Is fireproof mat profitable to sell on Amazon United States?

The niche generates $62K/yr across 29 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (49/100).

How competitive is the fireproof mat niche?

24 brands and 32 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in fireproof mat?

Top complaints mined from reviews: Thickness, Quality-Overall, Functionality-Overall. The return rate is 2.8%.

When does demand for fireproof mat peak?

Demand peaks in Sep–Nov; the busiest month runs 3.3× the quietest.

What does it cost to enter the fireproof mat niche?

Listings span $9.27–$31.69; the average listing price is $18.08 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.

fireproof mat

Skip it

A small market ($62K/yr) — this niche doesn't clear our bar today.

Avg price

Great$18.08

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Good$9.27–$31.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good708.14

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Market size

Bad$62K

$62K/yr · 85K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, fireproof mat is a $62K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fireproof mat market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 4.1%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.3%
Avg brand age: 29 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

50%

Top 20: 94%

Open market

36%

Matace15%
FLASLD13%
Huchiz12%
Amerbro9%
DocSafe7%
UBeesize7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Sep, Nov · busiest ÷ quietest = 3.3×

Open Trend

Top fireproof mat search terms

fireproof mat29K/yr -10.8%3.4% conv.
fire mat18K/yr -0.9%3.7% conv.
fire resistant mat17K/yr +1.6%2.9% conv.
fire proof mat9K/yr +5.0%2.6% conv.
fire retardant mat5K/yr -10.9%2.6% conv.
fire proof mats5K/yr -15.9%2.6% conv.
stove mats fireproof3K/yr +10.4%0.9% conv.

All search terms

Top fireproof mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Matace Welding Blanket Fireproof Carbon Felt Soldering Mat & Pad 5mm Flame Retardant Fabric Heat Shield for Brazing Stove Wick Automotive Repair HVAC Plumbing - 12x14 Inch 2 Pack Black

Matace$11.234.6★840 rev

36 Fire Pit Mat for Solo Stove Bonfire Double-Sided Fireproof Under Grill Mat Deck Patio Protector Pad Round BBQ Mat for Solo Stove Accessories Easy to Clean Reusable

Huchiz$20.194.5★701 rev

Heat Resistant Mats for Countertop fits Tabletop Grill 31x24x0.02in Black

Amerbro$16.814.6★1,076 rev

FLASLD Fireproof & Waterproof Under Blackstone Griddle BBQ Mat Protect Your Prep Table and Outdoor Grill Table - Heat Resistant Grill Table Mat (Black 16 x 24in)

FLASLD$9.694.4★1,328 rev

UBeesize Large 65 x 48 inches Under Grill Mat for Outdoor Grill Double-Sided Fireproof Grill Pad for Fire Pit Indoor Fireplace Mat Fire Pit Mat Oil-Proof Waterproof BBQ Protector for Decks and Patios

UBeesize$27.084.2★2,647 rev

Newest

by launch date

SDLDEER 43 Fire Pit Mat for Solo Stove Bonfire - Round Fireproof Waterproof Under Grill Mat Reusable Solo Stove Accessories for Deck Patio

SDLDEER$21.6117 rev

6mo ago

65 x 48 Grill Mat for Outdoor Grill 20 mil Fire Resistant BBQ Pad

DXOKNQG$21.8513 rev

11mo ago

Rymtox$19.38144 rev

12mo ago

2 Pack 11x14 Inch Welding Blanket Fireproof Welding Pad 5mm Thickened Fire Resistant Carbon Felt Flame Retardant Fabric Heat Shield Resistant Mat for Soldering Firepit Grill Welding Supplies

XOHUYD$9.27270 rev

1y ago

36 Fire Pit Mat for Solo Stove Bonfire Double-Sided Fireproof Under Grill Mat Deck Patio Protector Pad Round BBQ Mat for Solo Stove Accessories Easy to Clean Reusable

Huchiz$20.19701 rev

1y ago

What buyers say about fireproof mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Good quality Mat”

Advertised Vs Actual Product12%

“as advertised”

Size-Overall9%

“Good size”

Value For Money9%

“Great value”

Grilling8%

“A practical and high-quality addition to any grilling setup”

Ease Of Cleaning5%

“Easy to clean”

Drop/Impact Protection4%

“Protective”

Material Quality4%

“Material is good”

Efficiency3%

“Works Great”

Heating3%

“absorb the heat in a way I'm not afraid of burning the kitchen down now”

What buyers complain about

Thickness19%

“I thought it was gonna be a little thicker”

Quality-Overall10%

“Disappointed in quality”

Functionality-Overall6%

“Did not work”

Flammable6%

“resulting in a home fire”

Size-Overall5%

“big”

Heating5%

“it didnt even get hot”

Material Quality4%

“Flimsy material”

Thin4%

“Extremely thin”

Durability3%

“I dont see this lasting long at all”

Advertised Vs Actual Product3%

“FALSE advertising”

Top return reasons

Size-Overall30%

Grilling18%

Material Quality10%

Thin9%

Thickness5%

Advertised Vs Actual Product5%

Quality-Overall4%

Strength3%

Value For Money2%

Functionality-Overall2%

Common questions

Is fireproof mat profitable to sell on Amazon United States?: The niche generates $62K/yr across 29 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (49/100).
How competitive is the fireproof mat niche?: 24 brands and 32 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in fireproof mat?: Top complaints mined from reviews: Thickness, Quality-Overall, Functionality-Overall. The return rate is 2.8%.
When does demand for fireproof mat peak?: Demand peaks in Sep–Nov; the busiest month runs 3.3× the quietest.
What does it cost to enter the fireproof mat niche?: Listings span $9.27–$31.69; the average listing price is $18.08 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.