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Flags

Fail

Demand is soft, at -28.6% this quarter, so Flags is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$86K/yr397K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
36%top-5 click share · 34 brands · 46 sellers

Flapen Score

Flags against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Flags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flags market on Amazon at a glance

Shoppers on Amazon United States searched for Flags 397K times last year and spent an estimated $86K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Jul–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
1.2%
Market size, estimated
$86Ka year
Peak month
July7.4× the quietest month
Top search term
outdoor flags & banners322K searches a year

02 · Price

A sale here is worth $18.62.

Listings sell for $18.62 on average, from $6.53 to $47.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.62 that is $0 to $2K a year per listing.

Average price
$18.62inside the $15 to $100 sweet spot
Price range
$6.53–$47.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #305 within Flags. It carries 3,693 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
0.6%
Average rank
#305in Flags
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,693per listing
Listings tracked
45

04 · Newcomers

13 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
32 months

Products

Top Flags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

46

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

36%

Top 20: 74%

Open market

55%

  • Brand 115%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Flags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Jul, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Flags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor flags & banners322K/yr
  • 3x5 flags36K/yr
  • 3x5 outdoor flag14K/yr
  • banderas23K/yr
  • falgs2K/yr

Reviews and returns

What reviews say buyers love and hate about Flags

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Durability”
0.8%of orders come back
“Fell apart”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Flags questions

Answered from the same tracked data.