Floating Pool Umbrella

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +913.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $924K a year.

Searches, last 12 months

322K

Growth, 90 days vs prior 90

+913.8%

Conversion, latest week

1.8%

Market size, estimated

$924Ka year

Peak month

July96.5× the quietest month

Top search term

floating pool umbrella126K searches a year

Listings sell for $162.98 on average, from $89.78 to $221.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $162.98 that is $16K to $41K a year per listing.

Average price

$162.98above the $15 to $100 sweet spot

Price range

$89.78–$221.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$16K–$41K

Returns

0.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #2,197 within Umbrellas & Shade. It carries 50 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

65%

Out of stock, average day

17.7%

Average rank

#2,197in Umbrellas & Shade

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

50per listing

Listings tracked

20

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

10Amazon's first-year sales bar

Average brand age

33 months