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Floating Tray

Pass

Floating Tray scores 66 out of 100, a Pass. Shoppers spend an estimated $221K a year here, search demand grew +202.0% this quarter, and an estimated 2.5% of orders come back.

Flapen Score
66
66 / 100
Top 13% of 8,839 Patio, Lawn & Garden niches · +10 vs the category median of 56
Market size
$221K/yr170K searches / yr
90-day growth
+202.0%search demand this quarter
Competition
43%top-5 click share · 33 brands · 41 sellers

Flapen Score

Floating Tray against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Floating Tray is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floating Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Floating Tray 170K times last year and spent an estimated $221K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +202.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+202.0%
Conversion, latest week
2.1%
Market size, estimated
$221Ka year
Peak month
June7.3× the quietest month
Top search term
floating pool tray31K searches a year

02 · Price

A sale here is worth $62.09.

Listings sell for $62.09 on average, from $8.52 to $246.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $62.09 that is $0 to $6K a year per listing.

Average price
$62.09inside the $15 to $100 sweet spot
Price range
$8.52–$246.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #864 within Parts & Accessories. It carries 485 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#864in Parts & Accessories
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
485per listing
Listings tracked
48

04 · Newcomers

8 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Floating Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 flat

Sellers

41

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

43%

Top 20: 74%

Open market

42%

  • Brand 114%
  • Brand 213%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Floating Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.3×

Search terms

Top Floating Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floating pool tray31K/yr
  • floating tray for pool33K/yr
  • pool tray21K/yr
  • floating tray19K/yr
  • floating snack tray for pool9K/yr
  • floating pool tray for food and drinks8K/yr
  • floating food tray for pool9K/yr
  • pool floating tray8K/yr
  • pool snack tray4K/yr
  • pool food tray float4K/yr

Reviews and returns

What reviews say buyers love and hate about Floating Tray

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Strength”
22%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Its quite large”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Floating Tray questions

Answered from the same tracked data.