear

LFSYS$13.614.7★8,068 rev

Newest

by launch date

157 x 9.8 Extra Large Sticky Fly Paper Roll Super Strong Adhesive Indoor Outdoor Fly Traps Hanging Fruit Fly & Mosquito Catcher Long Lasting Insect Ribbon for Home Stable Garden & Garage

QQFFEG$10.7311 rev

4mo ago

Mysora 10 Rolls Sticky Fly Trap 30 ft Each Fly Paper Strips for Indoor Outdoor Hanging Flies Tape Spotted Lanternfly Tree Traps for Mosquito Plant Barn Stable (Fluorescent Green)

Mysora$38.9622 rev

6mo ago

Spotted Lantern Fly Trap for Trees. 3 Sticky Fly Paper Rolls with Pins and Egg Scraper. Bug Tree Tape Wrap Ant Barrier Spotted Lanternfly Killer. Lantern Flies Tape for Trees Glue Insect Barrier

BugBane$12.47106 rev

7mo ago

50 Window Fly Traps Sticky Non-Toxic Clear Fly Paper Indoor for Home. No Mess Flies Window Sticky Traps Bug Flies Strips Indoors. Fruit and Housefly Trap Indoor Flypaper Tape Gnat Catcher Killer

BugBane$8.77180 rev

7mo ago

30 Rolls Fly Strips Traps for Home Sticky Strips Fly Paper Tape Catcher Ribbon for Gnat Fungus Fruit Flies

Boromine$9.38257 rev

1y ago

What buyers say about fly paper roll

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control36%

“Bug be gone”

Advertised Vs Actual Product10%

“Works as promised”

Quality-Overall9%

“Very effective product”

Ease Of Use9%

“Easy to apply”

Value For Money8%

“Fair price”

Adhesion/Stickiness6%

“Strong adhesive”

Plant Growth3%

“Very effective — totally worth it for healthy plants”

Strength2%

“Even strong enough to catch flies”

Assembly/Installation2%

“Ease of installation”

Smell1%

“No chemical smell”

What buyers complain about

Pest/Insect Control37%

“doesn't kill flies”

Functionality-Overall17%

“It barely works”

Adhesion/Stickiness12%

“Not adhesive enough”

Value For Money7%

“just found out Costco has cheaper prices”

Quality-Overall4%

“Bad quality control”

Durability2%

“does not last”

Ease Of Use2%

“hard to open”

Size-Overall1%

“These are small”

Advertised Vs Actual Product1%

“False advertising”

Smell1%

“Not odorless”

Top return reasons

Functionality-Overall26%

Pest/Insect Control24%

Value For Money10%

Adhesion/Stickiness9%

Size-Overall8%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Product Condition1%

Brightness/Shine/Glow1%

Quality-Overall1%

Common questions

Is fly paper roll profitable to sell on Amazon United States?: The niche generates $58K/yr across 43 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +232.6%. Flapen's verdict: Worth a look (70/100).
How competitive is the fly paper roll niche?: 22 brands and 85 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in fly paper roll?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.8%.
When does demand for fly paper roll peak?: Demand peaks in May–Jun–Jul; the busiest month runs 9.8× the quietest.
What does it cost to enter the fly paper roll niche?: Listings span $2.58–$62.16; the average listing price is $15.98 (sweet spot $15–$100). The average incumbent carries 12,071 reviews — the moat a new listing must climb.