Is fish spatula profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 28 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the fish spatula niche?

25 brands and 90 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in fish spatula?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.4%.

When does demand for fish spatula peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the fish spatula niche?

Listings span $5.07–$33.44; the average listing price is $13.22 (sweet spot $15–$100). The average incumbent carries 2,596 reviews — the moat a new listing must climb.

fish spatula

Worth a look

Shows searches that convert (10.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Market size

Great$1.0M

$1.0M/yr · 771K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.07–$33.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.22

avg listing price — sweet spot $15–$100

Review moat

Okay2,596.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fish spatula is a $1.0M/yr Amazon United States market (771K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fish spatula market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: $793K–$1.1M; units × avg price
Conversion rate: 10.0%
Avg BSR: #152
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

46%

Top 20: 90%

Open market

45%

OXO23%
Winco8%
Vovoly8%
KSENDALO6%
JXWING5%
MIU France5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top fish spatula search terms

fish spatula454K/yr -16.5%8.2% conv.
fish spatula stainless steel106K/yr -13.9%9.8% conv.
slotted spatula41K/yr -16.9%3.2% conv.
fish turner36K/yr -0.2%5.2% conv.
stainless steel fish spatula22K/yr -19.3%7.2% conv.
fish turner spatula30K/yr -32.7%5.7% conv.
metal fish spatula17K/yr -31.3%8.9% conv.
slotted turner12K/yr -16.7%0.8% conv.
fish flipper spatula8K/yr -1.5%9.1% conv.
fish flipper6K/yr +0.0%5.4% conv.

All search terms

Top fish spatula products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OXO Good Grips Stainless Steel Fish Turner

OXO$17.194.8★11,629 rev

Winco Fish Spatula Wooden Hdl 6.5 Blade

Winco$9.064.7★5,742 rev

2 Pack Fish Spatula Turner Stainless Steel Slotted Spatulas for Flipping Turning Frying & Grilling 3x6+4x8 Metal Slotted Spatulas Wooden Full Tang Handle & Curved Blade

Vovoly$13.704.7★1,112 rev

JXWING 304 Stainless Steel Fish Spatula Thin Flexible Slotted Fish Turner with Non-Slip Ergonomic Handle Metal Spatula for Fish Eggs Burgers Cast Iron & Griddle Black

JXWING$10.164.5★3,215 rev

MIU Fish Spatula Stainless Steel Flexible Polished Metal Corrosion Resistant Kitchen Slotted Turner [Upgraded Version]

MIU France$26.874.7★4,699 rev

Newest

by launch date

Joyfair Metal Fish Spatulas 2 Pcs Stainless Steel Turner (ABS Handle)

Joyfair$7.4143 rev

6mo ago

Sur La Table Kitchen Essential Steelhaus Stainless Steel Fish Turner

Sur La Table$13.457 rev

8mo ago

KSENDALO Thin Sturdy Fish Spatula Stainless Steel for Kitchen-Silver

KSENDALO$13.5588 rev

9mo ago

Silicone Fish Spatula Heat Resistant Silicone Edge for Nonstick Cookware Fish Turner for Kitchen Use Flexible and Thin Stainless Steel Cooking utensils Perfect Slotted Spatula for Egg Pancake

Hoosook$8.30204 rev

10mo ago

2 Pack Fish Spatula - Stainless Steel Spatula Metal Spatula Wooden Hdl

EXAIEW$13.09383 rev

11mo ago

What buyers say about fish spatula

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The build quality appears to be very good”

Value For Money10%

“Great deal”

Ease Of Use8%

“Easy to handle”

Advertised Vs Actual Product6%

“As Described”

Flexibility6%

“Great for versatile use”

Size-Overall6%

“Good Size”

Strength5%

“I love this fish turner as to how sturdy it is”

Cooking Experience4%

“Great kitchen tool”

Durability4%

“Seems reliable”

Design-Overall3%

“Excellent design”

What buyers complain about

Quality-Overall14%

“These are very low quality”

Durability11%

“Bent after three uses”

Size-Overall8%

“So small”

Rusts/Corrodes6%

“Rusts quickly”

Heat Resistance5%

“Handle is short so heat from the burners can make it uncomfortable”

Thickness5%

“a little thinner would be better”

Strength5%

“Not real sturdy”

Value For Money4%

“Its super duper cheap”

Handle Quality4%

“Handle could be better”

Ease Of Use2%

“initial awkwardness of using it”

Top return reasons

Size-Overall34%

Quality-Overall9%

Material Quality7%

Advertised Vs Actual Product7%

Handle Quality6%

Strength6%