floating tray
Worth a lookShows demand growing +202.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+202.0%90-day search growth — must beat 0% to launch
Avg price
Great$62.09avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great485.25avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay$221K$221K/yr · 170K searches
Price range
Okay$8.52–$246.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, floating tray is a $221K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
floating tray market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $155K–$186K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #864
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 98%
- Out of stock
- 6.3%
- Avg brand age
- 28 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
33 flat
Sellers
41
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
43%
Top 20: 74%
Open market
42%
- DIVEBLAST14%
- Devoko13%
- Greesum13%
- RAMIEYOO8%
- Qinyoung6%
- Aodaer4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +202.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 7.3×
Top floating tray search terms
- floating pool tray31K/yr
- floating tray for pool33K/yr
- pool tray21K/yr
- floating tray19K/yr
- floating snack tray for pool9K/yr
- floating pool tray for food and drinks8K/yr
- floating food tray for pool9K/yr
- pool floating tray8K/yr
- pool snack tray4K/yr
- pool food tray float4K/yr
Top floating tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Devoko Floating Pool Tray Large PE Rattan Pool Serving Bar Luxury Pool Floating Table with Handles for Pool Party Hot Tub & Beach (Brown)
Devoko$60.754.6★38 rev
DIVEBLAST: Premium Floating Drink Holder for Pool Hot Tub Accessories for Adults - Holds Up to 50 LBS - Fun Swimming Pool Accessories for Adults Cool and Unique Drink Floaties
DIVEBLAST$22.014.4★2,771 rev
Greesum Wicker Pool Floating Tray 38x20 Oval Portable Serving Tray for Holding Fruits Drinks & Essentials Suitable for Pool Activities Bathtub Hot Tub Beach Parties Brown
Greesum$80.565.0★19 rev
RAMIEYOO Floating Drink Holder Refreshment Table Tray for Pool Beach Party or Hot Tub Float Loung-Versatile & Portable Serving Bar
RAMIEYOO$29.814.2★272 rev
Greesum Wicker Pool Floating Tray 26x15 Oval Portable Serving Tray for Holding Fruits Drinks & Essentials Suitable for Pool Activities Bathtub Hot Tub Beach Parties Brown
Greesum$60.025.0★19 rev
Newest
by launch date
Round Floating Tray for Pool with Drink Holder Extra Large Serving Tray with Handles for Ottaman 24 Inch Waterproof Outdoor Floating Card Game Table Brown
Barpoullar$159.523 rev
Aodaer Floating Drink Holder Floating Table for Pool & Hot Tub Rectangle
Aodaer$29.8912 rev
Tiangrid 1 Pcs Wicker Floating Tray for Pool with Suspension Board 11.8 Inch Round Floating Food Holder Table Swimming Serving Tray for Pool Drinks Snacks Beach Party (Grey)
Tiangrid$44.611 rev
Devoko Floating Pool Tray Large PE Rattan Pool Serving Bar Luxury Pool Floating Table with Handles for Pool Party Hot Tub & Beach (Brown)
Devoko$60.7538 rev
Greesum Wicker Pool Floating Tray 38x20 Oval Portable Serving Tray for Holding Fruits Drinks & Essentials Suitable for Pool Activities Bathtub Hot Tub Beach Parties Brown
Greesum$80.5619 rev
Trending
90-day click momentum
Floating Flower Tray Single Piece Lightweight Serving Holder for Drinks Snacks Small Items Ideal for Summer Relaxation Outdoor Poolside Lounging Beach Parties and Gift Giving - 19.5 12L White
Khen$82.984.1★
Aodaer Floating Drink Holder Floating Table for Pool & Hot Tub Rectangle
Aodaer$29.894.0★
CY ShineLing High-Density Foam Floating Tray Non-Inflatable Drink Holder
CY ShineLing$35.723.3★
Tiangrid 1 Pcs Wicker Floating Tray for Pool with Suspension Board 11.8 Inch Round Floating Food Holder Table Swimming Serving Tray for Pool Drinks Snacks Beach Party (Grey)
Tiangrid$44.612.0★
Floating Flower Tray Single Piece Lightweight Serving Holder for Drinks Snacks Small Items Ideal for Summer Relaxation Outdoor Poolside Lounging Beach Parties and Gift Giving - 19.5 12L Pink
Khen$68.134.1★
What buyers say about floating tray
What buyers praise and complain about, mined from review topics.What buyers love
“Sturdy storage”
“Easy install”
“Great quality”
“the fit is good as the bracket underneath is adjustable”
“Easy on and off”
“I am pleased with the usefulness of this storage basket”
“Sturdy and durable”
“Just as described”
“Good for the price”
“The material is durable and well made”
What buyers complain about
“Its quite large”
“Not good quality”
“Disappointing and rather flimsy”
“Imo, it is overpriced”
“Tray leaks air”
“Not as durable as I thought for the price”
“mine came in an ugly green”
“Didnt look right, the read directions again”
“I personally am going to need to think of a way to tether it because as Im lying in the pool sometimes it has a tendency to float away”
“it didnt perform as well”
Top return reasons
Common questions
- Is floating tray profitable to sell on Amazon United States?
- The niche generates $221K/yr across 48 tracked products. 8 of 19 products launched in the last 360 days are still selling. 90-day search growth is +202.0%. Flapen's verdict: Worth a look (66/100).
- How competitive is the floating tray niche?
- 33 brands and 41 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in floating tray?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.5%.
- When does demand for floating tray peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 7.3× the quietest.
- What does it cost to enter the floating tray niche?
- Listings span $8.52–$246.39; the average listing price is $62.09 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.