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Fly Bait

Maybe

Search demand grew +304.2% this quarter. But the top 5 brands take 89% of clicks, so Fly Bait is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 19% of 8,839 Patio, Lawn & Garden niches · +8 vs the category median of 56
Market size
$349K/yr186K searches / yr
90-day growth
+304.2%search demand this quarter
Competition
65%top-5 click share · 9 brands · 142 sellers

Flapen Score

Fly Bait against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Fly Bait is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Bait market on Amazon at a glance

Shoppers on Amazon United States searched for Fly Bait 186K times last year and spent an estimated $349K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +304.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $349K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+304.2%
Conversion, latest week
6.2%
Market size, estimated
$349Ka year
Peak month
June19.9× the quietest month
Top search term
fly bait130K searches a year

02 · Price

A sale here is worth $30.40.

Listings sell for $30.40 on average, from $6.71 to $107.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $30.40 that is $15K to $23K a year per listing.

Average price
$30.40inside the $15 to $100 sweet spot
Price range
$6.71–$107.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #165 within Baits & Lures. It carries 3,233 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
3.2%
Average rank
#165in Baits & Lures
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
3,233per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Fly Bait products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

142

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • Brand 151%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Fly Bait search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.9×

Search terms

Top Fly Bait search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly bait130K/yr
  • fly bait outdoor26K/yr
  • fly bait granules23K/yr
  • flybait4K/yr
  • fly powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Bait

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Pest/Insect Control”
22%of negative reviews mention “Smell”
0.3%of orders come back
“Awful Smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fly Bait questions

Answered from the same tracked data.