flat skewers
Worth a lookShows a sweet-spot price point ($23.48 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.48avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$6.19–$74.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+72.3%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,431.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, flat skewers is a $57K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flat skewers market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $47K–$59K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 8.6%
- Avg brand age
- 51 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
503
Top-5 brand share
50%
Top 20: 97%
Top-5 click share
43%
Top 20: 86%
Open market
43%
- G & F Products16%
- JY COOKMENT10%
- Norpro9%
- MOCUMEI8%
- EMMZ7%
- LANNEY7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +72.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Top flat skewers search terms
- flat skewers15K/yr
- koobideh skewers11K/yr
- flat skewers for kabobs10K/yr
- flat skewers for grilling6K/yr
- flat metal skewers6K/yr
- kebab skewers flat4K/yr
Top flat skewers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G & F Products BBQ Skewers 23 Flat Stainless Steel Metal Kabob Skewers with Wooden Handles Reusable 8-Piece Set with Storage Bag for Grilling Meat Vegetable & Shish Kebab
G & F Products$27.404.5★4,233 rev
Metal Skewer for Grilling Kabob Skewer Flat BBQ Barbecue Skewer Grilling Skewers Set Reusable BBQ (14 skewer(16 pack))
MOCUMEI$8.064.4★2,642 rev
Norpro 1897 Flat/Wide Bamboo Skewers 11.5-Inch
Norpro$6.194.6★82 rev
Grilling Skewer16.5 metal skewers with removable Slider in bag(set of 8) flat skewers stainless steel skewers for BBQ-kabob Skewers for kabab Barbecue meat chicken grill shish kebab and camping
EMMZ$30.904.7★117 rev
Kabob Skewers 17 Stainless Steel Long BBQ Barbecue Skewers Flat Metal Kebob Sticks Wide Reusable Grilling Skewers for Meat Chicken Set of 12 with Storage Bag
JY COOKMENT$14.074.6★1,721 rev
Newest
by launch date
14 Metal Skewers for Grilling with Gift Package Stainless Steel Flat Kabob Skewers Reusable BBQ Skewers for Kebab Barbecue Grill Heavy Duty Metal Skewer Sticks for Outdoor Camping Kitchen Cooking
AURORAKI$8.806 rev
RIDGEPOLE 14 Skewers for Grilling with Gift Package Flat Metal Kabob Skewers Reusable Stainless Steel BBQ Skewers Heavy Duty Shish Kebab Skewers for Outdoor Camping Grill Kitchen Cooking
RIDGEPOLE$8.4922 rev
Innvist 10PCS Stainless Steel Koobideh Skewers 23.6 Flat Persian Kabob Skewer Metal Long BBQ Skewers for Grilling Meat with Wood Handle and Silicone Brush for Picanha Brazilian Shish Adana Kebab
Innvist$32.2420 rev
Innvist 6PCS 23.6 Long Brazilian BBQ Skewers for Grilling Flat Stainless Steel Kabob Skewers Metal Koobideh Barbecue Skewer 1 Wide Blade with Silicone Brush for Persian Shish Picanha Adana Kebab
Innvist$26.2217 rev
G & F Products Brazilian BBQ Skewers 16 Piece Set Stainless Steel Kabob Sticks 17-Inch Flat Blade with Hardwood Handles Reusable Commercial Grade for Grilling Meat Kebab and Outdoor Cooking
G & F Products$24.224,233 rev
Trending
90-day click momentumRIDGEPOLE 14 Skewers for Grilling with Gift Package Flat Metal Kabob Skewers Reusable Stainless Steel BBQ Skewers Heavy Duty Shish Kebab Skewers for Outdoor Camping Grill Kitchen Cooking
RIDGEPOLE$8.494.5★
14 Metal Skewers for Grilling with Gift Package Stainless Steel Flat Kabob Skewers Reusable BBQ Skewers for Kebab Barbecue Grill Heavy Duty Metal Skewer Sticks for Outdoor Camping Kitchen Cooking
AURORAKI$8.804.8★
Innvist 6PCS 23.6 Long Brazilian BBQ Skewers for Grilling Flat Stainless Steel Kabob Skewers Metal Koobideh Barbecue Skewer 1 Wide Blade with Silicone Brush for Persian Shish Picanha Adana Kebab
Innvist$26.224.8★
Innvist 10PCS Stainless Steel Koobideh Skewers 23.6 Flat Persian Kabob Skewer Metal Long BBQ Skewers for Grilling Meat with Wood Handle and Silicone Brush for Picanha Brazilian Shish Adana Kebab
Innvist$32.244.7★
Idong 10 PCS Kabob Skewers 23.6 Flat Stainless Steel BBQ Skewers for Grilling Meat with Wood Handle and Tip Guards Heavy Duty Reusable for Koobideh Persian Brazilian Shish Kebab (Natural wood)
Idong$31.804.2★
What buyers say about flat skewers
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great for grilling”
“As advertised”
“Good value”
“the skewers are sturdy enough”
“Clean up is easy”
“Perfect size”
“Easy to use”
“Great stainless steel product”
“Great Skewers, can not beaten for the price”
What buyers complain about
“Bad quality”
“Cheap flimsy”
“Material is thick so hard to put meat inside”
“I didn't realize how narrow they were in the description”
“it probably won't get everything if you are grilling with them”
“Big”
“Bends easily”
“Terrible quality, arrived with handles already coming apart out of box”
“Flimsy, thin metal”
“Also they are difficult to clean”
Top return reasons
Common questions
- Is flat skewers profitable to sell on Amazon United States?
- The niche generates $57K/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +72.3%. Flapen's verdict: Worth a look (61/100).
- How competitive is the flat skewers niche?
- 23 brands and 503 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in flat skewers?
- Top complaints mined from reviews: Quality-Overall, Strength, Thickness. The return rate is 2.1%.
- When does demand for flat skewers peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the flat skewers niche?
- Listings span $6.19–$74.54; the average listing price is $23.48 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.