Floor Mats for Home

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months

400K

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

2.1%

Market size, estimated

$247Ka year

Peak month

January1.6× the quietest month

Top search term

floor mats for house176K searches a year

Listings sell for $28.99 on average, from $7.06 to $143.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $28.99 that is $3K to $7K a year per listing.

Average price

$28.99inside the $15 to $100 sweet spot

Price range

$7.06–$143.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #27 within Doormats. It carries 10,246 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#27in Doormats

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

10,246per listing

Listings tracked

46

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months