Is flat top grill profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 32 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +54.0%. Flapen's verdict: Launch it (59/100).

How competitive is the flat top grill niche?

18 brands and 68 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in flat top grill?

Top complaints mined from reviews: Quality-Overall, Rusts/Corrodes, Heating. The return rate is 1.9%.

When does demand for flat top grill peak?

Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.

What does it cost to enter the flat top grill niche?

Listings span $19.70–$553.00; the average listing price is $183.66 (sweet spot $15–$100). The average incumbent carries 2,533 reviews — the moat a new listing must climb.

flat top grill

Launch it

A $1.6M/yr market growing +54.0% this quarter with returns at 1.9% — clears our launch bar.

Market size

Great$1.6M

$1.6M/yr · 1.6M searches

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+54.0%

90-day search growth — must beat 0% to launch

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$183.66

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,532.66

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$19.70–$553.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, flat top grill is a $1.6M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 59/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

flat top grill market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 0.5%
Avg BSR: #101
Page quality: 0%
Prime: 56%
Sponsored: 94%
Out of stock: 9.0%
Avg brand age: 40 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

20%

Royal Gourmet40%
BLACKSTONE21%
ROVSUN9%
EWFEN4%
Chefman3%
LMNOCHM3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Open Trend

Top flat top grill search terms

flat top grill568K/yr +57.3%0.3% conv.
outdoor griddle168K/yr +75.3%0.3% conv.
propane griddle137K/yr +48.5%0.2% conv.
griddle grill134K/yr +44.2%0.4% conv.
gas griddle123K/yr +58.0%0.2% conv.
flat grill95K/yr +21.9%0.5% conv.
flat grills outdoor cooking59K/yr +126.1%0.3% conv.
flattop grills57K/yr +37.5%0.3% conv.
gas griddle flat top grill34K/yr +49.6%0.3% conv.
flat iron grill25K/yr +72.2%0.5% conv.

All search terms

Top flat top grill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Royal Gourmet PD4001 4 Burner Propane Gas Griddle with Removable Standing Cart Convertible to Tabletop Design Flat Top Grill with Hood for Camping Tailgating Backyard Black

Royal Gourmet$232.954.0★224 rev

Blackstone 1883 Original 28 Omnivore Griddle with Hood Black

BLACKSTONE$393.704.7★1,989 rev

Royal Gourmet PD3001 3-Burner Propane Gas Griddle with Collapsible Stand 23-Inch Portable Griddle with Side Table & 314 Sq. In. Cooking Area for Camping Tailgating Backyard & Patio Black

Royal Gourmet$194.024.3★287 rev

Blackstone 1517 Original 28 Omnivore Griddle Black

BLACKSTONE$247.254.7★12,139 rev

ROVSUN 4 Burner Portable Propane Griddle with Electronic Ignition 40000 BTU Rolling Flat Top Gas Grill with Nonstick Enameled Tray Side Shelves & Regulator for Outdoor Cooking Camping BBQ Tailgating

ROVSUN$165.834.3★28 rev

Newest

by launch date

LMNOCHM 4-Burner Flat Top Grill with Folding Side Tables Outdoor Griddle Grill with Storage Cover 40 000 BTU Flat Grill with Stainless Steel Cooking Surface for BBQ Camping Tailgating

LMNOCHM$152.9726 rev

4mo ago

Dephet 4-Burner Propane Gas Griddle with Removable Stand 40 000 BTU

Dephet$153.417 rev

4mo ago

Veralune 2 in 1 Flat Top Gas Grill Gas Griddle with Lid 225000 BTUs

veralune$231.3811 rev

7mo ago

ROVSUN 4 Burner Portable Propane Griddle with Electronic Ignition 40000 BTU Rolling Flat Top Gas Grill with Nonstick Enameled Tray Side Shelves & Regulator for Outdoor Cooking Camping BBQ Tailgating

ROVSUN$165.8328 rev

8mo ago

GRILL DEPOTS Propane Gas Griddle 4-Burner Flat Top Grill Griddle Outdoor Gas Stove with Foldable Side Tables Wheels - 40 000 BTUs Output 291 sq.in Cooking Area for Patio Barbecue Backyard BBQ

GRILL DEPOTS$103.3940 rev

8mo ago

What buyers say about flat top grill

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“solid quality”

Grilling12%

“Amazing grill”

Value For Money11%

“Good buy for the money”

Ease Of Cleaning9%

“it also cleans up nicely”

Size-Overall5%

“Great size”

Assembly/Installation4%

“Installation was easy”

Heating4%

“Even heating”

Advertised Vs Actual Product3%

“Works as advertised”

Gifting Purpose3%

“Great gift”

Ease Of Use3%

“Easy to load up”

What buyers complain about

Quality-Overall10%

“Bad Quality”

Rusts/Corrodes8%

“some are rusting”

Heating7%

“Uneven heat”

Size-Overall6%

“Well, theres a reason they dont fit”

Assembly/Installation5%

“Assembly wasnt the easiest”

Weight Heavy5%

“Too heavy for me”

Grilling5%

“grill was damaged when it arrived”

Adhesion/Stickiness4%

“Everything sticks too it”

Instructions/User Manual/Troubleshooting4%

“instructions are lacking”

Durability4%

“questionable durability”

Top return reasons

Size-Overall39%

Value For Money8%

Weight Heavy7%

Rusts/Corrodes5%

Heating5%

Advertised Vs Actual Product5%

Quality-Overall4%

Functionality-Overall3%

Adhesion/Stickiness3%

Product Condition3%

Common questions

Is flat top grill profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 32 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +54.0%. Flapen's verdict: Launch it (59/100).
How competitive is the flat top grill niche?: 18 brands and 68 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in flat top grill?: Top complaints mined from reviews: Quality-Overall, Rusts/Corrodes, Heating. The return rate is 1.9%.
When does demand for flat top grill peak?: Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
What does it cost to enter the flat top grill niche?: Listings span $19.70–$553.00; the average listing price is $183.66 (sweet spot $15–$100). The average incumbent carries 2,533 reviews — the moat a new listing must climb.