Fireplace Sand
FailDemand is soft, at -46.1% this quarter, so Fireplace Sand is a Fail.
- Flapen Score
- 38 / 100Ranks 8,157 of 8,839 Patio, Lawn & Garden niches · −18 vs the category median of 5638
- Market size
- $15K/yr12K searches / yr
- 90-day growth
- -46.1%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 25 sellers
Flapen Score
Fireplace Sand against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Fireplace Sand is stronger. Inside it, weaker.
Market
The Fireplace Sand market on Amazon at a glance
Shoppers on Amazon United States searched for Fireplace Sand 12K times last year and spent an estimated $15K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -46.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $15Ka year
- Peak month
- November5.2× the quietest month
- Top search term
- fire pit sand3K searches a year
02 · Price
A sale here is worth $24.42.
Listings sell for $24.42 on average, from $10.05 to $38.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $24.42 that is $0 to $2K a year per listing.
- Average price
- $24.42inside the $15 to $100 sweet spot
- Price range
- $10.05–$38.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #4,511 within Outdoor Heating & Cooling. It carries 437 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #4,511in Outdoor Heating & Cooling
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 437per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Fireplace Sand products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Skyflame 10Lb Silica Sand for Fire Pits and Fireplaces Heat Proof Base Layer Decoration Under Gas Logs Vermiculite Lava Rock or Fire Glass for Indoor/Outdoor Decor Gardening Vase Filler
- Price
- $24.15
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 5y ago

Skyflame 10Lb Silica Sand for Fire Pit/Fireplace 14-20 Mesh Heat Proof Base Layer Decoration Under Gas Logs Vermiculite Lava Rock or Fire Glass for Indoor/Outdoor Decor Gardening Vase Filler
- Price
- $24.53
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 3y ago

onlyfire 10 Pounds Silica Sand for Propane Fire Pits and Gas Fireplace Wood Burning Firepit Base Layer Filler Sand Under Lava Rock or Fire Glass 0.08 - 0.16
- Price
- $23.97
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5y ago

Rutland Silica Sand Decorative Fireplace Sand Base Layer Filler for Gas Log Fireplaces 13 lb Pail Natural
- Price
- $32.16
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago

Sasylvia 3 Pack Black Silica Sand for Sand Station Refiller for Indoor and Outdoor Fire Pits Facilities Easy Cleaning Garden Landscaping Arts Craft and Aquarium
- Price
- $29.15
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3y ago
Trending
estimated 90-day click momentum
Ausluru Silica Gravel Multi-Purpose Mini White Silica Sand for Fire Pits Aquariums and Landscaping 5LB
- Price
- $19.00
- Rating
- 4.4/5
- Reviews
- 429
- Age
- 3y ago

Stanbroil Silica Sand for Fire Pit Fireplace and Base Layer Decoration - 10-Pound Heatproof and Fire Proof Fire Sand for Use Under Gas Logs Lava Rock or Fire Glass (0.03-0.06) - 10lb
- Price
- $23.43
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 3y ago

Stanbroil Lava Rock Granules - Decorative Landscaping for Fire Bowls Fire Pits Gas Log Sets Indoor or Outdoor Fireplaces - 10 Pounds (0.1-0.2)
- Price
- $25.19
- Rating
- 4.4/5
- Reviews
- 2,850
- Age
- 5y ago

1-3mm Fine Silica Sand Boniosz 2.4lb Horticultural Sand Potting Sand Soil for Plants Aquariums Fire Pits Terrariums Bonsai Succulent Cactus & Garden Sand Grit - Gardening Landscape Rocks
- Price
- $10.05
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 2y ago

Sasylvia 3 Pack Black Silica Sand for Sand Station Refiller for Indoor and Outdoor Fire Pits Facilities Easy Cleaning Garden Landscaping Arts Craft and Aquarium
- Price
- $29.15
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3y ago
Newest
by launch date
CleanBurn Silica Sand - 10 Pound Bag
- Price
- $23.81
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago

FANTIAN 20 lbs Black Silica Sand. Decorative Aquarium Gravel Substrate for Fish Tank Plants Potted Fire Pits Candle Vase Filler and Crafts
- Price
- $38.62
- Rating
- 4.5/5
- Reviews
- 659
- Age
- 1y ago

Rutland Silica Sand Decorative Fireplace Sand Base Layer Filler for Gas Log Fireplaces 13 lb Pail Natural
- Price
- $32.16
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago

1-3mm Fine Silica Sand Boniosz 2.4lb Horticultural Sand Potting Sand Soil for Plants Aquariums Fire Pits Terrariums Bonsai Succulent Cactus & Garden Sand Grit - Gardening Landscape Rocks
- Price
- $10.05
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 2y ago

Sasylvia 3 Pack Black Silica Sand for Sand Station Refiller for Indoor and Outdoor Fire Pits Facilities Easy Cleaning Garden Landscaping Arts Craft and Aquarium
- Price
- $29.15
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
25
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
20%
- Skyflame36%
- onlyfire17%
- Stanbroil10%
- RUTLAND PRODUCTS8%
- Sasylvia6%
- CleanBurn5%
Demand
Fireplace Sand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Fireplace Sand search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fire pit sand3K/yr
- fireplace sand5K/yr
- silica sand for gas fireplace4K/yr
Reviews and returns
What reviews say buyers love and hate about Fireplace Sand
We read the reviews and the return reasons for every product selling here.
“It turned black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fireplace Sand questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









