Is flex 10-10 insecticide profitable to sell on Amazon United States?

The niche generates $382K/yr across 10 tracked products. 90-day search growth is +134.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the flex 10-10 insecticide niche?

7 brands and 93 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in flex 10-10 insecticide?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Leak-Proof. The return rate is 0.7%.

When does demand for flex 10-10 insecticide peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.1× the quietest.

What does it cost to enter the flex 10-10 insecticide niche?

Listings span $11.67–$59.09; the average listing price is $25.89 (sweet spot $15–$100). The average incumbent carries 6,560 reviews — the moat a new listing must climb.

flex 10-10 insecticide

Worth a look

Shows demand growing +134.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+134.3%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.89

avg listing price — sweet spot $15–$100

Price range

Great$11.67–$59.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$382K

$382K/yr · 215K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,560.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad85%

top-5 click share — a locked-up shelf

Signals Trending

According to Flapen's Amazon United States niche tracking, flex 10-10 insecticide is a $382K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

flex 10-10 insecticide market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $324K–$388K; units × avg price
Conversion rate: 6.9%
Avg BSR: #340
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 104 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Bonide56%
Southern Ag25%
USA Supply6%
Sawyer3%
Durvet3%
Atticus3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +134.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.1×

Open Trend

Top flex 10-10 insecticide search terms

pyrethrin60K/yr +199.0%6.6% conv.
pyrethrin concentrate56K/yr +116.2%6.9% conv.
pyrethrin insecticide20K/yr +161.2%5.1% conv.
pyrethrin spray14K/yr +164.5%5.0% conv.
flex 10-10 insecticide15K/yr +35.1%0.7% conv.
pyrethrin insecticide spray16K/yr +109.8%4.1% conv.
pyrethrum spray8K/yr +176.7%4.2% conv.
pyrethrins5K/yr +165.0%5.5% conv.
pyrethrum insecticide5K/yr +85.5%5.6% conv.
pyrethroid4K/yr +148.8%2.4% conv.

All search terms

Top flex 10-10 insecticide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bonide Pyrethrin Garden Insect Spray Concentrate 8 oz Ready-to-Mix Fast Acting Insecticide for Outdoor Garden Use

Bonide$16.114.4★3,536 rev

Southern Ag 10401 Natural Pyrethrin Concentrate 8oz Brown/A

Southern Ag$23.044.4★2,156 rev

Bonide Pyrethrin Garden Insect Spray Concentrate 16 oz Ready-to-Mix Fast Acting Insecticide for Outdoor Garden Use

Bonide$27.764.4★3,536 rev

Exciter Pyrethrin Concentrate: Powerful 6% Pyrethrins for Fast Knock-Down of Insect Pests

USA Supply$59.094.6★133 rev

Pyrethrin Bonide Garden Insect Spray Concentrate 16 oz

Bonide$27.614.6★501 rev

Newest

by launch date

Exciter Pyrethrin Concentrate: Powerful 6% Pyrethrins for Fast Knock-Down of Insect Pests

USA Supply$59.09133 rev

3y ago

Atticus Talak 7.9% Indoor/Outdoor Insect Control - Bifenthrin Concentrate (32 Ounce)

Atticus$27.944,672 rev

3y ago

BASF PT 565 Plus XLO Pressurized Insecticide - Pyrethrin Contact Spray - 14oz Aerosol Can

BASF$23.77180 rev

5y ago

Durvet 2253554 Permethrin EC 10-Percent

Durvet$23.951,073 rev

8y ago

Pyrethrin Bonide Garden Insect Spray Concentrate 16 oz

Bonide$27.61501 rev

14y ago

What buyers say about flex 10-10 insecticide

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control37%

“Kills bugs”

Quality-Overall14%

“Excellent Product”

Value For Money9%

“Worth every penny”

Spray/Flow7%

“The spray works pretty well”

Advertised Vs Actual Product6%

“Works as Advertised”

Ease Of Use5%

“Easy to use”

Smell4%

“the smell is strong”

Plant Growth2%

“Great product to protect your plants”

Strength2%

“Powerful for low cost”

Instructions/User Manual/Troubleshooting2%

“Follow the instructions”

What buyers complain about

Pest/Insect Control30%

“Didnt keep flies”

Functionality-Overall12%

“Not effective”

Leak-Proof10%

“Leaking everywhere”

Spray/Flow8%

“mine will not spray”

Smell6%

“Smells bad”

Value For Money5%

“its not cheap”

Advertised Vs Actual Product4%

“Misleading product”

Instructions/User Manual/Troubleshooting3%

“Conflicting instructions”

Durability2%

“Cheap spray bottle completely came apart in the first minutes of use”

Quality-Overall2%

“Poor quality control”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product15%

Leak-Proof12%

Value For Money12%

Functionality-Overall10%

Pest/Insect Control9%