- Flapen Score
- 49 / 100Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 5649
- Market size
- $86K/yr397K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 36%top-5 click share · 34 brands · 46 sellers
Flapen Score
Flags against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Flags is stronger. Inside it, weaker.
Market
The Flags market on Amazon at a glance
Shoppers on Amazon United States searched for Flags 397K times last year and spent an estimated $86K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Jul–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 397K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $86Ka year
- Peak month
- July7.4× the quietest month
- Top search term
- outdoor flags & banners322K searches a year
02 · Price
A sale here is worth $18.62.
Listings sell for $18.62 on average, from $6.53 to $47.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.62 that is $0 to $2K a year per listing.
- Average price
- $18.62inside the $15 to $100 sweet spot
- Price range
- $6.53–$47.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #305 within Flags. It carries 3,693 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 0.6%
- Average rank
- #305in Flags
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 3,693per listing
- Listings tracked
- 45
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Flags products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dont Tread On Me Flag 3x5 Outdoor 240D Heavy Polyester Duty Double Sided 3 Ply Gadsden Flag Vibrant Colors Durable Canvas Header with 2 Brass Grommets Tea Party Rattle Snake Banner
- Price
- $10.17
- Rating
- 4.7/5
- Reviews
- 1,366
- Age
- 5y ago

American Flag 3x5 Ft for Outside Heavy Duty US Flag for High Wind Outdoor
- Price
- $15.59
- Rating
- 4.6/5
- Reviews
- 7,703
- Age
- 1y ago

American Flags for Outside 3x5 Ft Heavy Duty Outdoor US Flag with Waterproof Embroidered Stars Sewn Stripes & Brass Grommets for High Wind UV Fade Resistant
- Price
- $11.81
- Rating
- 4.8/5
- Reviews
- 1,273
- Age
- 11mo ago

American Flag Made in USA | American Flags for Outside 3X5 | Premium US Flag 3X5 Heavy Duty Outdoor with Embroidered Stars and Sewn Stripes.
- Price
- $37.95
- Rating
- 4.6/5
- Reviews
- 37,067
- Age
- 10y ago

Seasonal Garden Flags Set of 12 Double Sided 12x18 Inch Small Yard Flags for Outside Spring Summer Fall Winter & Holiday Outdoor Decor 4th of July Halloween Christmas Decorations for All Seasons
- Price
- $17.09
- Rating
- 4.8/5
- Reviews
- 942
- Age
- 1y ago
Trending
estimated 90-day click momentum
250 Anniversary USA Garden Flag - 250 Years of Freedom Double Sided 3-Ply American Patriotic Flags 1776-2026 UV Protection Fade Resistant 12x18 Inch Yard Flag Commemorative Merchandise for Outdoor Celebration
- Price
- $9.90
- Rating
- 4.8/5
- Reviews
- 520
- Age
- 4mo ago

2PCS 250th Anniversary USA Bunting Flag 4x2 FT 1776-2026th Birthday American Fan Flags 250 Years of Freedom Flag Patriotic Eagle Banner 4th of July Decorations Independence Day Patriotic Memorial Day
- Price
- $16.99
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 4mo ago

BLKWHT Summer Sunshine Garden Flag 12x18 Vertical Double Sided Welcome Spring Farmhouse Holiday Outside Decorations Burlap Yard Flag BW886
- Price
- $8.98
- Rating
- 4.9/5
- Reviews
- 168
- Age
- 3mo ago

American Flag 4x6 for Outdoor Use | Made in USA-not imported Heavy-Duty Flag with Embroidered Stars and Sewn Stripes | U.S. Flag for Outside
- Price
- $47.99
- Rating
- 4.6/5
- Reviews
- 37,067
- Age
- 9y ago

100 Countries String Flag 95FT International Flags Bunting Banner World Flag for Theme Party Bars School Garden Sports Game Events Grand Opening Classroom Sports Clubs
- Price
- $13.61
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 6mo ago
Newest
by launch date
BLKWHT Summer Sunshine Garden Flag 12x18 Vertical Double Sided Welcome Spring Farmhouse Holiday Outside Decorations Burlap Yard Flag BW886
- Price
- $8.98
- Rating
- 4.9/5
- Reviews
- 168
- Age
- 3mo ago

2PCS 250th Anniversary USA Bunting Flag 4x2 FT 1776-2026th Birthday American Fan Flags 250 Years of Freedom Flag Patriotic Eagle Banner 4th of July Decorations Independence Day Patriotic Memorial Day
- Price
- $16.99
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 4mo ago

250 Anniversary USA Garden Flag - 250 Years of Freedom Double Sided 3-Ply American Patriotic Flags 1776-2026 UV Protection Fade Resistant 12x18 Inch Yard Flag Commemorative Merchandise for Outdoor Celebration
- Price
- $9.90
- Rating
- 4.8/5
- Reviews
- 520
- Age
- 4mo ago

Us 250 Flag 250th Anniversary US Double Sided 3-Ply Outdoor Flag We The People 1776-2026 Patriotic Yard & House Banner for 4th of July (5 3X5)
- Price
- $18.11
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 6mo ago

100 Countries String Flag 95FT International Flags Bunting Banner World Flag for Theme Party Bars School Garden Sports Game Events Grand Opening Classroom Sports Clubs
- Price
- $13.61
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
46
Est. top-5 brand share
40%
Top 20: 83%
Est. top-5 click share
36%
Top 20: 74%
Open market
55%
- ARSOF15%
- Rushmore Rose USA8%
- DANF FLAG7%
- LYNSHION6%
- AVOIN colorlife5%
- Generic4%
Demand
Flags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jul, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Flags search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- outdoor flags & banners322K/yr
- 3x5 flags36K/yr
- 3x5 outdoor flag14K/yr
- banderas23K/yr
- falgs2K/yr
Reviews and returns
What reviews say buyers love and hate about Flags
We read the reviews and the return reasons for every product selling here.
“Fell apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flags questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








