Is fish fryer profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +39.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the fish fryer niche?

14 brands and 51 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in fish fryer?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Heating. The return rate is 3.1%.

When does demand for fish fryer peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the fish fryer niche?

Listings span $24.70–$803.29; the average listing price is $193.42 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.

fish fryer

Worth a look

Shows a $1.5M/yr market, but prices mostly outside the sweet spot ($24.70–$803.29) keeps it on the watch list.

Market size

Great$1.5M

$1.5M/yr · 714K searches

Review moat

Good558.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+39.6%

90-day search growth — must beat 0% to launch

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Avg price

Okay$193.42

avg listing price — sweet spot $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Price range

Bad$24.70–$803.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, fish fryer is a $1.5M/yr Amazon United States market (714K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fish fryer market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 1.1%
Avg BSR: #203
Page quality: 0%
Prime: 73%
Sponsored: 92%
Out of stock: 10.7%
Avg brand age: 41 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

22%

Gas One39%
Feasto16%
Artisan Fire7%
OuterMust6%
Bayou Classic5%
ROVSUN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.6% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top fish fryer search terms

fish fryers outdoor cooking99K/yr +82.2%1.1% conv.
outdoor deep fryer87K/yr +36.3%0.4% conv.
outdoor fryer94K/yr +36.3%0.6% conv.
propane deep fryer70K/yr +42.7%0.5% conv.
propane fryer42K/yr +20.6%0.7% conv.
fish cooker38K/yr +21.7%0.7% conv.
freidora de gas45K/yr +1.6%0.1% conv.
outdoor fish fryer27K/yr +72.5%0.8% conv.
deep fryer propane26K/yr +53.5%0.8% conv.
propane deep fryers outdoor cooking24K/yr +18.9%0.5% conv.

All search terms

Top fish fryer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gas One Double Fryer with 2 Baskets Propane Burners for Outdoor Cooking Heavy Duty 18Qt Aluminum Pot Outdoor Deep Fryer with Cast Iron Burner Propane Deep Fryer with Thermometer

Gas One$77.054.5★355 rev

Feasto 10 Qt Outdoor Propane Gas Fish Fryer Pot Kit with Strainer Basket

Feasto$55.124.5★125 rev

Gas One Aluminum Cooking Pot Deep Fryer with Basket 10QT Aluminum Fry Pot with Easy Grip Handle Durable Food Grade Outdoor Fryer with Perforated Strainer Basket Ideal for Seafood Chicken

Gas One$24.704.3★1,460 rev

OuterMust 58 000 BTU Outdoor Fish Fryer with Baskets and Lid 18 Qt. Propane Deep Fryer and 2 Inner Baskets Ideal for Frying Fish Chicken Wings French Fries

OuterMust$93.044.6★136 rev

Gas One Propane Deep Fryer with 10Qt Deep Fryer Pot High Grade Strainer Basket Aluminum Pot for Fish Fry Chicken Wings Seafood Pot Propane Burners for Outdoor Cooking Include Thermometer

Gas One$58.874.5★348 rev

Newest

by launch date

3 Burner Propane Gas Grill + 4 Gallon Deep Fryer Cart-60 000 BTU-Commercial Stainless Steel-Complete Set-Ideal for Outdoor Grilling & Frying-Patio BBQ Station-Home & Commercial

Artisan Fire$413.016 rev

6mo ago

Stainless Steel Propane Deep Fryer Cart with Vortex Stove-3 in 1 with Food Steamers-Cast Iron Burner Stove-with Hose & Regulator + Thermometer-Ideal for Commercial and Home Use

Artisan Fire$396.2613 rev

6mo ago

Bonnlo Outdoor Fryer with Dual 8QT Tank & Basket 24 000 BTU Propane Deep Fryer with Side Shelf & Thermometers Commercial Fryers with Wheels & Simple Control Knob for Outdoor Camping Cooking Use

Bonnlo$154.5023 rev

7mo ago

Two Tank Propane Deep Fryer Cart-Large Stainless Steel 2 Basket Deep Fryer-8 Gal. Oil Capacity-32 QT.-With 2 Thermometers Hose & Regulator-Ideal for Home & Commercial

Artisan Fire$292.0316 rev

8mo ago

GasOne B-5850A Outdoor Propane Deep Fryer - Double Burners 16 Qt Removable Baskets & Lids Oil Fryer Cart with Thermometer & Regulator - Perfect for Outdoor Cooking

Gas One$178.4013 rev

8mo ago

What buyers say about fish fryer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The cart is very good quality”

Value For Money11%

“Good for the price”

Assembly/Installation8%

“Ease of assembly”

Frying Quality7%

“Great for frying”

Ease Of Use7%

“Easy to Use”

Strength6%

“Sturdy easy assembly great buy”

Advertised Vs Actual Product5%

“Gets the job done”

Heating5%

“It heats evenly”

Size-Overall4%

“Great size”

Efficiency4%

“Does a decent job”

What buyers complain about

Size-Overall16%

“Very small”

Quality-Overall10%

“HORRIBLE QUALITY”

Heating9%

“Gets too hot”

Leak-Proof6%

“Mine leaks”

Functionality-Overall4%

“Not working”

Thickness4%

“thin cheap”

Assembly/Installation4%

“Poorly assembled, parts misaligned”

Durability3%

“After a few uses, it stopped working”

Flammable3%

“Flame is so weak”

Heat Resistance2%

“Doesn't hold heat”

Top return reasons

Size-Overall54%

Functionality-Overall8%

Advertised Vs Actual Product5%

Value For Money4%

Leak-Proof3%

Heating3%

Quality-Overall3%