flat top for grill
Worth a lookShows demand growing +125.1% this quarter, but a small market ($110K/yr) keeps it on the watch list.
Growth
Incredible+125.1%90-day search growth — must beat 0% to launch
Price range
Incredible$19.70–$84.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$57.68avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,831.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay$110K$110K/yr · 85K searches
According to Flapen's Amazon United States niche tracking, flat top for grill is a $110K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flat top for grill market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $87K–$115K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 41 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
67
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
17%
- Lodge27%
- Utheer22%
- Uniflasy11%
- EWFEN10%
- GGC7%
- QuliMetal6%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +125.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×
Top flat top for grill search terms
- flat top for grill23K/yr
- grill top griddle15K/yr
- griddle pan for grill15K/yr
- griddle top for grill7K/yr
- flat top for outdoor grill5K/yr
- flattop for gas grill4K/yr
- blackstone griddle for gas grill4K/yr
- hibachi grill top5K/yr
- grill top griddle for gas grill3K/yr
- grill griddle top2K/yr
Top flat top for grill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lodge Reversible Cast Iron Grill/Griddle Pan 16.75 x 9.5 - Pre-Seasoned Dual-Sided Double Burner for BBQ Eggs Pancakes Burgers - PFAS Free Cookware - Flat Top Plate for Oven Grill & Campfire
Lodge$38.464.5★27,563 rev
EWFEN Reversible Grill/Griddle 16.7x9.5 Pre-Seasoned Cast Iron Griddle Pan Double Burner Cookware Rectangular Stovetop Griddle with Handles Flat Top Plate for Oven Grill & Campfire
EWFEN$19.704.3★428 rev
Utheer 25 x 16 Pre-Seasoned Nonstick Cast Iron Griddle for Gas & Charcoal Grills Universal Flat Top with Grease Groove Reinforced Ridges & High Sidewalls Great for Parties Camping & Tailgating
Utheer$84.654.4★2,811 rev
Griddle for Gas Grill Cast Iron Griddle for Gas Grill & Stove Top 17x13 Flat Top Griddle Nonstick Grill Griddle Plate for Charcoal Outdoor Camping Cooking for Blackstone Style Flat Top Grill
Uniflasy$63.314.4★2,334 rev
GGC Cast Iron Reversible Grill GriddleDouble Sided Grill Pan Perfect for Gas Grills and Stove Tops 13 x 8.25 Rectangular Baking Flat and Ribbed Griddle Plate
GGC$25.114.4★899 rev
Newest
by launch dateEWFEN Reversible Grill/Griddle 16.7x9.5 Pre-Seasoned Cast Iron Griddle Pan Double Burner Cookware Rectangular Stovetop Griddle with Handles Flat Top Plate for Oven Grill & Campfire
EWFEN$19.70428 rev
Utheer 23 x 16 Cast Iron Griddle for Gas Grill and Stove Top Universal Flat Top Griddle with Pre-Seasoned Nonstick Coating X-Shaped Reinforced Ridges Perfect for Healthy Cooking Parties Camping
Utheer$77.98192 rev
Utheer 17 x 13 Ceramic Nonstick Flat Top Griddle for Gas Grill and Stove
Utheer$59.29395 rev
Nonstick Nanoceramic Griddle Plate Pre-Seasoned Heavy-Duty Flat Top Insert Universal Outdoor Cooking Griddle for Gas Grill/Charcoal/Gas Stove Camping Tailgating Parties & Backyard BBQ 17x13
QuliMetal$64.321,716 rev
Updated 25 x 16 Cast Iron Griddle for Gas Grill Nonstick Nanoceramic Stove Top Griddle for Gas Stove Pre-Seasoned Flat Top Plate Insert for Outdoor Gas Grill Camping Tailgating Parties
QuliMetal$78.411,716 rev
Trending
90-day click momentumUpdated 25 x 16 Cast Iron Griddle for Gas Grill Nonstick Nanoceramic Stove Top Griddle for Gas Stove Pre-Seasoned Flat Top Plate Insert for Outdoor Gas Grill Camping Tailgating Parties
QuliMetal$78.414.5★
Updated Cast Iron Griddle for Gas Grill 23 x 16 Large Matte Porcelain Enamel Griddle for Gas & Charcoal Grills Universal Flat Top Plate with Extra High Sidewalls for Camping Tailgating Parties
QuliMetal$71.234.5★
BBQ Future Universal Cast Iron Griddle for Gas Grill with Spatula Set 23 x 16 Pre-Seasoned Nonstick Griddle Insert Large BBQ Flat Top Plate for All Gas/Electric Grill Stove Top and more
BBQ Future$83.394.5★
EWFEN Reversible Grill/Griddle 16.7x9.5 Pre-Seasoned Cast Iron Griddle Pan Double Burner Cookware Rectangular Stovetop Griddle with Handles Flat Top Plate for Oven Grill & Campfire
EWFEN$19.704.3★
Nordic Ware Two Burner Griddle 10.3 x 17.4 inches Non-Stick Black
Nordic Ware$24.424.3★
What buyers say about flat top for grill
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“cleans up nice”
“The size is convenient”
“Great price”
“Works as intended”
“Works amazing, heavy and easy to clean”
“Great for cooking”
“Great for even heat”
“Very sturdy and easy to clean”
“Perfect grill accessory”
What buyers complain about
“Way too heavy”
“THIS WAS A LITTLE TO BIG”
“.They kept sticking”
“also started to rust after one week”
“It was really a pain to clean”
“Bad Quality”
“so temp is a little lower”
“Cracked after a few months”
“Not even worth the low price”
“Not what it says it is”
Top return reasons
Common questions
- Is flat top for grill profitable to sell on Amazon United States?
- The niche generates $110K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +125.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the flat top for grill niche?
- 12 brands and 67 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in flat top for grill?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Adhesion/Stickiness. The return rate is 4.6%.
- When does demand for flat top for grill peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.0× the quietest.
- What does it cost to enter the flat top for grill niche?
- Listings span $19.70–$84.65; the average listing price is $57.68 (sweet spot $15–$100). The average incumbent carries 3,832 reviews — the moat a new listing must climb.