flock block
Worth a lookShows low returns (0.0%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.11avg listing price — sweet spot $15–$100
Review moat
Great341.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$6.84–$37.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, flock block is a $57K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
flock block market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $58K–$69K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #326
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 45%
- Out of stock
- 1.5%
- Avg brand age
- 55 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
69
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
9%
- Manna Pro26%
- Kalmbach Feeds18%
- Happy Hen Treats17%
- Muzzys15%
- Purina7%
- Pine Tree Farms7%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 2.4×
Top flock block search terms
- flock block14K/yr
- flock block chicken8K/yr
- chicken block9K/yr
- chicken pecking block6K/yr
- chicken treat block8K/yr
- chicken block treats for pecking5K/yr
- chicken feed block4K/yr
Top flock block products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manna Pro Mealworm Medley Cake Chicken Treats & Food High-Protein Snack for Chickens Turkeys and Backyard Birds 19.5 oz
Manna Pro$15.093.6★257 rev
Muzzys Blue Chicken Coop Flock Block Bird Seed Hanging Bag Veggie Treat Holder - Poultry Feeder Toy Accessories Cabbage Bowl Sack - Holds 25 lb Pound Bird Seed Blocks Poultry Run Wildlife Feeder
Muzzys$13.924.4★167 rev
Happy Hen Treats Treat for Pets Mealworm and Sunflower 5.5-Ounce - 4 Pack
Happy Hen Treats$25.594.4★231 rev
KALMBACH Feeds Henhouse Reserve Summer Berry Treat Block for Chickens 20-LB Block
Kalmbach Feeds$34.064.4★35 rev
Purina Farm to Flock Protein Block for Chickens & Turkeys 20 Pound Block
Purina$37.985.0★5 rev
Newest
by launch datePurina Farm to Flock Protein Block for Chickens & Turkeys 20 Pound Block
Purina$37.985 rev
LITTLE FARMER PRODUCTS Peck Away Grub Hanging Chicken Treat on String Black Soldier Fly Larvae for Chickens High Protein Chicken Snacks and Treats for Laying Hens 9.87 oz
LITTLE FARMER PRODUCTS$19.813 rev
BingegePet 2 Pack Chicken Beak Timothy Grass Block Chicken Toys for Coop Enrichment Toys for Hens Ducks Geese Turkeys and Other All Poultry
BingegePet$12.9917 rev
KALMBACH Feeds Henhouse Reserve Summer Berry Treat Block for Chickens 20-LB Block
Kalmbach Feeds$34.0635 rev
Pine Tree Farms Hen Pecked Classic Seed Log Includes Chicken Treats with Mealworms & Peanuts for Chickens Turkeys Ducks and Poultry 28 oz (3 Pack)
Pine Tree Farms$35.867 rev
Trending
90-day click momentum
Treats Square - Mealworm & Sunflower
Happy Hen Treats$6.844.2★
Purina Farm to Flock Protein Block for Chickens & Turkeys 20 Pound Block
Purina$37.985.0★
KALMBACH Feeds Henhouse Reserve Poultry Supplement 20-LB Block
Kalmbach Feeds$27.434.4★
Kalmbach Feeds Henhouse Reserve Lavender Flavored Treat Block for Chickens 20 lb
Kalmbach Feeds$34.364.2★
LITTLE FARMER PRODUCTS Peck Away Grub Hanging Chicken Treat on String Black Soldier Fly Larvae for Chickens High Protein Chicken Snacks and Treats for Laying Hens 9.87 oz
LITTLE FARMER PRODUCTS$19.813.5★
What buyers say about flock block
What buyers praise and complain about, mined from review topics.What buyers love
“They are just as good as anotger brand”
“Good price”
“Delicious Treat”
“Love it for birds”
“The was just what I wanted”
“good size i think”
“Convenient”
“It DID NOT BREAK”
“theyre super fresh”
“Color very white”
What buyers complain about
“Bag is small”
“Hard as a rock”
“Cheaper at the feed store”
“It has been in their coop for 3 months barely touched”
“Not good quality”
“There have been all sorts of foreign materials in this box including pieces of broken GLASS”
“Dried black fly larva”
“This was unexpected given the product description and reviews”
“also tons of dirt like crumbs”
“Its causing my chickens to become very ill”
Top return reasons
Common questions
- Is flock block profitable to sell on Amazon United States?
- The niche generates $57K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the flock block niche?
- 11 brands and 69 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in flock block?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Value For Money. The return rate is 0.0%.
- When does demand for flock block peak?
- Demand peaks in Jan–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the flock block niche?
- Listings span $6.84–$37.98; the average listing price is $23.11 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.