First Strike Soft Bait
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 97% of clicks, so First Strike Soft Bait is a Maybe.
- Flapen Score
- 52 / 100Ranks 5,497 of 8,839 Patio, Lawn & Garden niches · −4 vs the category median of 5652
- Market size
- $1.1M/yr196K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 53 sellers
Flapen Score
First Strike Soft Bait against its category
The dotted line is the Patio, Lawn & Garden average. Past it, First Strike Soft Bait is stronger. Inside it, weaker.
Market
The First Strike Soft Bait market on Amazon at a glance
Shoppers on Amazon United States searched for First Strike Soft Bait 196K times last year and spent an estimated $1.1M. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $1.1Ma year
- Peak month
- October1.7× the quietest month
- Top search term
- first strike soft bait67K searches a year
02 · Price
A sale here is worth $61.27.
Listings sell for $61.27 on average, from $6.64 to $176.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $61.27 that is $92K to $123K a year per listing.
- Average price
- $61.27inside the $15 to $100 sweet spot
- Price range
- $6.64–$176.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $92K–$123K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #266 within Baits & Lures. It carries 692 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 87%
- Out of stock, average day
- 2.3%
- Average rank
- #266in Baits & Lures
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 692per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top First Strike Soft Bait products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LIPHA TECH FirstStrike Rodent Bait 10g - 4lb Bag (31113)
- Price
- $55.97
- Rating
- 4.5/5
- Reviews
- 975
- Age
- 3y ago

Contrac Blox 4lbs
- Price
- $48.00
- Rating
- 4.5/5
- Reviews
- 265
- Age
- 16y ago

LIPHA TECH Flatline Soft Bait Rodenticide
- Price
- $28.72
- Rating
- 4.2/5
- Reviews
- 1,066
- Age
- 5y ago

Strike King Rattlin Rage Craw Soft Bait Fishing Lure 4
- Price
- $6.64
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

Strike King (RGBUG-116) Rage Bug 4 Fishing Lure 116 - Bama Bug 4 Flanges for Consistent Subtle Action
- Price
- $7.99
- Rating
- 4.7/5
- Reviews
- 1,890
- Age
- 7y ago
Trending
estimated 90-day click momentum
Strike King Lures FIN5-85 KVD Finesse Worm Soft Lure 5 Body Length Red Bug per 15 one size
- Price
- $7.75
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 15y ago

Berkley Gulp! Minnow Fishing Soft Bait Chartreuse Shad 4in
- Price
- $8.02
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 21y ago

Strike King Rattlin Rage Craw Soft Bait Fishing Lure 4
- Price
- $6.64
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

Strike King (RGBUG-116) Rage Bug 4 Fishing Lure 116 - Bama Bug 4 Flanges for Consistent Subtle Action
- Price
- $7.99
- Rating
- 4.7/5
- Reviews
- 1,890
- Age
- 7y ago

Strike King (RGBUG-46) Rage Bug 4 Fishing Lure 46 - Green Pumpkin 4 Flanges for Consistent Subtle Action
- Price
- $7.64
- Rating
- 4.7/5
- Reviews
- 1,890
- Age
- 12y ago
Newest
by launch date
Tomcat with Bromethalin Bait Chunx Pail 4.25 lbs.
- Price
- $32.49
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 1y ago

Strike King Rattlin Rage Craw Soft Bait Fishing Lure 4
- Price
- $6.64
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 3y ago

LIPHA TECH FirstStrike Rodent Bait 10g - 4lb Bag (31113)
- Price
- $55.97
- Rating
- 4.5/5
- Reviews
- 975
- Age
- 3y ago

LIPHA TECH Flatline Soft Bait Rodenticide
- Price
- $28.72
- Rating
- 4.2/5
- Reviews
- 1,066
- Age
- 5y ago

Contrac Blox Rodenticide - 1 Pail (18 lb.)
- Price
- $115.55
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
53
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- LIPHA TECH48%
- Bell Laboratories24%
- Strike King16%
- Berkley5%
- Contrac4%
- Tomcat3%
Demand
First Strike Soft Bait search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top First Strike Soft Bait search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- first strike soft bait67K/yr
- contrac blox26K/yr
- first strike18K/yr
- contrac19K/yr
- contrac soft bait13K/yr
- flatline soft bait4K/yr
- first strike rat bait9K/yr
- contrac blox rodent bait8K/yr
- contrac rat bait8K/yr
- first strike rodent bait5K/yr
Reviews and returns
What reviews say buyers love and hate about First Strike Soft Bait
We read the reviews and the return reasons for every product selling here.
“Doesnt kill mice”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common First Strike Soft Bait questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









