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Fireplace Sand

Fail

Demand is soft, at -46.1% this quarter, so Fireplace Sand is a Fail.

Flapen Score
38
38 / 100
Ranks 8,157 of 8,839 Patio, Lawn & Garden niches · −18 vs the category median of 56
Market size
$15K/yr12K searches / yr
90-day growth
-46.1%search demand this quarter
Competition
64%top-5 click share · 13 brands · 25 sellers

Flapen Score

Fireplace Sand against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Fireplace Sand is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireplace Sand market on Amazon at a glance

Shoppers on Amazon United States searched for Fireplace Sand 12K times last year and spent an estimated $15K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-46.1%
Conversion, latest week
5.1%
Market size, estimated
$15Ka year
Peak month
November5.2× the quietest month
Top search term
fire pit sand3K searches a year

02 · Price

A sale here is worth $24.42.

Listings sell for $24.42 on average, from $10.05 to $38.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $24.42 that is $0 to $2K a year per listing.

Average price
$24.42inside the $15 to $100 sweet spot
Price range
$10.05–$38.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #4,511 within Outdoor Heating & Cooling. It carries 437 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#4,511in Outdoor Heating & Cooling
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
437per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Fireplace Sand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

25

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

20%

  • Skyflame36%
  • onlyfire17%
  • Stanbroil10%
  • RUTLAND PRODUCTS8%
  • Sasylvia6%
  • CleanBurn5%

Demand

Fireplace Sand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Fireplace Sand search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fire pit sand3K/yr
  • fireplace sand5K/yr
  • silica sand for gas fireplace4K/yr

Reviews and returns

What reviews say buyers love and hate about Fireplace Sand

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Advertised Vs Actual Product”
40%of negative reviews mention “Color”
3.1%of orders come back
“It turned black”
A buyer, on “Color”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fireplace Sand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data