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Fireworks

Maybe

Search demand grew +455.2% this quarter. But buyers convert on only 0.1% of searches, so Fireworks is a Maybe.

Flapen Score
56
56 / 100
Ranks 4,126 of 8,839 Patio, Lawn & Garden niches · on the category median
Market size
$52K/yr936K searches / yr
90-day growth
+455.2%search demand this quarter
Competition
49%top-5 click share · 29 brands · 82 sellers

Flapen Score

Fireworks against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Fireworks is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireworks market on Amazon at a glance

Shoppers on Amazon United States searched for Fireworks 936K times last year and spent an estimated $52K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 936K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +455.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
936K
Growth, 90 days vs prior 90
+455.2%
Conversion, latest week
0.1%
Market size, estimated
$52Ka year
Peak month
July10.3× the quietest month
Top search term
fireworks737K searches a year

02 · Price

A sale here is worth $42.92.

Listings sell for $42.92 on average, from $5.98 to $284.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $42.92 that is $4K to $11K a year per listing.

Average price
$42.92inside the $15 to $100 sweet spot
Price range
$5.98–$284.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #2,935 within Outdoor Heating & Cooling. It carries 3,588 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
94%
Out of stock, average day
16.4%
Average rank
#2,935in Outdoor Heating & Cooling
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,588per listing
Listings tracked
32

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fireworks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 rising

Sellers

82

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

49%

Top 20: 87%

Open market

44%

  • Brand 118%
  • Brand 212%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Fireworks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun, Jul · busiest ÷ quietest = 10.3×

Search terms

Top Fireworks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireworks737K/yr
  • firework78K/yr
  • fuegos artificiales44K/yr
  • fireworks for kids8K/yr
  • kids fireworks6K/yr
  • firewor7K/yr
  • fake fireworks5K/yr
  • cuetes7K/yr
  • fuegos artificiales para fiestas14K/yr
  • juegos artificiales10K/yr

Reviews and returns

What reviews say buyers love and hate about Fireworks

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“These are not comparable at all in terms of quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fireworks questions

Answered from the same tracked data.