Fireproof Mat

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

4.1%

Market size, estimated

$62Ka year

Peak month

September3.3× the quietest month

Top search term

fireproof mat29K searches a year

Listings sell for $18.08 on average, from $9.27 to $31.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.08 that is $2K to $5K a year per listing.

Average price

$18.08inside the $15 to $100 sweet spot

Price range

$9.27–$31.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #67 within Grill Pads & Floor Mats. It carries 708 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#67in Grill Pads & Floor Mats

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

708per listing

Listings tracked

29

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months