fish meal
Worth a lookShows low returns (0.3%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$32.41avg listing price — sweet spot $15–$100
Review moat
Good734.78avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.20–$138.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.8%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$109K$109K/yr · 74K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, fish meal is a $109K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fish meal market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $130K–$162K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #1,586
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 72%
- Out of stock
- 6.2%
- Avg brand age
- 85 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
70
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
17%
- Down To Earth All Natural Fertilizers46%
- NatureGrow10%
- Burpee8%
- Unearthed8%
- PowerGrow Systems7%
- Greenway Biotech, Inc.4%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +45.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×
Top fish meal search terms
- fish bone meal20K/yr
- fish meal23K/yr
- fish meal fertilizer10K/yr
- fish bone meal fertilizer9K/yr
- fish blood and bone fertilizer4K/yr
- fish meal fertilizer for plants3K/yr
- fish meal for chickens6K/yr
Top fish meal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Down To Earth All Natural Fertilizers Organic Fish Bone Meal - High Phosphorus Plant Food for Buds Bulbs Blooms Flower Beds 4-12-0 5 lb
Down To Earth All Natural Fertilizers$22.884.8★1,432 rev
Burpee Bone Meal Fertilizer | Add to Potting Soil | Strong Root Development | OMRI Listed for Organic Gardening | for Tomatoes Peppers and Bulbs 1-Pack 3 lb (1 Pack)
Burpee$11.204.7★7,869 rev
Down to Earth All Natural Fertilizers Organic Fish Meal - High Nitrogen and Phosphorus for Outdoor Plants Trees Shrubs and Gardens 8-6-0 4 lb
Down To Earth All Natural Fertilizers$23.244.6★35 rev
Down To Earth All Natural Fertilizers Organic Fish Bone Meal - High Phosphorus Plant Food for Buds Bulbs Blooms Flower Beds 4-12-0 25 lb
Down To Earth All Natural Fertilizers$60.844.8★183 rev
Fish Meal - All Natural Fish Fertilizer 8-6-0 (5 lbs)
PowerGrow Systems$20.014.6★256 rev
Newest
by launch date
Unearthed Ruminant Grade Menhaden Fish Meal 10 lb Bag | Natural Organic Fertilizer & HighProtein Feed Ingredient | USASourced NutrientDense Soil & Livestock Supplement
Unearthed$40.021 rev
Down to Earth Fish Bone Powder 4-20-0 1 lb | Phosphorus Rich Fertilizer for Flowers Bulbs Roots & Garden Soil | Natural Plant Food for Home Gardening
Down To Earth All Natural Fertilizers$15.414 rev
Alaska Fish Fertilizer OMRI Listed 5-1-1
Alaska$26.61886 rev
Fish Meal Fertilizer 4 Pounds for Vegetable Gardens Flower Beds Outdoor Plants Trees & Shrubs - Ideal Nutrient-Rich Blend for Healthy Growth & Vibrant Blooms - Lancaster Agriculture Products
Lancaster Agriculture Products$23.5310 rev
Fish Emulsion Fertilizer Liquid Salmon Supplement for Fast Nutrient Uptake Lush Green Growth & Stronger Roots 8 oz
TPS NUTRIENTS$11.89309 rev
Trending
90-day click momentumUnearthed Ruminant Grade Menhaden Fish Meal 10 lb Bag | Natural Organic Fertilizer & HighProtein Feed Ingredient | USASourced NutrientDense Soil & Livestock Supplement
Unearthed$40.025.0★
Down to Earth Fish Bone Powder 4-20-0 1 lb | Phosphorus Rich Fertilizer for Flowers Bulbs Roots & Garden Soil | Natural Plant Food for Home Gardening
Down To Earth All Natural Fertilizers$15.413.8★
Organic Wild Fish Fertilizer and Plant Supplement Great for Roots and Soil Made from Sustainable Salmon by Bloom City 1/2 Pint (8 oz)
Bloom City$11.444.6★
Burpee Bone Meal Fertilizer | Add to Potting Soil | Strong Root Development | OMRI Listed for Organic Gardening | for Tomatoes Peppers and Bulbs 1-Pack 3 lb (1 Pack)
Burpee$11.204.7★
Fish Emulsion Fertilizer Liquid Salmon Supplement for Fast Nutrient Uptake Lush Green Growth & Stronger Roots 8 oz
TPS NUTRIENTS$11.894.6★
What buyers say about fish meal
What buyers praise and complain about, mined from review topics.What buyers love
“helps plant growth”
“* Excellent gentle organic nitrogen source for steady growth”
“Smell was not bad”
“As advertised”
“easy to mix and use”
“Good price”
“Highly effective”
“Good size”
“Dry Nutes Work Better”
“at least the seal is still intact this time, no leakage”
What buyers complain about
“disgusting smell”
“Arrived leaking”
“Expensive”
“Can burn plants if not diluted enough, be cautious, more is not better”
“There are better ways to fertilize”
“I cant water my plants that fast”
“Smelly”
“Rating not based on effectiveness of product”
“burn up my plants”
“And such a mess to clean up”
Top return reasons
Common questions
- Is fish meal profitable to sell on Amazon United States?
- The niche generates $109K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the fish meal niche?
- 12 brands and 70 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in fish meal?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.3%.
- When does demand for fish meal peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.9× the quietest.
- What does it cost to enter the fish meal niche?
- Listings span $11.20–$138.51; the average listing price is $32.41 (sweet spot $15–$100). The average incumbent carries 735 reviews — the moat a new listing must climb.