Is fly paper profitable to sell on Amazon United States?

The niche generates $549K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +197.1%. Flapen's verdict: Worth a look (67/100).

How competitive is the fly paper niche?

11 brands and 41 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in fly paper?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.9%.

When does demand for fly paper peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 7.5× the quietest.

What does it cost to enter the fly paper niche?

Listings span $2.58–$30.48; the average listing price is $13.87 (sweet spot $15–$100). The average incumbent carries 11,805 reviews — the moat a new listing must climb.

fly paper

Worth a look

Shows searches that convert (17.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+197.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.87

avg listing price — sweet spot $15–$100

Market size

Good$549K

$549K/yr · 227K searches

Price range

Good$2.58–$30.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Bad11,805.32

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, fly paper is a $549K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 67/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fly paper market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $555K–$694K; units × avg price
Conversion rate: 17.4%
Avg BSR: #194
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.2%
Avg brand age: 56 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

BugBane38%
Black Flag16%
Catchmaster12%
LFSYS10%
Terro9%
W4W3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +197.1% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 7.5×

Open Trend

Top fly paper search terms

fly paper150K/yr +210.3%16.0% conv.
fly paper outdoor16K/yr +312.6%11.8% conv.
flypaper18K/yr +185.8%9.8% conv.
bug tape9K/yr +112.3%6.7% conv.
fly paper strips15K/yr +18.8%15.0% conv.
fly paper indoor5K/yr +668.5%16.1% conv.
fly trap paper4K/yr +210.9%9.1% conv.
sticky fly paper5K/yr +168.9%10.3% conv.
fly sticky paper3K/yr +248.3%8.5% conv.
fly paper sheets3K/yr +145.4%7.3% conv.

All search terms

Top fly paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fly Strips Indoor Sticky Hanging 24pk with Pins. Non Toxic Outdoor Fly Trap Indoor for Home. Flies Tape Paper Trap Ribbon Roll for House Gnat Fruit and Housefly. Bug Catchers for Inside Home Flypaper.

BugBane$12.004.0★15,035 rev

Black Flag Fly Paper Insect Trap Catches All Flying Insects 4 Traps

Black Flag$2.584.2★11,798 rev

LFSYS 50 Pack Window Fly Trap Fruit Fly Traps for Indoors Fly Paper Sticky Strips Fly Traps for Indoors Clear

LFSYS$13.614.7★8,068 rev

TERRO T518 Fly Magnet Indoor Housefly 8 Count Pack Sticky Fly Trap Indoor Hanging

Terro$6.374.1★18,140 rev

Fly Strips Indoor Sticky Hanging 10pk with Pins. Non Toxic Outdoor Fly Trap Indoor for Home. Flies Tape Paper Trap Ribbon Roll for House Gnat Fruit and Housefly. Bug Catchers for Inside Home Flypaper.

BugBane$10.064.0★15,035 rev

Newest

by launch date

Fly Stick Sticky Fly Traps for Indoors Outdoor 4pk with 12 Ribbons. Non-Toxic Super Sticky Hanging Flies Catcher Paper Tape Strips for Home

BugBane$17.92190 rev

7mo ago

50 Window Fly Traps Sticky Non-Toxic Clear Fly Paper Indoor for Home. No Mess Flies Window Sticky Traps Bug Flies Strips Indoors. Fruit and Housefly Trap Indoor Flypaper Tape Gnat Catcher Killer

BugBane$8.77180 rev

7mo ago

30 Rolls Fly Strips Traps for Home Sticky Strips Fly Paper Tape Catcher Ribbon for Gnat Fungus Fruit Flies

Boromine$9.38257 rev

1y ago

Fly Stick Sticky Fly Traps for Indoors Outdoor 6pk. Non-Toxic Super Sticky Hanging Flies Catcher Paper Tape Strips for Home. Catches All Bugs and gnats. Indoor Outdoor House Flying Insect Trap.

BugBane$30.484,285 rev

2y ago

Fly Strips Indoor Sticky Hanging 48pk with Pins. Non Toxic Outdoor Fly Trap Indoor for Home. Flies Tape Paper Trap Ribbon Roll for House Gnat Fruit and Housefly. Bug Catchers for Inside Home Flypaper.

BugBane$16.5915,035 rev

2y ago

What buyers say about fly paper

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control36%

“Eliminates the Pests”

Quality-Overall10%

“Good Company, Great Product + A Bonus”

Advertised Vs Actual Product10%

“As advertised”

Ease Of Use10%

“Easy to hang”

Value For Money7%

“Excellent value”

Adhesion/Stickiness6%

“The adhesive is strong”

Strength2%

“Versatile and effective”

Assembly/Installation2%

“Assembled easily”

Functionality-Overall2%

“Works ok”

Smell2%

“no bad smell”

What buyers complain about

Pest/Insect Control33%

“Don't catch flies”

Functionality-Overall17%

“It barely works”

Adhesion/Stickiness13%

“wont stick”

Value For Money8%

“just found out Costco has cheaper prices”

Quality-Overall6%

“Poor quality control”

Durability3%

“does not last”

Ease Of Use2%

“difficult to handle”

Strength1%

“Not as powerful as I hoped”

Size-Overall1%

“they are small”

Natural Resource Wastage1%

“A complete waste”

Top return reasons

Functionality-Overall28%

Pest/Insect Control25%

Adhesion/Stickiness9%

Value For Money8%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Size-Overall6%

Product Condition1%

Brightness/Shine/Glow1%

Quality-Overall1%

Common questions

Is fly paper profitable to sell on Amazon United States?: The niche generates $549K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +197.1%. Flapen's verdict: Worth a look (67/100).
How competitive is the fly paper niche?: 11 brands and 41 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in fly paper?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.9%.
When does demand for fly paper peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 7.5× the quietest.
What does it cost to enter the fly paper niche?: Listings span $2.58–$30.48; the average listing price is $13.87 (sweet spot $15–$100). The average incumbent carries 11,805 reviews — the moat a new listing must climb.