floral door mat
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$20.35avg listing price — sweet spot $15–$100
Price range
Great$7.52–$39.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good604.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$80K$80K/yr · 190K searches
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, floral door mat is a $80K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
floral door mat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $61K–$81K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #3,845
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 6.0%
- Avg brand age
- 28 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
64 falling
Sellers
71
Top-5 brand share
38%
Top 20: 73%
Top-5 click share
18%
Top 20: 46%
Open market
59%
- MAINEVENT14%
- Fttoyoly8%
- Othilic6%
- Artoid Mode5%
- Tinideya4%
- CXQRR4%
Demand
Weekly Amazon search volume, last 50 weeks — -35.6% search growth over the last 90 days.Top floral door mat search terms
- summer doormat19K/yr
- summer outdoor mat16K/yr
- summer door mats8K/yr
- floral door mat outdoor10K/yr
- front door mat summer4K/yr
- door mat summer4K/yr
- floral outdoor mat8K/yr
- spring+doormats3K/yr
- summer doormat outdoor4K/yr
- floral doormat8K/yr
Top floral door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Othilic Front Door Mat Outside Entrance - 2x3 Floral Non-Slip Washable Doormat Indoor Outdoor Mat Tan Neutral Farmhouse Scalloped Entry Rug Small Throw Rugs for Entryway Kitchen Front Porch Decor
Othilic$24.374.3★564 rev
Door Mat Floral 30x17 Inch Flower Doormat Coir Welcome Mat Spring Summer
MAINEVENT$25.834.8★169 rev
Artoid Mode Yellow Hello Sunshine Summer Decorative Doormat Seasonal Spring Holiday Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch
Artoid Mode$15.304.5★390 rev
MAINEVENT Hello Summer Welcome Mat Popsicle Decor 30x17 Inch Summer Outdoor Mat Rug Door Mats Outdoor Rug Door for Patio
MAINEVENT$25.874.6★69 rev
Calloway Mills AZ105992436 Floral Hello Doormat 24 x 36 Multicolor
Calloway Mills$30.214.7★3,496 rev
Newest
by launch date
Fttoyoly Spring Floral Door Mat for Front Door Doormat Outside Entrance with Wildflower Spring Outdoor Decor for Porch and Entryway Indoor Outdoor Use 17 x 29.5 (Flower)
Fttoyoly$19.8182 rev
Summer-Door-Mat for Outdoor Entrance Summer Welcome-Mat Coir Front Door Mat
XuoAz$10.23188 rev
Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)
Fttoyoly$20.0739 rev
Floral Doormat 30x17 Inch Flower Welcome Mat Spring Coir Door Mat
MAINEVENT$25.7867 rev
Dunzy Spring Door Mat Outdoor Colorful Floral Welcome Doormat Retro Flowers Coir Mat Front Door Non-Slip Boho Decorative Gifts Rug for Indoor Home Outside Entrance Porch Spring Party Decor
Dunzy$23.22102 rev
Trending
90-day click momentumSummer-Door-Mat for Outdoor Entrance Summer Welcome-Mat Coir Front Door Mat
XuoAz$10.234.3★
MAINEVENT Hello Summer Welcome Mat Popsicle Decor 30x17 Inch Summer Outdoor Mat Rug Door Mats Outdoor Rug Door for Patio
MAINEVENT$25.874.6★
Tinideya 2 Pcs Door Mat Welcome Non Slip Coir Mats Floor Layering Doormats Seasonal for Front Porch Entryway Decor(Golden Sun)
Tinideya$29.043.0★
Fttoyoly Spring Door Mat with Wildflowers Border Outdoor Indoor Welcome Mat for Front Door Spring Decor Floral Style for Porch Patio or Entryway 17 X 29.5 (Hello)
Fttoyoly$20.074.4★
Hello Sunshine Door Mat 30x17 Inch Sunshine Rug Summer Welcome Mat Coir
MAINEVENT$25.824.7★
What buyers say about floral door mat
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Decent quality”
“As advertised”
“Very affordable”
“good size mat”
“The coir material feels durable”
“The design is really cute”
“It cleans up very easily”
“This is a heavy duty mat”
“The mat is really thick”
What buyers complain about
“Not very thick”
“Pretty cheap quality”
“The mat is a little on the small side”
“Muted Colors”
“Fall apart”
“overpriced”
“The pictures are a bit deceiving”
“Material is low quality”
“Kind of flimsy”
“This is very lightweight and flimsy”
Top return reasons
Common questions
- Is floral door mat profitable to sell on Amazon United States?
- The niche generates $80K/yr across 114 tracked products. 12 of 36 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the floral door mat niche?
- 64 brands and 71 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in floral door mat?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.2%.
- What does it cost to enter the floral door mat niche?
- Listings span $7.52–$39.51; the average listing price is $20.35 (sweet spot $15–$100). The average incumbent carries 604 reviews — the moat a new listing must climb.