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Flower Plants

Maybe

The products selling today average only 3.5★. But shoppers spend an estimated $49K a year here, so Flower Plants is a Maybe.

Flapen Score
63
63 / 100
Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 56
Market size
$49K/yr80K searches / yr
90-day growth
+40.3%search demand this quarter
Competition
42%top-5 click share · 21 brands · 24 sellers

Flapen Score

Flower Plants against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Flower Plants is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Plants market on Amazon at a glance

Shoppers on Amazon United States searched for Flower Plants 80K times last year and spent an estimated $49K. The top 5 brands take 75% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+40.3%
Conversion, latest week
3.2%
Market size, estimated
$49Ka year
Top search term
flowering plants25K searches a year

02 · Price

A sale here is worth $19.14.

Listings sell for $19.14 on average, from $5.30 to $49.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.14 that is $0 to $2K a year per listing.

Average price
$19.14inside the $15 to $100 sweet spot
Price range
$5.30–$49.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #3,270 within Flowers. It carries 742 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
79%
Out of stock, average day
8.0%
Average rank
#3,270in Flowers
Average rating
3.53 starsAmazon United States average 4.42 stars
Average reviews
742per listing
Listings tracked
47

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Flower Plants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 flat

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

42%

Top 20: 75%

Open market

22%

  • Brand 149%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Search terms

Top Flower Plants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flowering plants25K/yr
  • impatiens plants live16K/yr
  • flowers plants10K/yr
  • sunpatiens live plants6K/yr
  • flowering plant8K/yr
  • garden plants for outside4K/yr
  • flowers and plants4K/yr
  • plants with flower3K/yr
  • flower for plants3K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Plants

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Plant Growth”
54%of negative reviews mention “Plant Growth”
0.2%of orders come back
“Did not germinate”
A buyer, on “Plant Growth”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Flower Plants questions

Answered from the same tracked data.